Everyone writes about how to do social media correctly. But few people address the key problems most small businesses have when they try to use social media to market and fail. Now, I’m sure you aren’t guilty of any of these boo boos, but just in case, let’s look at the biggest mistakes in social media marketing.
1. Only Updating Your Accounts When You Feel Like It
It’s better to not even have social media accounts if you’re going to update them sporadically. Sites like Twitter, G+, and LinkedIn move at the speed of light, and if your last update was two weeks ago, you’re history. Literally. I know it’s time-consuming to update your streams, but consistency will pay off in the end.
2. Trying to Be on All Channels
Look folks, I’m trying to save you time here. There are a lot of social channels out there, and not all of them are a good fit for you to reach your audience. Rather than diluting your efforts, choose a handful (read: 2-3) and put all your energies there. Continue reading “8 No-Nos in Social Media Marketing” »