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Nellie in the News: February 2017

What a start to 2017! January and now February have flown by and we’re looking forward to a spring filled with lots of sunshine after these rainy past few months.

We have been busy in the office on the phones daily helping you incorporate a business, form an LLC, file a DBA and more across all 50 states!

Our CEO Nellie Akalp has been busy as always sharing her expertise and knowledge across the blogosphere. Check out her articles and press mentions from February below.

Want Nellie to speak at your next event or share her tips on your podcast? Contact her today

Interviews & press Mentions

Couple Money Podcast – How to Launch Your Business as a Couple http://bit.ly/2kCRINQ

Lead Genius – 10 Entrepreneurs & Inspiring Stories of Startup Success http://bit.ly/2lGPAsf

Susan Solovie – This Week in Small Business http://bit.ly/2m91Ceo

Entrepreneur – How to Legally Deduct Your Next Business Trip http://bit.ly/2lvmSJW

Small Business Trends – 10 Important Business Tips You Shouldn’t Overlook http://bit.ly/2lgVmfB

 

Expert Contributed Posts

SCORE – Top Three Considerations When Choosing Your Startup’s Business Structure http://bit.ly/2ksucFY

GoDaddy – 5 Signs Your Business has Outgrown It’s Legal Structure http://bit.ly/2kr8iDv

Freshbooks – Time to Hire: Make Sure Your Off-The-Cuff Interview Questions are Legal http://bit.ly/2l0D0Qu

Huffington Post – Five Signs your Business Would Be Better Off as an S Corporation http://huff.to/2lowsPC

Secret Entourage – How to Pick a Business Name for your Business http://bit.ly/2lh8m8S

Entrepreneur – 5 Tips for Growing as an Entrepreneur http://bit.ly/2m4BEok

UPS Store – Three Tips for Making your Small Business New Years Resolutions Last http://bit.ly/2kHjHuR

Small Business Trends – How to Avoid Double Taxation with an S Corporation http://bit.ly/2l58w47

By | February 28th, 2017|Other|0 Comments

There’s no shame in being just a great entrepreneur or just a great player

I coach kids sports. I started when my oldest son was playing basketball at the YMCA. I didn’t know much about the game as a coach, but luckily I had another dad to help me and we figured it out. It was so new to me and I wanted to do a great job. They were only 6 years old, so we got by. As my son grew, more and more coaching opportunities arose. I always got involved, one way or another. Sometimes my company would sponsor, other times I would help coach. He loved basketball and I never really understood it enough to help him. So I did what I could. He became the top scorer for his club team and eventually a star in high school. I knew I wasn’t the right coach for him, so I let others do the job. It worked.

Later in life, I had another son. This time, it was very different. I coach baseball, soccer and I’m about to start coaching his flag football team. I think I can help him become a great soccer player, as that is my expertise and more importantly, my passion. But he’s a star in hockey, not my expertise, and he loves it more than any other sport. So I coach the sports I know and love, and let the dads that actually know the game handle hockey. Knowing your limitations in life, at least the ones that lead to your happiness, is important.

Coaching is a lot like being a business owner and an entrepreneur. I’ve learned many things at each, but the one thing I remember is a coach is respected most when they put as much into the game as the team. Same holds true in business. When the CEO gives it their all and works closely with their team, supporting them each step of the way, but also being the “boss” when necessary, teams have the best chance of success. Coach Lombardi said, “Leaders are made, they are not born…” and I believe this to be true. So if your desire exists, you can do anything. If your desire exists…

As a player, we learn the game. As an employee, we learn the business. Both grow. One might become coach. The other, the boss. Is it important to have played on the field before becoming a great coach? Can a business owner with no experience become a great CEO? Maybe, but that’s not the company I would want to work for. Remember what happened when Apple brought in the Pepsi guy. Then, when Jobs returned, the company exploded. Passion and on field experience returned.

Mark Zuckerberg and Bill Gates have been in the trenches, on the field and have proven that they are great entrepreneurs and amazing CEOs. Like a player on the field, these guys started at the bottom and worked their way up. Their passion and dedication to doing something transformative, not always about money, was their driving force. Not all entrepreneurs can do this and not all should.

To sum this all up, some of us are entrepreneurs and maybe become a great CEO some day. Some of us are players and perhaps we can become a great coach. Desire, passion and commitment is what leads to these stages. If you are a great player, but have no passion to be a coach, stay off the field after retirement. Same goes for you entrepreneurs and CEOs. In the end, you will win the race you choose to run and more will likely benefit. There’s no shame in being just a great entrepreneur or just a great player.

By | February 16th, 2017|Business Operations, Entrepreneuring, Other|0 Comments

2017 Financial Goals for Small Business Owners

If you are a small business owner, you should be setting goals as early as possible so that you are not caught behind the eight ball as the year goes by. Sweeping changes are expected in 2017, and you’ll need to be ready. For example, it’s predicted that 2017 will be the year that video finally overtakes text as the No. 1 form of communication on the internet. 2017 will also mark the rise of the independent mobile commerce culture, and, of course, virtual reality is on the immediate horizon.

Here’s how to prepare for the changes ahead.

Target Your Niche Even More Precisely

In order to grow your business, shrink your marketing. The major search engines, like Google and Bing, continue to reward localization and punish wide-net marketing strategies. There is also more competition in 2017 than ever before, including premium prices on the best keywords. You will need to stretch out your long-tail keywords even further and delve more deeply into a local or niche culture in order to get that organic traffic that drives the highest conversion rates.

Bother People

Many small business owners believe that the advent of new communications technologies means an automatic influx of customers. Even with the hands-down best product on the market, this is never the case. More robust communications only means more noise as potential consumers are bombarded with a deluge of advertisements and indirect marketing. In order to stand out, you have to personalize your messages – even going customer by customer. You cannot be afraid to bother people, and rejection cannot bother you.

Create an Emergency Fund

The businesses that are prepared for emergencies well ahead of time will be the ones that have a strong chance of thriving in 2017. Make sure you have access to an emergency budget just in case the market gets a bit unpredictable and your business takes a hit. If your funds quickly run out and you find yourself managing debt some time in the next year, then make sure you look into debt management plan (DMP) options. A DMP, which is usually offered by a counseling service or financial services company specializing in debt management, will help you tailor a solution to your situation and create monthly payments within your budget.

Shore up Your Free Business Listings

Before you get into all of the advanced marketing strategies for 2017, you need to have all of your basic bases covered. Make sure that you have a business profile on all of the major search engine business platforms. Competitors today have no problem cannibalizing your listing and driving traffic away from you if you do not. Also, make sure that your NAP is exactly the same on all of your business listings, abbreviations and all.

Automate Your Social Media

You actually need to spend less time on social media if you are going to be successful in 2017. This does not mean that your customers see less of you – only that you spend less time actually producing your messages and opening lines of communication. There are simply too many automation tools that you can take advantage of to stay on social media all day. The longer that you stay on social media for business, the more likely you are to gradually drift over into wasteful clicking that will eat away at your workday.

Stretch Your Budget

If you are a small or midsize business, your money will be moving in many different directions at once – marketing, operations and administration – and you will need to learn how to use financial leverage in order to keep everything afloat. There are certain credit card strategies that you can take advantage of in 2017 if you have the right partner. The financial industry is finally beginning to catch up to new technology, and bankers are happily doing more business with their best customers through these new avenues. Make sure that you understand the wealth of new techniques that are now at your disposal.

Prepare for the new year by taking control of your small business finances. By using even one or more of these strategies, your business will be able to face any and all of 2017’s challenges.

Nellie in the News – January 2017

Another month has flown by – 2017 is off to a great start for us in the CorpNet office! Our New Year’s resolutions are still going strong. How about you?

Our CEO, Nellie Akalp has been busy as always in the press letting you know the best ways to start your business and how CorpNet can help! Call us today to incorporate, Form an LLC, file a DBA or for your other business formation needs.

Here’s a recap of what was published in January!

Interviews & press Mentions

Small Business Trends – 10 Essential Ingredients of a Successful Business http://bit.ly/2kjz7ti

Fundera – 19 Entrepreneurs Still on the Worst Business Advice They’ve Received http://bit.ly/2i1EA5H

tech.co – 14 Entrepreneurs Share Their Biggest Business Mistakes http://bit.ly/2js47WO

Neshprint – Top 18 Business Experts to Follow on Twitter http://bit.ly/2jVWZm0

Expert Contributed Posts

AllBusiness – Is Your Business Ready for the New Year? Here’s a Handy Checklist http://bit.ly/2j55HL4

franchise.org – Finding the Right Legal Structure for your Franchise http://bit.ly/2iN2KQo

Secret Entourage – Thinking of Selling your Business? Do these Things First http://bit.ly/2j06RYO

Small Business Trends – Is it Time to Incorporate your Business in the New Year? http://bit.ly/2iVOAwm

Huffington Post – Five Ways to Bring More Authenticity To Your Social Media http://huff.to/2jrfgEc

CRE Online – What’s the Best Way to Structure Multiple Real Estate Investments? http://bit.ly/2j24TaP

Accounting Today – How to Help Your Clients Decide if They Should Incorporate or Form an LLC http://bit.ly/2ihDnEj

Mashable – What’s the Best Business Structure For a First Time Founder? http://on.mash.to/2jg88Oe

Entrepreneur – How to Keep Proper Corporate Records http://bit.ly/2iPJjEN

Entrepreneur – The Pros and Cons of Incorporating in Delaware http://bit.ly/2jiAmaO

AllBusiness – Five Things Seasoned Small Business Owners can Learn from Rookie Entrepreneurs http://bit.ly/2jSdfCF

 

 

 

By | February 1st, 2017|Nellie in the News, Other|0 Comments

Nellie in the News: August 2016

August has come and gone and in just a few days it will be September! That mean’s fall is just around the corner and kids are back in school. With kids back in school, some of you may be getting back to business! We’re standing by ready to help you incorporate a business, form an LLC, file a DBA and more across all 50 states.

This past month was filled with some fantastic articles, speaking engagements and press mentions from our CEO Nellie Akalp. Here are some highlights from August and some upcoming speaking appearances where you can see Nellie in person.

Want Nellie to speak at your next event or share her tips on your podcast? Contact her today

Upcoming Speaking Appearances

Women’s Business Expo by the City of Duarte

Nellie is the featured speaker sharing her insight for other women entrepreneurs.

September 10, 2016

More info: http://bit.ly/2bFLUhQ

Interviews & press Mentions

CIO – 12 Tips for Creating a Must-Read Business Blog http://bit.ly/2aqcTyK

Monster.com – Business Startup Checklist: Steps to Success http://mnstr.me/2b8TuCk

Lifetime Cashflow Podcast – Entrepreneur Nellie Akalp http://apple.co/2b3kI0I

Small Business Trends – Cybercrime Security eBook http://bit.ly/2aP0CE0

Small Business Advocate Radio – Who Owns Your Intellectual Property As An Employee? http://bit.ly/2aUqBIc

Small Business Advocate Radio – Legal Steps Involved when Closing a Business http://bit.ly/2aUrjVX

Successful Meetings – Strategies to Reduce Summer Stress http://bit.ly/2aVNqS0

Temple City Tribune – Duarte Chamber Spearheads Women’s Business Expo http://bit.ly/2bFLUhQ

Expert Contributed Posts

Small Business Trends – Should I File an Intent to Use Trademark Application? http://bit.ly/2akZF97

Huffington Post – 5 Signs You’re Standing in The Way of Your Own Business’ Success http://huff.to/2b8cjGz

Accounting Today – Should You Structure Your Accounting Firm as an LLC, PLLC or PC? http://bit.ly/2aJL4Qe

AllBusiness – Entrepreneurship and Business Depends on Social Unity http://bit.ly/2aUm3lt

Freshbooks – What’s The Best State to Incorporate Your Business In? http://bit.ly/2bHBbs6

GoDaddy – Foreign Qualification Basics If You’re Running a Business in Multiple States http://bit.ly/2bDOfeP

By | August 30th, 2016|Other|2 Comments

Should You Hire Temporary Employees for Your Business?

30s young hipster man style working at office with ambient lightDoes this sound like you? You need help handling all the duties of your business, but you don’t want to hire additional permanent employees. Whether you’re looking ahead to holiday shopping season or suddenly need summer staff, temporary workers might be able to fill the bill.

Temporary workers can help a small business in many situations:

  • You are faced with sudden, unexpected demand for your product or service, but aren’t sure how long it will last.
  • You need workers to help with seasonal tasks, such as employees to help your accounting firm get through tax season or retail employees to handle the holiday shopping rush.
  • One of your permanent employees is on an extended leave, such as maternity or medical leave, and you need someone to handle their position.

The rise of the “freelance economy” has made temporary work more appealing for many people. Last year, the number of temporary workers in the U.S. hit an all-time high of 2.9 million, according to the Commerce Department. But temporary workers are also appealing to small business owners for several reasons:

  • Hourly temporary workers typically are paid less than hourly permanent workers in the same roles, the Commerce Department reports.
  • You don’t pay the workers directly, which saves you time and headaches dealing with payroll, withholding, insurance and benefits. Instead, the temporary agency handles payments to the workers. (However, keep in mind that the total, or “bill rate,” you’ll pay to the agency includes a fee for this service and any benefits the workers receive.)
  • If business slows down, you can let temporary workers go immediately, without having to provide any type of severance and without the emotional strain of laying off a permanent employee.
  • If a temporary employee doesn’t work out as expected, you can generally just request a replacement. No need for the time-consuming and costly process of advertising a job, conducting interviews and hiring a new employee.
  • If the temp does work out spectacularly, and your short-term need becomes ongoing, you can offer the temp a permanent job.

Most temporary workers are in industrial (37 percent) or office/administrative/clerical roles (28 percent), according to the American Staffing Association. But 13 percent work in professional/managerial roles; 13 percent work in engineering, IT or science fields; and 9 percent work in healthcare jobs. This growing specialization in the temp industry means it’s easier to find the exact type of temp you need.

Nor are temps just entry-level workers, the Wall Street Journal reports. Many skilled employees prefer temporary work for its flexibility and as a way to try out potential employers in hopes of getting a permanent job offer. (More than one-third of temps have received a permanent job offer from an employer according to the American Staffing Association.)

If you think temporary employees might be right for you, here are some steps to ensure a successful temporary hire:

  • Be clear with the temporary agency about your needs and expectations. The more specific you can be, the better fit they will be able to find for you.
  • Be sure you understand all the terms of the temporary agreement, including the fees the agency receives, whether you can make a job offer to a temporary employee and whether there are additional fees for doing so.
  • If you know going in that you want to hire temporaries with the potential to become permanent employees, ask about “temp-to-perm” arrangements. Not all temporary workers want permanent jobs, and you don’t want to find the perfect worker only to discover that he or she prefers being a temp.
  • Once temps come on board, treat them as you would any new employee — provide a work space, training and appropriate tools to do the job, and make sure they’re made to feel at home.

Is your business growing and you still need to Incorporate or form an LLC?  Call CorpNet anytime for a free business consultation at 888.449.2638. We would love to help you incorporate a businessform an LLCfile a DBA and more across all 50 United States!

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+  and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Image: Adobe Stock

                               

Nellie in the News: June 2016

nellie in the newsWhat an exciting month June was for the CorpNet team! We’ve been hard at work helping entrepreneurs incorporate a business, form an LLC, file a DBA and more across all 50 states.

Our CEO Nellie Akalp has been keeping just as busy sharing expert tips and advice across many podcasts and blogs. She is a fantastic resource for anyone starting a business so we definitely recommend you follow her on Twitter for the latest tips!

Here are some highlights from June and an upcoming speaking appearance where you can see Nellie in person.

Want Nellie to speak at your next event or share her tips on your podcast? Contact her today

Upcoming Speaking Appearances

Ellevate Network, Los Angeles

#GirlBoss: Stories from Female Founders

Nellie will join other female entrepreneurs in an enlightening panel discussion sure to inspire others!

July 26, 2016 at 7:00pm in Santa Monica, CA

More info and to register: http://bit.ly/292gDXh

 

Interviews & press Mentions

Small Business Advocate Radio – Tips on How to Name Your Company with Nellie Akalp http://bit.ly/1sNhEtn

Business Building Rockstars Podcast – Interview with Nellie Akalp http://bit.ly/1UlJeUL

Dave Bullis Podcast – Nellie Akalp discusses forming LLCs for film makers http://bit.ly/1sv9Ooe

HostGator – 30 Entrepreneurs Share the Best Advice Their Dad Ever Gave Them http://bit.ly/1OeDVdr

Digital 90210 – Interview with Business Expert Nellie Akalp http://bit.ly/1XVpezN

Business Leaders Radio – Interview with Nellie Akalp http://bit.ly/1rqR7kl

Fit Small Business – How to Create an LLC Operating Agreement http://bit.ly/1UQyWyY

Showcasing Women – The Legal Side of Naming Your Business: Webinar with Nellie Akalp http://bit.ly/1UXt6sN

Tenfold Blog – 32 Time-Saving Tips from Extremely Busy Business Pros http://bit.ly/295RrxN

 

Expert Contributed Posts

Accounting Today – How to Keep Your Accounting Business Compliant http://bit.ly/1RTgbGp

Forbes – Foreign Qualification: What It Takes to Do Business In Another State http://onforb.es/1OeDFev

Huffington Post – Choosing Your Business Name is a Big Deal: How to Do it Right http://huff.to/1UDNm2x

Entrepreneur – 6 Ways to Help Your Kids Start a Business This Summer and Learn About Life http://entm.ag/1ZBVFjE

Secret Entourage – 5 Myths About Registering Your Business http://bit.ly/1UvhRul

Small Business Trends – What is a Trademark? Is Your Business Ready For One? http://bit.ly/1tt9WF3

AllBusiness – 7 Face-to-Face Networking Mistakes That Could Kill Your Professional Image http://bit.ly/2982Krf

                               

By | June 30th, 2016|Nellie in the News, Other|0 Comments

Don’t Sign a Commercial Lease Until You Answer These Questions

Retro vintage style image of a businessman signing a contractWhether you’re preparing to lease your first commercial location or your 10th, it’s critical to ask lots of questions before you sign on the dotted line. Asking key questions at each stage of finding your space will prevent unpleasant surprises such as getting locked into a lease and finding out the building lacks something essential (like air conditioning!).

Before you ever talk to a commercial realtor, ask yourself some questions to determine your needs.

  • How much square footage do you need?
  • Do you want a turnkey space or are you willing to build out the space yourself?
  • Do you need lots of walk-in traffic or proximity to major highways?
  • How much access will you need? Will you be working 9 to 5, or will you and your staff need to get into the building at odd times or on weekends?
  • How much parking will you need for customers and employees?
  • What types of businesses do you want to be near? (If you’re a retailer or restaurant, for instance, complementary businesses can drive traffic.)
  • What amenities do you need? These might include windowed offices, conference rooms, air conditioning/heating, private restrooms, a kitchen/break room or a lobby with security.

When you share these specifics with a realtor, he or she will have a much better chance of finding that perfect location.

You should also do your due diligence when choosing the commercial realtor you want to work with. Before you hire a commercial realtor, ask him or her these questions:

  • How much experience do you have with small businesses? With my industry?
  • Do you specialize in a certain geographic area or a specific type of commercial space?
  • How many clients do you work with at one time?
  • What resources do you use to research the market?

You’ve got your realtor and found what you think is the perfect space. Not so fast! Before you commit, get answers to these questions:

  • What are the traffic numbers? Your real estate agent should be able to share community demographics and car counts for the location.
  • Is the building’s infrastructure (heating and cooling system, electrical, Wi-Fi) adequate for your needs?
  • What is included in the lease payment? Most do not include utilities. You may also have to pay a portion of Common Area Maintenance (CAM) charges, building insurance, trash collection and property taxes. Be sure to know exactly what you’ll be responsible for.
  • What is the minimum lease term? Most commercial landlords require a one-year lease, but some require two or three years.
  • Can you expand into adjacent space if needed, or move to a bigger space in the same building or center if one opens up?
  • Can you get a non-compete clause to ensure no direct competitors can open in the same building or center?
  • Will the landlord pay for improvements? These include things like changing the layout, painting or putting down new flooring, or special electrical needs. Most landlords will not pay for this, but some will amortize the costs over the lease term.

Never be shy about asking too many questions. Getting the answers now will save you some big headaches later.

If you’ve signed your lease and you’re ready to start a business, call CorpNet anytime for a free business consultation at 888.449.2638. We would love to help you incorporate a business, form an LLC, file a DBA and more across all 50 United States!

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+  and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Image: Adobe Stock

3 Key Ways to Reduce Costs for Your Small Business

Costs word erased by pencil eraser

As a small-business owner, there’ll be times when you need to boost cash flow while keeping prices competitive. Or maybe you’re just starting a business and are losing more money than expected, but you can’t figure out why.

Even if you’re already frugal, there likely are plenty of ways for your small business to slim down and spend more wisely. Here are some tips from experts on how to cut costs in ways that are productive and responsible.

  1. Track your inventory, then buy in bulk where possible.
    This is an essential first step for new small-business owners, but enterprises of any age can benefit from re-evaluating their inventory. Track your inventory for a year and look at where most of the money goes. This may not seem like it will cut costs on its own, but after a year, you can take a hard look at what the business really needs and find the best deals on those things.Buying in bulk sounds more expensive, but it’s ultimately a big money saver. “No one should ever buy a ream of paper, they should always buy a case of paper,” says Robert Reed, a financial advisor with Partnership Financial LLC who specializes in helping creative professionals manage their businesses. This is because bulk purchases almost always cost less per unit than making multiple small purchases.What if you use a lot of a product, like paper, but not enough to justify buying a whole case? “Find someone else who will split a case,” says Reed, such as a business owner in your office building who has the same needs. You both save money, and now you have a new connection for future sharing opportunities.
  2. Do things yourself and use what’s readily available.
    Michael Sander, a financial planner and senior vice president with The Creative Planners Group who specializes in one- to two-person businesses, is a big advocate of doing things yourself. Don’t pay a bookkeeper hundreds of dollars a month to do the books, Sander says. Instead, “take a QuickBooks tutorial and do the books yourself.” Not only is it a long-term money saver, you’re also developing a valuable skill.You don’t need complicated inventory-tracking software to keep track of business expenses, Reed says. Not only would that cost money, it would take valuable hours to learn how the software works. A generic office software suite, used correctly, can do just fine. “If you can find out a way to get
    [Microsoft Office] to do what you want to do, you don’t have that steep learning curve,” Reed says.
  3. Don’t compromise on important expenses.
    For some expenses, it may cost more long-term if you try to save now. Steven Podnos, a registered investment advisor and principal at Wealth Care LLC, urges business owners to have an emergency fund or buy insurance for their office space or large assets. “A little insurance to cover catastrophes might cause you to spend less in the long run,” Podnos says.Sometimes, spending more now may actually help you save a lot more later. Sander says business owners should take advantage of the Section 179 tax deduction, which allows you to deduct purchases and leases of items such as business vehicles over 6,000 pounds, computers, software and even personal property used for business. While this does mean that you can spend a little extra money and get a lot back on your taxes, Reed says this isn’t an excuse to overbuy. If you need a computer only for word processing and bookkeeping, there’s no reason to buy a top-of-the-line model and write it off just because you can.

Reducing your expenses may not be the easiest or most glamorous way for your business to make more money. But with these tips, you can get your expenses in check.

Veronica Ramirez is a staff writer at NerdWallet, which provides clarity around decisions that help you start or grow your small business. We provide clear unbiased information, entrepreneur-focused advice and tools for small-business loans, tax and legal issues. We also connect you with experts who can answer questions about growing your small business.

Image: Adobe Stock

By | June 9th, 2016|Business Checklists, Business Operations, Other|0 Comments

Why Customers Love Us – CorpNet Reviews

Screen Shot 2016-05-12 at 2.43.23 PMAnother month, another great set of 5-star CorpNet reviews to showcase our stellar customer service.

Our team has been hard at work helping all kinds of clients with their business startup needs. From assisting someone who accidentally selected the wrong entity to helping an oversees entrepreneur, our team gets the job done so you can focus on what you do best – running your business.

Here is a look at why customers love using CorpNet.com to incorporate, form an LLC, file a DBA and more! Check out all of our reviews on TrustPilot. Are you ready to get your business off the ground? Reach out anytime for a free business consultation.

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