If you’re producing content for the Internet, your top priority is making sure that content is seen. You can tell all of your customers to check it out, but that will only bring those who already know about your brand. To truly attract attention, your content needs to make a prominent showing in search results.
With video content, this process can be much trickier. Videos are, by their very nature, SEO unfriendly. Search algorithms look for text and without it, they can completely miss a winning piece of content. Here are some tips to boost your videos in search rankings.
Offer a Transcript
If you’ve ever visited a TV news site, you’ve likely seen the value in providing a transcript to go along with the video. This gives visitors the choice of watching the video or reading the story, depending on their preference and the technology they’re using at the moment. But TV news sites realize that when you have a transcript to go along with your video, you have plenty of text to attract the attention of algorithms.
Of course, in order for that plan to be effective, you’ll need a video that has the best key phrases for your intended audience. In addition to incorporating those keywords as you write your script, you’ll also need to make sure you’re creating interesting videos that people will want to click over to see in the first place.