“Job creation is a false idol. The future is about gigs and assets and art and an ever-shifting series of partnerships and projects.” – Seth Godin, The Forever Recession (and the Coming Revolution)
The U.S. national unemployment rate is hovering at around 9 percent. Millions of people are unemployed, underemployed, or unhappily employed. Millions of jobs have been destroyed by the ravages of the recent recession, and many of those jobs are unlikely to come back, even when the economy recovers, because the skills and capacities needed to do those jobs are no longer as much in demand by employers.
To give one highly visible example, the U.S. economy no longer needs as many construction workers and mortgage brokers and realtors as we did during the years of the housing boom. And many administrative “office jobs” have been outsourced or automated as digital technologies and globalization and productivity increases have made it possible to do more work with fewer full-time American employees. Continue reading “Job creation is a False Idol. Start a Business Instead!” »