452_4612084If you pay attention, each social media site has a slightly different purpose and benefits. In this post, I want to look at how you can take advantage of each, as well as guide you to the best types of content you can share.

Twitter

Twitter is fantastic for short-and-sweet shares. If you can say it in 140 characters or less, it works on Twitter. That means you should condense what a blog post is about and include the link. (Here’s a tip: shorten the URL to save space.)

What to share:

  • Links to your blog posts
  • Links to other relevant articles
  • Research
  • Questions
  • Comments on other shares

Facebook

Facebook is heavily consumer-driven, so if you’re in B2C, Facebook is where you can shine with special offers, contests, and promotions. You get more space to write, but don’t share a 600-word update! Consider your audience’s attention span. Images and videos are great for attracting people to view your content.

What to share:

  • Links to your blog posts
  • Links to other relevant articles
  • Press releases
  • Giveaways

LinkedIn

More heavily centered around LinkedIn content, this site has several places you can share content, including your personal profile, business page, and groups. Just keep the useful content coming.

What to share:

  • Links to your blog posts
  • Links to other relevant articles
  • Info on products and services
  • Intelligent answers to questions other members of a group ask

Google +

Another site that caters to the business crowd, Google + sees the most success from people who include an appealing image with an update. If your blog post has an image, it’ll automatically be pulled in when you share the link. A couple of formatting tips like these will help you get more out of your update.

What to share:

  • Links to your blog posts
  • Links to other relevant articles
  • Videos
  • Meme photos

Additional Tips

While I’ve generalized what works best on each social media channel, find what works best for your company and stick with it. If you find that people comment when you post a Top 10 article on Google +, share more of those. If, on the other hand, people aren’t sharing your recent research report on Twitter, it might be better for another channel.

Get more helpful hints on using social media successfully in our free social media guide.

Image: PhotoSpin