A recent Wall Street Journal article states “There’s No Avoiding Google+.” If you’re starting a business, especially a web-centric or local business, you should pay a bit of attention to Google+, and for some businesses, you should embrace it fully. It has the potential to increase your exposure to customers and improve your search ranking.
First, what is Google+? Simply put, it is a set of tools that is part of Google. Things that are connected to Google+ go right into the search engine and are data for the algorithms Google uses to determine if they should give your business as a result when someone does a search. The data from Google+ can make your shop show up better on Maps, Places, improve your results in Ads and in other Google products as well.
Who’s using Google+? If you want to review a place you’ve found via a Google search result, you need a Google Profile – and hey, you’re using Google+. Are you using an Android phone? You have a Gmail account linked to it, and that has a profile, which is also your personal Google+ profile. Using Gmail? You have a profile – here’s mine, add me to a circle. Your profile is part of the Google+ social network, which has characteristics similar to Facebook and Twitter. On Google Plus, you can follow people by putting them into Circles, which are like groups on Facebook or lists on Twitter. People don’t have to circle you back, but if they don’t you’ll only see their public post. Continue reading “Why Google+ is Important for Small Businesses” »