This is a guest post from Nick Rojas.
Much in the same way that desktops gave way to laptops, which morphed into tablets and smartphones, website home pages are being replaced with landing pages, and now those are becoming more effectively utilized as social media landing pages. How are these socially driven spots better than their predecessors?
According to the popular fashion clothesline, J.Crew, in a summary of their marketing and advertising campaign, they stated:
“We have found that J.Crew customers who engage with us via our social media outlets (Facebook, Twitter, Pinterest or Instagram) generally spend approximately 2x more than the average J.Crew customer. Facebook is the current leading player in terms of size and time spent on site, but there are significant growth opportunities in our new visual platforms, such as Pinterest and Instagram.”
Double their regular sales sounds like a significant enough reason to utilize social media landing pages. What can we learn from the fashion forward folks at J.Crew in terms of crafting the best social landing pages? Continue reading “How to Create Effective Social Media Landing Pages” »