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So far Eric Greenspan has created 5 blog entries.

Partners and W3 – Choose Your Partners Wisely

I’ve written about partnering a lot in my life. I have not felt great about all the partners I’ve chosen. I’ve made some bad choices in personal relationships and in business. But today, I have the greatest partner I’ve ever had. I asked her to marry me last week. She said yes.

Ok, so this post isn’t about me and it’s not about falling in love. It’s about finding great partners. But if you can’t find a great life or love partner, how will you know the right business partner? I have learned so much by my mistakes. I now use my W3 concept. It’s really simple. The partnership must benefit you, your partner and your customers. If all 3, then it has a chance for success. Missing one of the 3, forget it and move on.

Every relationship requires benefits for all involved. In love, you both must feel loved and be truly happy. In business, it’s about money and delivering value. If you and your partner solve each other’s problems and make money, that’s good. But if the customers also see the value, that makes it great.

Don’t get me wrong, liking or even loving your partner isn’t always a bad idea. But it’s not the goal. It’s not what keeps the relationship together. There must be gain on both sides, and for the customers.

Let’s have a look at Costco and American Express. They had a long standing partnership because:

Costco wanted to provide its members with something special;
Costco wanted to ride on the AMEX brand;
Costco wanted a deal with AMEX and more than likely, information too;
AMEX wanted Costco’s customers;
AMEX also wanted information, buying habits;
Members wanted a deal;
Members wanted status;
Members wanted another way to pay beyond debit cards or cash.

So W3 works perfectly here. But why has this relationship ended after 16 years? Well, nothing lasts forever and quite frankly it came down to money, but more specifically it came down to money related to one of the 3 Ws – Costco wanted a better deal. So they found a new partner in Citigroup and VISA. AMEX either made a terrible error in judgment or they didn’t see one or more of the 3 Ws anymore, so they let it go.

I wrote this post for those that are considering partnering with companies like CorpNet. W3 works here, well. CorpNet gets sales without massive marketing spend. Partners get paid commissions, big ones. Customers of the partners now have an easy and awesome way to form their business structures and handle compliance through their trusted advisors. Get it now?

BTW, W stands for win. Look for win, win, win situations in partnering with CorpNet, and you’ll end up ahead of your competition and a little richer and happier. Good luck!

There’s no shame in being just a great entrepreneur or just a great player

I coach kids sports. I started when my oldest son was playing basketball at the YMCA. I didn’t know much about the game as a coach, but luckily I had another dad to help me and we figured it out. It was so new to me and I wanted to do a great job. They were only 6 years old, so we got by. As my son grew, more and more coaching opportunities arose. I always got involved, one way or another. Sometimes my company would sponsor, other times I would help coach. He loved basketball and I never really understood it enough to help him. So I did what I could. He became the top scorer for his club team and eventually a star in high school. I knew I wasn’t the right coach for him, so I let others do the job. It worked.

Later in life, I had another son. This time, it was very different. I coach baseball, soccer and I’m about to start coaching his flag football team. I think I can help him become a great soccer player, as that is my expertise and more importantly, my passion. But he’s a star in hockey, not my expertise, and he loves it more than any other sport. So I coach the sports I know and love, and let the dads that actually know the game handle hockey. Knowing your limitations in life, at least the ones that lead to your happiness, is important.

Coaching is a lot like being a business owner and an entrepreneur. I’ve learned many things at each, but the one thing I remember is a coach is respected most when they put as much into the game as the team. Same holds true in business. When the CEO gives it their all and works closely with their team, supporting them each step of the way, but also being the “boss” when necessary, teams have the best chance of success. Coach Lombardi said, “Leaders are made, they are not born…” and I believe this to be true. So if your desire exists, you can do anything. If your desire exists…

As a player, we learn the game. As an employee, we learn the business. Both grow. One might become coach. The other, the boss. Is it important to have played on the field before becoming a great coach? Can a business owner with no experience become a great CEO? Maybe, but that’s not the company I would want to work for. Remember what happened when Apple brought in the Pepsi guy. Then, when Jobs returned, the company exploded. Passion and on field experience returned.

Mark Zuckerberg and Bill Gates have been in the trenches, on the field and have proven that they are great entrepreneurs and amazing CEOs. Like a player on the field, these guys started at the bottom and worked their way up. Their passion and dedication to doing something transformative, not always about money, was their driving force. Not all entrepreneurs can do this and not all should.

To sum this all up, some of us are entrepreneurs and maybe become a great CEO some day. Some of us are players and perhaps we can become a great coach. Desire, passion and commitment is what leads to these stages. If you are a great player, but have no passion to be a coach, stay off the field after retirement. Same goes for you entrepreneurs and CEOs. In the end, you will win the race you choose to run and more will likely benefit. There’s no shame in being just a great entrepreneur or just a great player.

By | February 16th, 2017|Business Operations, Entrepreneuring, Other|0 Comments

Announcing the CorpNet Partner Program – Recorded Webinar Explains the Program in Detail

The CorpNet Partner Program is already ahead of expectations. Partners are signing up rapidly. They are already selling formation services and making their clients happy while increasing their revenue. We are so pleased with the results and we want to thank all of our partners for their commitment and friendship. 

Recently, our CEO, Nellie Akalp hosted a webinar on astUtemy helping our partners learn about the program. The questions where amazing and plentiful and we recorded it! Now you can watch that webinar as often as you wish to make sure you know and understand the program so you may achieve maximum benefit.

If you’re not yet a partner, sign up right now. Click here to get started. It takes only seconds, it’s free and you will make more money right away.

By | January 14th, 2017|Partner Program|0 Comments

What Will Your Story Be?

We dream big. We sleep little. We think much. We’re entrepreneurs and before we die, we will add a page to the history books (or at least Wikipedia). Our story began when we were born and it’s been one hell of a ride ever since. Sound familiar?

Speaking of stories, on January 3, 1977, Apple was incorporated. While their story began prior, that date will always be remembered. A couple of guys in a garage with nothing more than passion and intellect literally changed the world. It’s a heck of a story and it’s been told several times online, in books, and often from Hollywood.

For the rest of us, we dream about it. We want to leave our mark. We want to change the world, even if just a little bit. Maybe we just want the cash money riches that success can bring or maybe we want to be famous or maybe, we don’t care, we just love to make things and fix stuff. I’m pretty sure Jobs and Wozniak never really thought much about their story. They were too busy making things and tinkering and solving problem after problem after problem. They made something useful and they made money and I’d bet at some point, they looked back and said something like, “we did that” and the story continued. I wouldn’t be typing this post on my shiny iPhone 7 Plus right now if not for that day and the many days before and after where passion and perseverance performed perfectly in pursuit of perfection. More importantly, the story started and it’s only just begun.

Steve is gone. I miss him and his story making abilities. Today, Apple continues to add pages to its story every day. I try to do the same. You should too.

By | January 6th, 2017|Entrepreneuring|4 Comments

10 New Year Resolutions to Ignite Your Practice, Business or Life!

Every year we start fresh with a new year and a new set of goals. The New Year celebration is one of my favorites for this very reason. It’s not like starting over; it’s just adding to what we’ve already done and fixing the things that didn’t work as well as we had hoped. We make resolutions to achieve goals. I’m not talking about quitting smoking or losing weight (although those are great goals), I am talking about making money and doing more and achieving the financial goals we need to live happier lives. Here’s a few of those goals that I will be sharing in an upcoming webinar on astutemy.com:

Build a solid marketing plan and give it time to work

I know, it sounds a bit old school and I agree that it is in some ways. But if you have no plan, you have no future. I’m not saying a company can’t be successful without one. I am saying that with a plan, you can make better choices, move faster, stay focused and manage your budget with ease. To begin, you must set a strategy and define your goals. Then, you must define how you will achieve them using various tactical methods. Then, be relentless. Work harder than you have ever worked in your life. Whatever it takes. And most importantly, focus on ROI (return on investment).

Step outside your comfort zone

I know, it’s scary out there. You aren’t sure if you are making the right choice and you often feel like you have to step out of your comfort zone. Facing the challenges you have in front of you is hard and you to do things you don’t always like to do. But you have to do them because no one else will do them for you. Take risks and leap and jump in. Stop procrastinating. Conquer your fears. Speak in front of a large group. Ask for the sale. Be bold.

Be the best entrepreneur you can be

You sometimes think you are the chef, waiter and busser all at the same time. Well, you are! This is what is wonderful about being an entrepreneur. It’s also what’s so challenging about the role. Nothing is above or below you. You do it all. Later, you can delegate these tasks but no one will ever do it as well as you can. If this statement is not true, you are not the entrepreneur you think you are. You may need a partner to enhance your abilities or a team. You have to be honest with yourself and know your strengths and weaknesses. Compensate where you must and be great.

Stop kidding yourself

When things are going right, change it up. Stop thinking it will get better and make it better. Try something new, but also allow things time to work. Have patience and perseverance. Be strong willed, but not stupid. Trust your gut.

Fix what’s broken

So you don’t think you’re a good writer? Learn to write. Can’t close a sale? Learn how! Do you make poor decisions? Get help. Feeling drained? Eat better and exercise. Don’t have a certain skill? You get the drill.

Improve your workspace

A comfortable chair, an ergonomic desk, a fast computer, good lighting and maybe a little music might help you flourish. Invest in yourself and your work. Don’t go crazy. You don’t need the best, but you do need good stuff to get the job done. Then, work towards the best. Achieve more and earn what you need to get to the next level.

Focus on your personal life

If you aren’t happy at home, you’ll never be great at work. Be sure to balance your life and be present with your family. Work hard, play hard. Give yourself time to breathe and enjoy the ride.

Do what you love

If you don’t love what you do, stop right now and find what you do love. You cannot be successful if your passion is not properly aligned with your goals.

Master your most important skills

Be great at something. Focus on what works for you and what brings the best return and be great at it. Don’t limit yourself. You can learn more every day and you must. Learning must never stop and learning more about what is important must continue daily.

Be the boss

Not everything you do will be adored by your staff, but everything you do MUST be adored by your customers. Being the boss can be hard and it can be very lonely. No one will ever be you, so don’t set the bar too high with your staff. Set a bar however and push them to reach it. Be strong, confident, wise and be human. But never let anyone keep you from achieving your goals. When you make a decision, stand by it and never give up.


By | January 3rd, 2017|Marketing Your Business|4 Comments