Email is a tried and true tool that often gets the least fanfare around shinier tools like social media, but it is such a dependable and reliable tool in your marketing arsenal that you owe it to yourself to keep your email skills fresh and fabulous.
It is easy to think that after decades of using email that you need not polish your skills. However, this mindset will quickly erode your value as a marketer. As we proceed into the latter half of the year and deeper into our 12-month primer on developing your marketing know-how, I want to focus on ways to improve your email marketing skillset and encourage you to keep developing the tools of your trade.
1. Use cutting-edge lead generation tools.
If you’ve visited a website recently, you’ve probably seen an friendly little pop-up box that diplomatically asks if you’d like to sign up for the website’s newsletter. Scroll Box by SumoMe offers a sweet service that allows you to customize the where, when, and how you can make the same offer to your website visitors.
2. Extend offers like free whitepapers, ebooks, or discounts.
Sweeten the deal by providing extra content or rebates to entice visitors to sign up for your newsletter. It may seem like a quid pro quo offer that bribes your visitors or encourages people to sign up for the deal and then abandon your email list, but have confidence that your high-quality newsletter will persuade your audience to remain with you. Continue reading “8 Ways to Become an Email Marketing Genius” »