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How to Be a Rockstar Business Owner AND Parent

796_3799105If you’re a parent in addition to being an entrepreneur, you know the struggle you sometimes have in giving both roles your all (don’t even get me started about the other roles you’ve got: spouse, sibling, child, friend!). But trust me: you can kill it as both a business owner and a parent. It just takes a little planning and balance.

 

  1. Be 100%

 

If you work from home and have small children, you might think it makes sense to keep them home with you. But let me ask you a question: will your business thrive or suffer as a result? Most of us find it hard to fully dedicate ourselves to our businesses when we’ve got kids distracting us, and we don’t do our kids any favors by checking our email when we’re supposed to be watching them ice skate.

Whichever role you’re in, be there fully. That means you have to stop multitasking between the two, and you may get less done. But you’ll get it done well if you’re fully focused.

  1. Talk to Your Kids About Entrepreneurship

Children tend to feel a disconnect if you’re away from home and they don’t have a clue what you’re doing. So talk to them; tell them about the big project you’re working on, and explain why it’s keeping you working late for a few weeks. Take them to the office so they can see what you do. They’ll feel more vested in your success if they’re a part of it. Continue reading “How to Be a Rockstar Business Owner AND Parent” »

A 12-Month Plan to Better Content Marketing

630_4399256When you stand at the start of a new year, there are nothing but possibilities for your small business. What do you want to accomplish in the next twelve months? Make the most of the next year by creating a plan to develop your content marketing skills.

January – Tell a better story

Telling a compelling story is the germane aspect of content marketing — sometimes you tell the story with a picture, but usually words are involved in some way. This month focus on improving your ability to tell a story. Writing is the center of all storytelling, so make sure you examine the building blocks of writing. Use these tips to get started with your writing practice. Writing is a skill that develops with practice, so persevere to improve.

February – Create spectacular titles

A compelling title guarantees more readers. Just as the right cover can make or break sales on a newly published book, your title influences how many people will click through to read the rest of your article. This month practice writing irresistible titles that tantalize your readers and encourage engagement. Continue reading “A 12-Month Plan to Better Content Marketing” »

Get Up, Startup, and Fire Up Your Business with Nellie Akalp and Ramon Ray

What could you learn in an hour that could help you jet fuel your startup? Our CEO, Nellie Akalp, along with Ramon Ray, publisher of Smart Hustle Magazine, have dedicated their time this Thursday to help you do just that.

They are the hosts of the SCORE Live Webinar Get Up, Startup, and Fire Up Your Business. This event is going to give you the best practices of successful startups, as well as caution you of the pitfalls to avoid. You’ll learn tools and systems you can use to grow your business.

Both Nellie and Ramon are experienced entrepreneurs, and they will share some of their personal stories, challenges, and lessons learned.

You can’t afford to miss this free event.

The Details

When: Thursday, January 22, 2015 at 1 pm Eastern, 10 am Pacific

Where: Online. Register here

Why: Because you’re committed to starting an amazing business this year, and want to learn from the experts!

Don’t Wait to Register! You don’t want to be left behind for this webinar!

How to Form a Corporation: Appointing a Board of Directors

430_3141096If you’ve decided to form a corporation, congratulations to you! You’re on the right track to protecting yourself and taking your business more seriously. But the work’s not done yet. One of the steps you’ll need to do in the incorporating process is to appoint a Board of Directors.

By law, your corporation must have a Board to represent it and to make decisions on behalf of shareholders. The number of members required will vary from state to state. For example, if you incorporate in California, you’re required to have at least one Board member.

Having more can be advantageous, as it’s your Board that will help you make decisions about your company. Together, you can determine your business’ path for:

  • Strategic growth
  • Issuing shares
  • Raising prices
  • Adding new products

Continue reading “How to Form a Corporation: Appointing a Board of Directors” »

6 Things You Didn’t Know About Forming an LLC

609_3807878If “form an LLC” is on your list of goals for the year, listen up. There are plenty of benefits to setting your business up as an LLC, but you’ll need to weigh those against the benefits of incorporating and decide which is best for your business.

  • Forming an LLC “Scotchgards” Your Company

 

Just like a corporation, your LLC is a great protective shield for your personal assets. If your LLC incurs debts or is sued, creditors and the court cannot take your personal assets to cover expenses. This gives you peace of mind in knowing you won’t jeopardize your family’s home or savings accounts if you start a business.

  1. LLCs Require Fewer Hoops to Jump Through

Some people shy away from incorporating a business because they have to hold regular Board meetings, shareholder meetings, and file additional paperwork. That’s what’s neat about the LLC: you get all of the benefits of incorporation with less legwork.

  1. You’ll File Your Taxes Once

When you operate as a sole proprietor, you may have to file personal and business taxes separately. But when you form an LLC, you get what’s called “pass through” tax treatment, meaning that you report your business’ profits and losses on your personal income tax forms. Just one filing! Continue reading “6 Things You Didn’t Know About Forming an LLC” »

Join Nellie Akalp on A New Year, A New Resolution Webinar and Start That Business!

705_3504723Stop putting off your dreams of starting a business, and make them a reality this year. On January 22, 2015 at 12 PM Pacific, 3 PM Eastern, Nellie Akalp, our CEO, will guide you through the steps of starting a business, and show you there’s nothing to fear. She is the host of the Women in Technology International webinar, A New Year, A New Resolution: Starting Your Own Business and Making your Business Dreams into a reality! 

In this useful webinar, you will learn about:

  • Business Structures: why you need to pick a business structure, what the most popular structures are, and what the best one for your business is.
  • Business Licenses and Permits: why you need them to operate your business, how this is different from the actual set up of the business structure, and getting rid of the confusion that is currently out there.
  • Business Compliance: the importance of keeping your business compliant after you are launched.
  • Next Steps: DIY, using an attorney and Document Filing Services.

You’ll walk away ready to start that business and dive into small business ownership. Continue reading “Join Nellie Akalp on A New Year, A New Resolution Webinar and Start That Business!” »

7 Places to Find Inspiration for Your Small Biz

1094_4756848Ah, a new year and a fresh start for your business. I’ll admit, sometimes my ideas for CorpNet get a little stale, so I have to look for inspiration to rejuvenate my brain. Here I share five places you, too, can be inspired with creative ingenuity for your brand.

 

  1. Walking

 

It never fails: I’ll be thinking so hard, trying to come up with a genius idea in my office and getting nowhere. So I get up and take a walk around the building. Innovation strikes!

Sometimes you just need to remove yourself from the environment that’s stifling your creativity (namely, your office) and get some fresh air and fresh perspective.

Put it in Action: The next time you’re stumped, get up and outside. Heck, even try the treadmill! The point is to change your environment so you can change your thought patterns. Continue reading “7 Places to Find Inspiration for Your Small Biz” »

CorpNet CEO Nellie Akalp Provides Money-Saving Tips on Las Vegas FOX 5

Our CEO had yet another television appearance on Las Vegas’ FOX 5, where she provided several useful tips for anyone who wants to start a business to save money.

1. Increase profitability over last year. Reduce your advertising in exchange for more affordable marketing, like social media.

2. Review your P&L. See what you can outsource vs. move in-house to save money. You can save on shipping, web development, and other services if you comparison shop.

3. Incorporate your business. A corporation or LLC can give you better tax breaks.

4. Consider alternatives to an attorney. Find business filing services that can incorporate a business or file an LLC at a fraction of the price.

5. Look for home-based business tax deductions. This can reduce what you pay in taxes. 

Click below to watch the video.

nellie

6 Significant Ways to Make a Splash with Your Marketing in 2015

946_4070607During this time of transition from one calendar year to another, you may want to look back at the passing year and evaluate what worked well for you and what didn’t. As you look ahead to what 2015 brings, you have an opportunity to further polish your marketing efforts if you set clear and measurable goals for your marketing plan for 2015. Here are six areas of focus that will help strengthen your marketing impact this year.

  1.  Create cohesion

You may often feel pressure to jump on the latest trends and join the newest social media websites…and as a result you probably have some profiles out there languishing on unused platforms. You definitely want to make sure that your information online is unified, so this isn’t a call to delete unused profiles, but rather a reminder that all of your marketing efforts need to be coherent and cohesive. Respect your marketing plan by ensuring that your marketing efforts support the big picture in a quantifiable manner (and maybe narrow down the number of social sites you use).

  1.  Communicate visually

Images, infographics, and video all have proven to engage audiences more irresistibly, so make a conscious effort to use them effectively in your posts. Use images with your status updates or even photo albums when appropriate. If you set a goal to use one image a day, you can measure how those posts do compared to posts without an image or a video. Your audience will tell you if they like you communicating visually or not.   Continue reading “6 Significant Ways to Make a Splash with Your Marketing in 2015” »

Nellie Akalp Provides Tips to Start a Business on The Morning Blend

Our CEO, Nellie Akalp, was recently featured on Las Vegas’ Channel 13 The Morning Blend program, where she provided tips on starting a business.

Here’s a little of the advice she shared:

  • Believe in yourself.
  • Be willing to take risk.
  • Timing: if you have a family or other things going on, consider starting a business on the side.
  • Have enough money to start your business. Save money until you’re ready so you have enough to start, as well as cover expenses for the first year.
  • A business is like having a baby. You have to be willing to invest the time to develop it successfully.

Get all Nellie’s tips in the video here: