As I’ve mentioned previously, social media can be very daunting when you are just starting off. It does take time and perseverance to get it right so don’t expect to get an immediate result. However there is a huge amount of information available to help you achieve your purpose. I covered Apps to LinkedIn in Part One of this series, so now it’s the rest of the alphabet with social media tips. Continue reading “The A to Z of Social Media: Part Two” »
Nellie Akalp, Founder and CEO of CorpNet.com, was interviewed last week on FOX Business. Akalp shared tips about what small business owners do wrong when it comes to social media. Akalp’s company, CorpNet.com, helps business owners start a business, including incorporating a business,forming an LLC, or simply registering a business as a DBA/Sole Proprietorship, manage their business with corporate compliance services or registering a Trademark. Continue reading “CorpNet.com CEO Nellie Akalp Featured on FOX Business Giving Social Media Tips” »
If you’re starting a business, social media can look like a minefield you have to tread carefully through, being afraid to take one wrong step. As with anything, it takes time and perseverance to get it right; believe me it doesn’t all happen overnight. However there is a huge amount of information available to help you achieve your purpose. Here are some tips and links to really useful posts that will help.
There are so many apps out there nowadays for your smart phone so you can use social media on the go. Make the most of them all to make your life easier and keep on top of your game, eg. Hootsuite, Tweetbot, Facebook Pages, etc. Continue reading “The A to Z of Social Media: Part One” »
I attended two meetings about Community Managers this past week, and both got me thinking about how businesses always benefit from connecting with their customers like a community.
What is a community manager, you may ask? Tim McDonald of the Huffington Post Live likens it to being like a “magnet” that brings people toward your business. Community managers typically work on the social media and web presences of companies, helping guide conversation with a light hand and keep fans of the company engaged. If you could add in great friendly communicator, customer service maven, metrics fan and a desire to get everyone on board with your company’s brand – that would be a community manager. Sounds like a helpful role for someone who is starting a business.
At New York’s Social Media Club (which I run), a panel of community managers including McDonald, Ilana Kapan of Digitas, Edward Ford of Thompson Reuters, and Todd Olmstead of Mashable discussed their jobs and insights. (An excellent full summary of the meeting is at ProfNet Connect.)
I also attended the Community Manager UnConference, co-run by McDonald and the team at MyCMGR.com (My Community Manager), where I learned from some of the best in the industry about how community managers help grow business connections, positive feelings about brands, and customer retention. Continue reading “Run Your Business Like a Community” »
Some small business owners use social media to sell. Others use it to market. What’s really the difference between the two, and what strategies can you use to get more customers?
Social Marketing 101
Social marketing centers around creating and maintaining brand awareness, as well as building up customer loyalty. Your purpose here isn’t to immediately get sales, but rather start those conversations that will help you connect with potential customers. You want to build trust here, so that these buyers will turn to you as the resource for information on your industry and type of product.
The term “thought leader” is used a lot with social marketing. It’s a fantastic strategy, if used correctly. Focus on delivering useful content to your Twitter, Google +, LinkedIn, and Facebook followers, and they’ll come back for more. That content can be your own (from your company blog) or from other resources. In fact, a mix of the two is ideal. Continue reading “Social Selling vs. Social Marketing” »
Firstly I’d like to say I don’t consider myself an expert on blog writing; I will probably miss lots of points that you may know about so hopefully you will share them in the comments section. I can say I’ve been blogging for four years plus I read about 100 blogs a week through my various jobs. I also qualified as a Journalist 10 years ago. However I am mainly writing this from the point of view of being the Managing Editor of Tweak Your Biz and I’m learning every day about the best way to write a blog.
These tips should help you to write copy that will look good. Plus if you write as a guest contributor these suggestions are handy to know to get on the right side of the person editing the blogs, therefore hopefully getting published more often. WordPress is my platform of choice and from what I’ve heard it does rate above all others.
# 1. Title time
First things first: think of a title for your blog post. You’ve probably got an idea what it’s going to be about and can derive the title from that. Use a keyword in the title that you then use in the first paragraph and a few times in the body of the post, eg. “write a blog.” Also a H3 title if possible (see below). Use a few relevant keywords throughout the post too – don’t just stick with one. The Google Keyword tool is really handy for choosing the best keywords. Continue reading “12 Tips to Write a Better Blog Post” »
Until recently, Google+ has been like the new kid arriving mid-term at school, struggling to fit in and get friends. People have called it a ghost town but lately it seems to be really filling up. Indeed with 343 million active users, it is now the second most popular social network. As Vic Gundotra, Google’s senior VP of engineering, observed, “That is a lot of ghosts.”
So with those types of figures it’s proof that you really need to be actively using Google+ as a lot of your potential customers are there. These 8 posts will help get you started on Google+, also how to use it effectively for your business; gaining followers, creating circles and all the apps available too.
Google+ for Business: The Ultimate Guide This brilliant post explains how to set up your Google+ business page and get started. It also describes how to use Google hangouts, Drive and Communities plus interpret Ripples. The Ahain Group. Continue reading “How to Use Google+ for Business” »
You’ve just started your business, and while getting it and your website up and running, you’ve probably heard about content marketing. But what is it all about?
Wikipedia says content marketing is: “an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”
Quite a big umbrella, I’m sure you’ll agree.
As the term Content Marketing does cover such a broad area of content I have collated 10 of the best posts that I have come across to explain what it is and how to do it well. Continue reading “Content Marketing: What’s it all About?” »
These days it seems like every business – from dentists to software companies – has a blog. However, just because everyone has a blog doesn’t mean that everyone is doing it right. Whether you’re just launching a blog for your business, or you’ve been blogging for awhile, it’s easy to be guilty of some of the most common business blogging mistakes.
For full disclosure, I’m not a social media or blogging expert. Far from it. I’m just a small business owner who truly embraces the unique opportunity that social media offers. I’ve been experimenting with our company blog for years and here are some of the lessons I have learned along the way. Continue reading “6 Mistakes You Could be Making with your Company Blog” »
A recent Wall Street Journal article states “There’s No Avoiding Google+.” If you’re starting a business, especially a web-centric or local business, you should pay a bit of attention to Google+, and for some businesses, you should embrace it fully. It has the potential to increase your exposure to customers and improve your search ranking.
First, what is Google+? Simply put, it is a set of tools that is part of Google. Things that are connected to Google+ go right into the search engine and are data for the algorithms Google uses to determine if they should give your business as a result when someone does a search. The data from Google+ can make your shop show up better on Maps, Places, improve your results in Ads and in other Google products as well.
Who’s using Google+? If you want to review a place you’ve found via a Google search result, you need a Google Profile – and hey, you’re using Google+. Are you using an Android phone? You have a Gmail account linked to it, and that has a profile, which is also your personal Google+ profile. Using Gmail? You have a profile – here’s mine, add me to a circle. Your profile is part of the Google+ social network, which has characteristics similar to Facebook and Twitter. On Google Plus, you can follow people by putting them into Circles, which are like groups on Facebook or lists on Twitter. People don’t have to circle you back, but if they don’t you’ll only see their public post. Continue reading “Why Google+ is Important for Small Businesses” »