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Top Tips from Entrepreneurs Like You

If you’re like me, you’re always seeking nuggets of wisdom that will help you run your business better. I’ll make it easy for you by including some real gems here. These folks are small business owners like you (or like you aspire to be), not corporate bigwigs, so they understand the pains that you experience in starting a business and helping it grow.

1. Do Your Research

Before you even start your business, do your homework, says Tracey Allen, author of Do it Yourself Press Releases: Helping to Promote Your Organization

“…you might think your business idea is great, but who are your competitors, what makes you different and how are large is the market for your product are just a few questions you should research,” says Allen.

Digging into your industry can help you find areas of weakness that your competitors haven’t covered. These could become your competitive advantages.

2. Focus on One Thing at a Time

Casandra Roache, aka Coach Cass, is a Healthy Relationship Expert/ Life Coach. She knows it’s tempting as an entrepreneur to bite off more than you can chew, but she encourages you to focus on one thing at a time instead:

“Entrepreneurs tend have the big vision to want to do everything at one time. Yes, you can have it all, but not all at once.”

If you’re working on your niche, zero in tightly rather than trying to be all things to all kinds of customers.

3. Aim for Constant Tweaks

Alexis Weinerman, President & CEO of On Point Media Group, encourages the ABC methodology: “Always Be Calibrating. You must always be adjusting your business model until it is perfect. Your first draft of your business plan will not be your last.”

Whether it’s your business plan, your product or service offerings or your marketing strategy, don’t be afraid to tweak it again and again.

5. Don’t Wait for a Masterpiece

We’ve all been there: we wait to release a product because it’s not quite perfect. But Corey Leff, Founder & CEO of spendLO, LLC, says if you wait for perfection, you’ll never find it.

“… release your product early and often. In other words, don’t wait until YOU think you’ve completed your masterpiece. The truth is that the consumer doesn’t know your vision for the future. You can always add features later. It is more important to get the product out to the target user. You’ll find they often will be able to provide great feedback for you to use moving forward. If you are striving for perfection in the first release, you likely will never get off the ground.”

5. Don’t Jump in Before You’re Ready

Eager as you are to start a business, if you’re not financially ready and don’t completely have your business plan ready to go, start slow. Andrew Shrage, founder of Money Crashers, suggests starting a business while you’re still working your day job:

“Starting a business is risky and scary when it comes to your finances. For that reason, don’t overlook the possibility of starting a business while working another job. This will take a lot of the pressure off and you can work up your business’s cash flow before finally deciding to quit your job.”

Your best tip for starting a business? Get incorporated or file an LLC to protect your personal assets. CorpNet can help you file your business structure, so get started with us today.

Photo: Daniel*1977 on Flickr

Susan Payton

Susan Payton

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in content marketing, social media management, and press releases. Susan is also the founder of How to Create a Press Release. She blogs about marketing on her blog: The Marketing Eggspert Blog, and also writes on Small Business Trends and BizLaunch. Susan has written several books, including DIY Press Releases, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs. Follow her on Twitter @eggmarketing or on Google+

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Comments

  1. I like how number 5 frames a key hangup for entrepreneurs and start ups – customers are looking for something that solves a problem. Too much effort into a masterpiece effort eliminates the speed of solution delivery – now that does not mean create a poor product intentional or breach, say, FDA approval. But it does mean look exactly at how your solution delivers value and focus there to get a deliverable service or product in the customers’ hands. Great post.

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