Not every business owner is analytical in nature. When it comes to running and marketing our businesses, you may not automatically know what to measure, or sometimes even how to measure it.
One area where measuring and analytics are essential is in your marketing. How can you know if a strategy is working if you don’t compare before-and-after scenarios?
Here are the key performance indicators (KPI) you should start with to better assess your marketing results.
Ideally, your marketing should be sending more traffic to your website and your blog. Start by looking to see what your traffic is now, if you haven’t been doing much marketing. Or, look in your Google Analytics to see what it was several months ago and compare it to now. Continue reading “What are Key Marketing Performance Indicators You Should Pay Attention to?” »