One of the advantages of social media in general and Twitter in particular is the ease of publishing and the speed of getting your message out to the multitudes. Watch out though: this benefit can quickly turn into a disadvantage because off-the-cuff remarks or swift comebacks can undermine your brand’s core message. Of course, you don’t want to overthink your communications either because the shelf-life of a tweet can be very, very brief when 500 million tweets are published every day.
In light of this, what are some good rules of thumb to consider as you prepare to post your next tweet?
1. Does it make sense?
Sometimes when speaking to a defined group, writers use specialized language that is not decipherable to a broader group. Look at your tweet and ask yourself, “Will the average reader be able to understand it?”