Social media is a vital part of business marketing today and sites like Facebook and Twitter are well aware of it. Facebook’s powers-that-be know that if they don’t provide enough options for marketers, they’ll take their campaigns to the competition. As a result, social networking giants seem to constantly be searching for ways to help marketers connect with customers.
Proving its dedication to win the business customer over, Facebook has spent the first part of 2015 rolling out tools to make it easier to advertise on the site. Here are three tools that businesses can now use to deploy and manage successful campaigns.
Ads Manager App
Launched earlier this year, the ads manager app lets businesses manage their campaigns using a mobile device. This app is a follow up to Facebook’s decision to make a mobile-friendly version of its ad manager, letting users track the performance of ads, edit existing ads and budgets, and create ads. A push notification feature will alert campaign owners when an ad timeline is about to end or when a business’s spending limit has been reached.
Unfortunately, the ads manager app is currently only available for iOS. Facebook promises to release an Android version of the app later this year. To add Facebook’s ads manager app to your iPhone or iPad, visit the iTunes Store.