To grow, a business needs to get the word out. But to get the word out, a business needs money. Without the funds in place to launch a full-scale marketing campaign, how can an entrepreneur compete with the big dogs?
Fortunately, you don’t have to have a big marketing campaign to reach customers. There are more ways than ever to get the word out without spending a fortune. Here are a few ways you can generate buzz for your business on a limited budget.
Dispense with the Conventional
When you consider marketing options, you likely think of a few of the most popular ways to market. This includes hiring a firm, sending press releases, and deploying multiple social media updates. You should instead consider ways your brand can stand out. What unique features does your product or service have that can be used to build buzz? If you can find a way to make your social media updates stand out, you’ll be more likely to connect with customers. Continue reading “Zero Dollar Marketing—How to Build Buzz with No Money” »