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Archive for Marketing Your Business

How to Use Content Marketing to Talk to Your Target Audience

Recently, I zeroed my marketing business in on the software industry. I’d been preaching the benefits of having a niche, and yet I didn’t have one. Once I made that decision, I needed to start attracting software companies to my marketing firm. But how to do that?

I started with my content. I’ve been blogging about marketing for years, but now I needed to tighten the reins a bit so that my audience — software company owners and CEOs — would find my content and feel I was speaking to them. Imagine how much more engaged your audience — each individual buyer — would feel if your content said, “Hey you! Yes you. I understand exactly what you’re going through, and this article/ebook/web copy will tell you what to do to solve your problem.”

Here’s what I did, and what you can do too.

The Website

I was extremely nervous about turning off any other potential customer that might happen across my site if I made it overtly focused on the software industry, so I made subtle changes. I turned the copy into a conversation I imagined I was having with that software CEO:

  • Are your halfhearted attempts at managing your social media pages costing you more than they’re making you?
  • Did you hire an inexperienced intern to help you with your web presence, only to end up managing it yourself?
  • Do you find yourself spending time trying to write blog content that you should be spending on growing your company?

These were problems I imagined he could identify with. If he could relate, he could keep reading. Only once do I use the word “software” on the site. Subtle, right? Yet I’ve gotten several software leads since making the change. Continue reading “How to Use Content Marketing to Talk to Your Target Audience” »

Email Marketing: Offer Opt-In—Or Miss Out!

Offer Opt-In—Or Miss Out!

When it comes to email marketing, you’ve got a fantastic opportunity to connect with existing and potential customers when they’re ready to buy. After all, their next favorite shirt/hat/business service is just a click away!

But how do you get people to sign up for your emails in the first place? Let’s look at a few options.

#1. In the Checkout Process

This is standard fare: when a customer is checking out to buy something from you online, you can include a box to check if they want to receive updates from you. One sly way to get more signups is to automatically check the box. If someone isn’t interested, they can uncheck the box. Most will leave the box checked, and you’ll end up with more email subscribers. Continue reading “Email Marketing: Offer Opt-In—Or Miss Out!” »

Understanding Metadata: 5 Need-to-Know Basics

This is a guest post by John Terra.

In the course of your travels throughout the many exotic locations on the Internet, you may have heard the term “metadata” thrown around. It sounds impressive, doesn’t it? Well, one thing that’s more impressive than how the word sounds is understanding what metadata is and what things are most important to know about it. Here are five basic facts about metadata.

  • The Definition of Metadata
    If you’re looking for a brief, pithy definition, metadata is defined as “data about data”. It’s the summing up of data’s basic information. So for instance that nifty image you have on your company’s website may feature the resolution, when it was created, when it was modified, and image size, and all of that is classified as metadata. In other words, metadata is information embedded in a file that gives you some idea of its vital statistics. Continue reading “Understanding Metadata: 5 Need-to-Know Basics” »

Six Simple Steps to Network like a Pro

Whether you own a business, or are looking for a new job or next opportunity, networking is a must these days. But, networking functions aren’t for everyone. Many people aren’t keen on standing in a room filled with strangers, and feeling like you’re asking and answering the same questions with every conversation.

If networking doesn’t come naturally to you, take heart. There are some simple steps you can take to improve this critical skill and make any networking event work for you:

1. Don’t overlook any opportunity to network: Good networkers will find networking opportunities anywhere…whether it’s a formal networking event or in line at the grocery store or waiting at the pediatrician’s office.   Continue reading “Six Simple Steps to Network like a Pro” »

3 Reasons You Can’t Ignore Press Releases as Part of Your Marketing Strategy

It seems like Google is slapping down every marketing technique professionals like me have been using for years, all in the space of a few months. Press releases, says Google, aren’t appropriate tools for getting backlinks and using keywords.

But does that make them not worth using?

Not at all, and here’s why.

1. Constant Mention of Your Brand Helps You

When you’ve consistently got things happening at your company and put out press releases about your news and accomplishments, people take notice. Don’t be afraid to toot your own horn; that’s what marketing and PR are all about.

If someone searches for your company name and sees several press release links in the results, they’ll get the impression that things are moving and shaking over at your company. And that’s an image you want to portray: success and activity. Continue reading “3 Reasons You Can’t Ignore Press Releases as Part of Your Marketing Strategy” »

10 Cost-Effective Ideas to Market Your Business Online

internetemailmarketingThe recession that we’re just barely out of (if at all) has left most of us small business owners wincing at the thought of parting with our hard-earned money. Even when it comes to necessities like marketing, we’re reluctant to spend unnecessarily.

Fortunately, marketing online is extremely affordable, and often even free. Here are 10 ideas you can use to reach a wider audience, increase traffic to your site, and boost sales.

1. Be a Part of the Conversation on Social. Whether you’re following hashtags like#smallbiz on Twitter and engaging with others, participating in LinkedIn groups, or chatting in Google Hangouts, there are ample (free) opportunities for you to connect with likeminded professionals and your target customers. Always contribute value and never push your products.

2. Write an Ebook or Whitepaper. Your customers have problems that your products can solve. But rather than trying to sell the products, offer a useful piece of content like a whitepaper or ebook. Encourage visitors to your site to sign up for your emails in order to download the freebie. Continue reading “10 Cost-Effective Ideas to Market Your Business Online” »

10 Ways to Break the Ice at a Networking Event

Photo by Official GDC.

It’s a classic scenario: you arrive at a networking event armed with business cards and ready to make connections. But once you get there, you can’t seem to pull yourself away from the wall and mingle with everyone who acts more confident than you feel.

The truth is, you’re not the only person who’s nervous about talking to strangers. Many entrepreneurs feel awkward at their first networking event, even if they don’t show it. The key is displaying confidence. Use the old “fake it ‘til you make it” adage, and you’ll soon be rubbing elbows with other business owners.

1. Get to Know People Before the Event

It’s much easier to network if you have one or two points of contact at the event. Connect with the event planner, who will do her best to make you feel at ease, and consider linking to a few participants through social media and starting conversation before the event. This way, you can make a point of introducing yourself to them, paving the way to meeting other participants.

 2. Prepare Your Elevator Speech

If you’ve ever been flummoxed when someone asked you what you do for a living, you know it can make for an awkward situation. Develop a succinct elevator speech that explains your business and your role in a few sentences. Keep it high level; that gives your new contacts the opportunity to ask questions and learn more about what you do. Practice it until you feel confident delivering your elevator speech. Continue reading “10 Ways to Break the Ice at a Networking Event” »

How to Get More People to Share Your Press Release Socially

press release shareBack in the day (oh, about five years ago) a press release was just a thing online that not many people read. But now that we’ve got fantastic social media sharing tools, you can ensure that more people see your release and share it themselves.

Press release distribution sites like PRWeb include what are called social sharing tools on each press release you issue. See them?

By clicking on them, you (or any reader) can instantly share the press release on Twitter, Facebook, Google +, LinkedIn, or by email.

Then, anyone following you on these social sites will see your share and can click on the link if they choose. Here’s what my tweet looked like when I clicked the Twitter button:

88% of Small Businesses in North America Believe Working Remotely Improves Quality of Life http://www.prweb.com/releases/2013/6/prweb10824517.htm

If this tweet interests anyone, they can do 1 of 2 things:

  1. Click the link to read the release
  2. Retweet my tweet to share with their network

And just like that, a single press release reaches a network of potentially thousands! Continue reading “How to Get More People to Share Your Press Release Socially” »

NEW: Get Your Guides On Social Media Tips and Small Business Marketing on a Shoestring Budget

We’re excited to announce that entrepreneurs looking to start a business now can access our three new small business guides: How to start a blog, How to get press coverage, and Social Media Tips for every small business. The guides are all free for download on our website.

“Over the years, we’ve produced helpful business tips and resources such as guides on starting a business, incorporating a business, or setting up a sole proprietorship. However, we know that there’s a lot more involved to building a thriving business. That’s why we’re branching out to provide our small business clients with lots of other free resources, including hot topics like how to start a blog, social media tips and PR,” said Nellie Akalp, co-founder and CEO of CorpNet.com.

The three new guides join other helpful small business resources on CorpNet.com such as Starting a Business Checklist, LLC Basics, and Filing a DBA.

The free PDFs specifically address some of the most pressing small business questions when it comes to building a brand, community, and sales in today’s digitally social age. Specifically, the guides include: Continue reading “NEW: Get Your Guides On Social Media Tips and Small Business Marketing on a Shoestring Budget” »

CorpNet Reviews – 100′s of Customers Say “We Love CorpNet!”

CorpNet Reviews

100's of CorpNet Reviews

Leave Us a Review

Love our service?  Let the world know. Here are five ways …

TrustLink Reviews

http://bit.ly/CorpNet-TrustLink

Yelp Review

http://bit.ly/CorpNet-Yelp

Google Plus Logo

http://bit.ly/CorpNet-GooglePlus

LinkedIn Review

http://linkd.in/177V69q

Facebook Logo

http://on.fb.me/ywgULh

CorpNet Reviews – Why Leave One?

A sure-fire way for entrepreneurs to make a name for themselves in addition to obtaining the attention of new customers is to have the stories of their past customers’ experiences as an expression of the unfaltering trust in the company and the products the company provides, better known as online reviews. For a company like CorpNet, the reviews could not speak any louder about the products and the services which CorpNet provides for new and established entrepreneurs-resoundingly, the reviews from multiple customers, old and new, agree that CorpNet provides the utmost service and makes forming a business as easy as can be at any step of the process.

For CorpNet, reviews can be found on a number of sites, namely though Google+, Yelp and TrustLink. All of these sites are well respected for providing quality reviews on businesses from former and current customers. CorpNet welcomes all of their customers to write a review about the services and quality customer care the company provides. Also, CorpNet invites potential clients to look over the company’s reviews in order to become better acquainted with the company’s ability to consistently maintain a high level of professionalism, courtesy and efficiency, according to the highest authority, you … the customer.

How CorpNet Can Help You

Forming a corporation can be one of the most daunting tasks for a new entrepreneur, as is taking a business to it’s next level for an experienced entrepreneur, so finding a company which will openly and honestly walk such entrepreneurs through each step with great detail is vital to the success of a business. For CorpNet, the writing is on the wall, or in this modern age on the walls of many social media and review websites.

Our Reviews-The Writing Is On The Media Walls

CorpNet reviews are written on a number of sites and upon reading will instantly reveal the customer satisfaction the company ensures for each and every new and seasoned entrepreneur they encounter.

Every review to be found regarding CorpNet indicates the company is doing nothing but a stellar job. Common themes in CorpNet reviews are the company’s ability to exceed expectations, to provide peace of mind, give the fairest price for the excellent work being done and the company’s commitment to giving only the best customer service every time, for every customer.

In fact it seems many CorpNet customers choose to entrust CorpNet with their precious business because of previously written reviews. A number of the CorpNet reviews written indicate that customers had chosen CorpNet because of incredible reviews they had read about the company and the services they provide to help form a business. Commonly, many reviews tell of customers who had aimlessly been searching through the web to finally land on CorpNet. Besides the company’s descriptive, detailed and assistive website, it was the company’s already outstanding reviews that sold so many budding and seasoned entrepreneurs on CorpNet as they searched the web from around the country.

Reviews, Becoming The Truly Human Form Of Advertising

More and more customers are depending on reviews as their main source when deciding which business to use as opposed to traditional advertising. A study from 2012 indicated that nearly 92 percent of Americans and customers from around the globe will trust their fellow consumer instead of traditional ads. Regarding this trend, more business savvy companies who are looking to please their clientele are noticing what their customers want, like CorpNet and realizing that their outstanding service will be best be spoken for through their customers’ reviews.

For highly successful companies which offer quality products and service, the answer to advertisement is obvious: let the customers speak for us. So to speak, the proof is in the review pudding for customers who are shopping around for new businesses. Thus, CorpNet reviews convey what the company wants prospective customers to know-that CorpNet provides the best services for customers looking to form a business and that their clients are willing to take the time to tell others about their great experiences.

The aforementioned study, conducted by Nielsen Global Trust in Advertising reported:

“Consumers around the world continue to see recommendations from friends and online consumer opinions as by far the most credible. As a result, successful brand advertisers will seek ways to better connect with consumers and leverage their goodwill in the form of consumer feedback and experiences.”

Obviously consumers are looking for companies they know they can trust before spending their hard-earned money instead of spending it on disreputable companies, only to find the service, products and quality are subpar after the fact. More creative forms of advertising, using an increasing amount of social media and reviews, are becoming the norm for ensuring new customers trust in a company.

“Many companies are already increasing their paid advertising activity on social networking sites, in part due to the high level of trust consumers place in friends’ recommendations and online opinions. Brands should be watching this emerging ad channel closely as it continues to grow.”

Quality Reviews

Essentially reviews are one of the most human ways for a business to connect with their customers and CorpNet not only realizes this emerging trend but also embraces it because nothing less than quality is expected from the leader in “start a business” services. The hundreds of positive reviews enable customers to put their trust in CorpNet when forming their businesses, making CorpNet one of the best places to start your business.