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Are Your Videos SEO-Ready? 3 Tips for Improving Search Rankings for Video

705_3453589If you’re producing content for the Internet, your top priority is making sure that content is seen. You can tell all of your customers to check it out, but that will only bring those who already know about your brand. To truly attract attention, your content needs to make a prominent showing in search results.

With video content, this process can be much trickier. Videos are, by their very nature, SEO unfriendly. Search algorithms look for text and without it, they can completely miss a winning piece of content. Here are some tips to boost your videos in search rankings.

Offer a Transcript

If you’ve ever visited a TV news site, you’ve likely seen the value in providing a transcript to go along with the video. This gives visitors the choice of watching the video or reading the story, depending on their preference and the technology they’re using at the moment. But TV news sites realize that when you have a transcript to go along with your video, you have plenty of text to attract the attention of algorithms.

Of course, in order for that plan to be effective, you’ll need a video that has the best key phrases for your intended audience. In addition to incorporating those keywords as you write your script, you’ll also need to make sure you’re creating interesting videos that people will want to click over to see in the first place.

By |June 30th, 2015|Marketing Your Business|0 Comments

The Difference Between Registering a Business Name vs Trademarking a Business Name

705_3562315You spend time coming up with the perfect name for your business…only to find someone else decides to use it right after you open your company. With another business with the same or similar name in town, your customers are getting confused, and you start losing sales. It happens to many entrepreneurs, and it’s completely preventable.

There are two strategies you can use to protect your business name: registering a business name and trademarking a business name. We’ll look at both so you know which is the best fit for your company.

Registering a Business Name: Protect it in Your State

One of the reasons I’m such an advocate for forming an LLC or incorporating is that you automatically get your business name registered with the state where you file your business structure paperwork.

When you apply to be a corporation or an LLC, the Secretary of State will first check to make sure that your proposed business name isn’t already in use by another company in the state, and then your name is protected in the state: no other business will be able to form an LLC or corporation with the same name in that state.

By |June 29th, 2015|Naming Your Business|0 Comments

Nellie in the News – June 26, 2015

Find out from our CEO Nellie Akalp what entrepreneurs love about entrepreneurship, get tips on SEO, crowdsourcing, and word of mouth marketing, and find out how to protect your brand’s intellectual property in this week’s roundup.

nellie in the news

Interviews & Press Mentions

By |June 26th, 2015|Nellie in the News|0 Comments

Fees for Forming an LLC in Georgia

792_3735124If you’re looking for a great place to launch a business, why not try Georgia? Forming an LLC in Georgia is a great idea because it’s relatively inexpensive to live and work in this peach of a state.

First, Why an LLC in Georgia is Right For Your Business

We see a ton of CorpNet customers that prefer the flexibility the LLC offers. It’s a bit of a  hybrid business structure because it offers the best features of a corporation as well as  a limited liability partnership, all the while protecting your personal assets.

Just like with a corporation, as the owner of an LLC you will enjoy limited liability.  That means your personal assets are protected from judgments and other obligations of the business should your company be taken to court.  If the LLC incurs debts or liabilities, the creditors are limited to the assets of the LLC, and can’t take any from you.

On the other hand, a sole proprietor is personally liable for all the obligations of the business.  This means that sole proprietors risk everything they own to satisfy the debts or judgments of their respective businesses, including their homes, cars, personal savings, and investments. You’re doing the smart thing by filing an LLC.

By |June 25th, 2015|Fees for Starting a Business|0 Comments

Closing a Business? 10 Steps to Take Care of When You Dissolve a Business

609_3691304Sad but true: sometimes a business just doesn’t work out. It might be because the economy is tanked, or because there are cheaper products than yours on the marketplace. It’s better to acknowledge that it’s time to close a business as soon as you realize it than to keep losing money while you try to make it work.

Still, dissolving a business is more than just the decision to shut it down and letting your vendors and clients know. Here are the steps you must take to close your business the right way and remain compliant with your state.

Step 1: Dissolve Your Business Structure

Assuming you were operating as a corporation or LLC, you are legally required to dissolve that business entity. You do so by holding a meeting with all business partners or Board of Directors and having them vote on closing the business. Make sure you record the final vote in your meeting minutes.

By |June 24th, 2015|Business Checklists|0 Comments

Just Starting a Biz? CorpNetNellie’s Top 10 Pieces of Advice

FullSizeRenderIf you’re at the start of your entrepreneurial journey, congratulations. You’ve got a lot of exciting times ahead of you, as well as a lot of lessons to learn. Let me help you get started on the right foot with some advice I’ve learned on my own path to small business ownership.

1. Get the Support of Your Family First

Even if your family isn’t involved in the day-to-day of your business, you still need their support and understanding. After all, this business is certainly going to affect them. You may have to work late or miss a family event from time to time. Make sure you communicate what your family should expect up front so no one is left feeling like they weren’t prepared for the repercussions you becoming an entrepreneur will cause.

2. Set Goals Early and Often

I think a lot of newbie entrepreneurs don’t think about setting goals when they first start a business. They just want to get the business started and begin making money! But setting goals is a really easy way to set your sights on where you want to go. You might not hit your sales target for the quarter, but if you do your best to get there, you’ll likely do better than you would have without that goal.

By |June 22nd, 2015|Starting a Business|0 Comments

4 Tech Trends That Will Affect Your Small Business

775_4721130I’m a big fan of technology that makes my work running CorpNet with my wife, Nellie, easier. Whenever there’s a new tool or app, I jump on it to see if I can incorporate it in my workflow. Some I’ve adopted, while others, not so much.

Here are 4 tech trends I think will make my (and your) work a lot easier in the not-too-distant future.

1. Data and Analytics

We’re currently experiencing a surge in focus on data and analytics, and for good reason: by 2020, we will have created about 40 zettabytes of data. Now, I may not know how big a zettabyte is, but suffice it to say: pretty damn big. All of this data is useless if we don’t know how to leverage it.

I’m really digging tools like Doppiometrics that aggregate all the analytics and reports you care about into one place. And that’s important too: knowing what analytics to care about. For me, some of the biggest ones are:

  • How much web traffic we have
  • Where that traffic is coming from
  • How many email subscribers they have
  • How many of them are clicking and buying
  • Our conversion rate on our ads

By |June 18th, 2015|Business Technology|0 Comments

12 Places to Get Smarter About Sales

518_3591783I’m a firm believer in getting smarter in areas I’m weak in. That’s why I’m always reading books, blogs, and magazines about running a business.

If you handle your company’s sales, could you stand to bone up on better sales skills? I’m willing to bet there’s room for improvement. To that end, here are some resources you should bookmark to become a better salesperson this month.

Blogs

Sales blogs abound, but some are a better fit for small businesses than others. JustSell has fantastic how-to, advice, and inspirational sales posts. EyesOnSales covers topics like dealing with objections and cold calling. And SalesMarks teaches you how to use LinkedIn to sell, as well as offers some pretty great freebies.

By |June 17th, 2015|Business Tools|0 Comments

4 Changes You Should Make to Your Marketing Strategy to Prepare for the Smartwatch Trend

681_4921096The Apple Watch is here. While it may be one of the most anticipated product debuts of the year, Apple’s smartwatch joins many others already on the market, including Pebble, Samsung’s Gear, and Motorola’s Moto. While the wearables market is still small, the smartwatch trend is expected to take off in the next few years.

For marketers and small business owners, the new trend means screens are once again changing. Consumers have already moved from their desktops and laptops to smartphone screens. Smartwatches will have them checking email, texting, and playing games directly on their wrists. If your business is ramping up its marketing strategy for the remainder of 2015, here are a few changes you should make to reach smartwatch wearers.

Invest in Ads

Perhaps the most obvious way to target smartwatch owners with your marketing messages is through the use of ads. According to Juniper Research, smartwatch ad revenue is expected to increase from $1.5 million this year to $68.6 million by 2019. Advertisers are working hard to ensure ads reach smartwatch wearers at the best possible time to make a connection. This will be done through technology that learns wearer behavior and sends marketing messages based on that connection.

By |June 16th, 2015|Marketing Your Business|0 Comments

5 Reasons the Risk of Entrepreneurship is So Worth It

435_3044995If I had to summarize my personal brand in one word, it would be “passionate.” I’m passionate about running CorpNet, and that’s what keeps me going even through the rocky times. But what about you? If you’re just now considering starting a business, you may wonder if all the stress, tears, money, and long hours will be worth it.

Let me say in no uncertain terms: absolutely.

There is nothing that I have ever done — except give birth and raise four amazing children — that has ever been so fulfilling mentally, emotionally, and financially. Here are my reasons why entrepreneurship is worth it.

1. The Reward is Greater Than the Risk

Whether you’re talking about making more money than you did when you were an employee,  the fact that you can pick your kids up after school, or your ability to make a difference, all of these count as rewards. When you set goals for what you want to achieve with your business, you can quickly see the rewards outweigh the risks.

By |June 15th, 2015|Running A Small Business|0 Comments