Another year has come and gone — well, it’s not gone completely, but it is going. Back in January, I posted about the possibilities of the new year and encouraged readers to take time each month to focus on building stronger content marketing skills. The great news is that if you started the journey with me 12 months ago, then you’ve grown in unimaginable ways. The good news is that if you didn’t start or didn’t keep up, the information lives on, here on CorpNet, and you can follow along at your own pace in the way that works best for you.
Over the past months, I’ve delved into how to improve your social media presence, best practices for promoting your brand, and the best way to develop steady content for your blog in addition to many other strategies. This month I’ll examine some of the most important approaches to use when conducting a digital marketing audit. If your body tensed up when you read the word ‘audit,’ stay calm. This method is straightforward. The most important thing is to have a sharp eye and be honest with yourself about which efforts are working and which are not.
1. How much interaction are you getting on social sites?
Your brand has a presence on all the appropriate social media sites and you’re creating consistent and custom content for each channel, but how many new followers are you amassing? It definitely takes some time to build an audience, but if you aren’t seeing a growth pattern, you probably need to make adjustments to your strategy.
Are your posts getting retweets and shares? If not, your posts may be missing something or you may not be posting enough to get on the radar of your followers. What do your direct comments look like? If it’s part of your strategy, are you engaging followers in a one-to-one approach? At its essence, this question asks you to analyze whether or not your social media posts are hitting their marks. If not, it may be time for an overhaul of your game plan. Continue reading “How to Conduct a Digital Marketing Audit” »