Now that you’ve been using content marketing to build a better relationship with your audience and make it easier for potential customers to find you, you might be wondering how you can make your appeal stronger and provide more captivating content. As part of our 12-month analysis into how to improve your content marketing, we’ve looked at how to write engaging titles, boost social media strategies, and utilize email to connect with your audience. This month the focus is on infographics and how they can help grab your audience’s attention.
Infographics are a fusion of strong visuals and key ideas. They take information and create an easily digestible, portable way of compressing content. Think about the last time you flipped through a news magazine. You may have disregarded articles that did not grab your interest, but as you fanned through the pages, was your glance captured by a chart or other means of data visualization? If so, you’ve experienced the allure and power of infographics. You should think about using infographics for many reasons, but here are the most compelling:
1. They Tell a Story
Infographics digest a narrative into a small chunk of intelligence, but they are still masterful at conveying a story. You can use them to share a product’s path to market or talk about variances in your customer base, or even the types of products or services you offer. Their power is that they transfer information to your audience visually. Continue reading “Get More Out of Content Marketing with Infographics” »