If you thought apps were just for big businesses, think again. Companies of all shapes and sizes stand to benefit from these popular mobile programs. Here are just five reasons why your small business needs an app.
1. Apps Give Your Business Presence
Many small businesses feel that they needn’t bother with an app because they have a web presence. They might have even spent time customizing their website for mobile use. But an app has a much greater presence than a bookmark on a browser. Rather than being simply a URL on a list, your app is always there on the mobile desktop. Even if the people who download your app don’t open it every time they play with their device, they see its icon and think of your business. This is invaluable for building brand awareness.
2. Customers Love Apps
Giving your customers what they want is one of the best ways to build brand loyalty. And in the mobile age, what they want is apps. A study of 500 small businesses with both mobile websites and apps found that 81 percent of customers preferred the app. This makes sense, as people spend around 82 percent of their mobile minutes in apps, rather than mobile sites. Continue reading “Mobile Apps: Why Your Small Business Needs One” »