A few years ago, I wrote a post about how a SWOT analysis can be your best friend. A lot has happened since I wrote that post but my point remains the same. If anything, this review of your business is more necessary now than ever. Turbulence has become such a norm for all businesses, but it is perhaps felt more keenly by small businesses. While you can’t anticipate absolutely everything, you can know where you stand if something catastrophic does occur. As CEO of your small business, it is essential that you have the big picture of what is currently going on in your business, what could happen and planning your goals accordingly.
No matter what, it is still your best friend
When you have a deep conversation with a good friend, it is a moment of self-discovery and learning. A SWOT analysis can help you the way a good friend who asks you those incisive questions and holds your hand when you discover things are as bad as you thought. You can also hold your own hand when things aren’t as bad as you thought. Continue reading “Business Tools: SWOT Analysis Really Is Your Best Friend” »