The holidays can have a way of sneaking up on you if you are not ready. With Labor Day, Halloween, and Thanksgiving all following on each other’s heels in quick succession, December will be here before you think. It can be aggravating to see Christmas decorations in the store before you’re ready for them, but they are a great reminder that planning ahead and preparation are your friends, especially when you are developing your holiday marketing plan.
Why do you need one?
You may be a Scrooge, but many of your customers are not. People revel in year-end celebrations and have come to expect promotions, discounts, gifts with purchase, and other freebies during this time of year. If you have a physical storefront, even a few strategic decorations can bring in more foot traffic. These holidays are a substantial part of our culture, so ignore them at your own risk.
If you decide to opt out on holiday marketing, make it a strategic decision, and communicate with your customers why you have chosen to do so. The rest of us will relax in the corner with a glass of wassail and prepare enticing holiday campaigns. Continue reading “It’s Time to Start Working on Your Holiday Marketing Plan (If You Haven’t Already Started)” »