The Launch Blog: Expert Advice from the CorpNet Team

The Accountant’s Role in Business Formation

How much do you value your accountant? If you answered “plenty!” then you’re in good company. According to a survey* by Wasp Barcode Technologies, small business owners ranked accountants as the most important professional to their businesses. Not surprisingly, when asked how familiar the business owners are with accounting functions, most answered in the middle range. Most business owners would never attempt to file their business taxes without the help of an expert accountant, so why wouldn’t you turn to your accountant for help with business formation, too? Most business owners hire an accountant for taxes and accounts [...]

How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success. When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a professional looking website with engaging [...]

2018-04-12T06:16:11+00:00 May 17th, 2018|Categories: Growth and Expansion|Tags: , |

How to Apply for a Trademark Application

Every now and then a trademark application case hits the headlines that makes you cringe at its arrogance (Apple’s fight to stop any sort of apple symbol being used in a logo) or just makes you laugh (Taylor Swift attempting to trademark the phrase “this sick beat”). And then there’s the outright scary—Facebook wanting to stop any business name from using the word “face.” These are extreme examples, but because brand recognition plays such a vital role in today’s business world, companies have become very aggressive when it comes to protecting their names and identities. So, what are [...]

2018-05-10T05:49:32+00:00 May 15th, 2018|Categories: Ongoing Management and Protection|Tags: |

What is a Certificate of Incorporation?

When forming a corporation, business owners need to file for a “certificate of incorporation” (sometimes referred to as “articles of incorporation”) to register their company with the state. What is a certificate of incorporation exactly? It is a legal document serving as a formal record of a company’s formation. Who Needs to Submit a Certificate of Incorporation? Entrepreneurs who want to operate their company as a corporation—a legal entity that is separate from and that provides personal liability protection for its owners—must file a certificate of incorporation form. They must have their certificate of incorporation approved by the [...]

2018-05-09T06:39:37+00:00 May 10th, 2018|Categories: Startup and Launch|

Freelancer Branding for Nonmarketers

Being a freelancer is a dream job for many but it is also one of the scariest business decisions you can make. Although being your own boss and escaping the cubicle sounds like the greatest thing in the world, the anxiety that comes with it does not. Wondering whether or not you’ll have enough clients to make ends meet and figuring out finances for freelancers in general usually balances out the euphoria. However, successful freelancers didn’t get to where they are by sheer luck. Hard work and an amazing portfolio were key, but they also have something that [...]

2018-05-03T13:19:07+00:00 May 9th, 2018|Categories: Growth and Expansion|

Hit Hard With 2017 Taxes? It’s Time To Change Your Legal Structure for 2018

It seems like you just got your business taxes handled for 2017, and now you must start worrying about 2018 taxes. That’s because the tax reforms signed into law last December under the Tax Cuts and Jobs Act will most definitely affect your business taxes—and possibly your company’s legal structure as well. And you might be wondering how to avoid a hit like that in the future.  Maybe it’s time to change your business legal structure. If you’re self-employed and operating as a sole proprietor, I suggest exploring if a change in legal structure might provide some tax relief [...]

2018-05-09T06:15:45+00:00 May 9th, 2018|Categories: Ongoing Management and Protection|Tags: , , , |

CPA Burnout is Real: Take These 5 Steps to Push Through

Are you distancing yourself from relationships, feeling a loss of personal accomplishment or just overall suffering from emotional exhaustion? You could be on the dangerous road to CPA burnout. Whether your accounting firm is just starting out or growing by leaps and bounds, running your own business can be extremely stressful. You may never have imagined that your entrepreneurial dream could turn into an entrepreneurial nightmare, but CPA burnout is real. Running your own CPA business means being all things to all aspects of your business. Not only are you the boss (the buck does stop with you), [...]

2018-05-03T05:03:12+00:00 May 8th, 2018|Categories: Ongoing Management and Protection|

Do You Really Need a Marketing Strategy if You Plan to Sell Your Business?

Getting a business up and running is a huge challenge. Between managing resources and investments, hiring staff, attending to creditors and developing new sales funnels, it’s a tremendous challenge to try and balance everything. A common strategy to try and make things easier is to simply avoid certain aspects of the business. Maybe you can outsource some of the work to an outside firm, or perhaps you can just completely skip over doing something. This becomes especially true when your plan is to sell your business. It’s become common practice these days for people to invest in businesses, [...]

2018-04-12T06:20:34+00:00 May 3rd, 2018|Categories: Maturity and Exit|

How to Foster a Culture of Communication and Trust Within the Startup Environment

Much has been said about how it takes equal parts hard work and dumb luck to turn a good idea into a viable business. However, when it comes to startups, there’s no set or specific recipe for success — there’s no “secret sauce” that you can pour into a business incubator and end up with a fully-functional startup, especially considering how even the most well-thought-out startups can crash and burn for seeming any reason. By the same token, however, there are some things that are universal when it comes to successful startups. For any organization to flourish, a [...]

2018-04-24T14:21:28+00:00 May 2nd, 2018|Categories: Startup and Launch|

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company. One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is Facebook Live videos. These live videos can be used to promote [...]

2018-04-30T07:32:02+00:00 May 1st, 2018|Categories: Growth and Expansion|Tags: |

How to Start a Home-Based Business

If you’re thinking of starting a home-based business, you’re probably wondering, “Where do I begin?” It's a question many entrepreneurs who plan on having an office outside of the home ask, too. When you launch a business from home, you don't have to worry about things like looking for affordable office space, finding a place to park, etc., but you do have to pay attention to many of the other startup tasks that all businesses do. An at-home company still needs to follow certain steps and rules to operate legally and successfully. Let's explore the following steps: Set [...]

2018-04-25T05:19:05+00:00 April 26th, 2018|Categories: Startup and Launch|

7 Expenses You Can Save On by Working from Home

In the past, it seemed pivotal that an entrepreneur have a brick and mortar or office location for their business. If they were unable to afford or secure one, many people would abandon their business dreams altogether. Luckily, this has changed, as more and more entrepreneurs are opening or moving their businesses to their home. In fact, there are as many as 38 million home businesses across the U.S.! Although there are many perks of running a home business, such as having a flexible schedule and improved work/life balance, one of the most notable is that you can [...]

2018-04-19T09:42:47+00:00 April 25th, 2018|Categories: Ongoing Management and Protection|

Five Ways to Optimize Your Accounting Firm Operations

If you’re like most entrepreneurs, you frequently get the urge to change the way you do things and replace them with new systems and fresh ideas. After all, spring is the time for new beginnings, and your accounting firm operations could probably use a bit of a refresh. As you well know, your operations are the crucial activities of your business, from sales and accounting to marketing and customer service. It’s important for all parts of your operations to balance and support each other. Keep reading to learn how to optimize your accounting firm operations and boost your [...]

2018-04-19T08:48:41+00:00 April 24th, 2018|Categories: Ongoing Management and Protection|

The Top 10 Mistakes Freelancers Make

Freelancing. It’s hard work! I see mixed responses on the faces of people when I tell them that I earn money as a freelance writer. Most people appear impressed and assume that I jet around the world from assignment to assignment. But the truth is, it’s a real job that takes a lot of effort. From marketing my own services to delivering content to clients, I own the process from start to finish. It’s a big responsibility. I often have new freelancers ask me how I’ve made a living in this crazy industry. It really is a lot [...]

2018-04-12T06:20:12+00:00 April 19th, 2018|Categories: Ongoing Management and Protection|Tags: |

What Is a 501c3 and When Do You Need One?

Have you always dreamed of starting a nonprofit organization so you can give back to your community? Maybe you have a charity that’s close to your heart, such as research for autism or helping the homeless, and you’ve always wanted to have the same kind of impact through your own nonprofit. Whatever your vision, making your nonprofit organization a success starts the same way as any other business—by staying in compliance with government regulations. Your nonprofit organization is accountable to state and federal agencies, including the IRS, which is where 501(c)(3) (also referred to as a 501c3) status [...]

2018-04-17T07:19:56+00:00 April 17th, 2018|Categories: Startup and Launch|Tags: |

Business Name Restrictions: What to Know Before Registering Your Business

One of the most exciting initial tasks to tackle when starting a business is brainstorming names for your company. It’s also one of the most critical to-dos; your company’s name will be the foundation of your brand, so you need to consider it carefully. As you embark upon the process of deciding what you will call your company, there are some business name restrictions you should be aware of. Every state has its own set of rules regarding what is and is not allowed in business names. Most states will not allow a business to: Include business entity [...]

2018-04-11T07:08:28+00:00 April 12th, 2018|Categories: Startup and Launch|

Simple Business Tips That Can Lead to Startup Success

When your business is still in infancy, it is difficult to make major moves that can take your company to the next level. After all, big moves often require resources that you just do not have at the moment. However, this does not mean you can just stand pat and do nothing to improve your business. Sometimes, little things can have the biggest impact. In fact, here are 5 simple business tips that can lead to more success for your startup. 1. Turn to the Cloud for Technology One of the fastest ways to increase efficiency and productivity [...]

2018-03-21T16:41:04+00:00 April 12th, 2018|Categories: Startup and Launch|

Guide to Setting Up a Remote Office

Picture this: you’ve started your own business, and it’s going well. You’re gaining more clients and customers and it’s looking like you might be ready to hire an employee. But…you’ve been working out of your cramped home office and have no place for another desk. You need that employee faster than you’d be able to find and set up a new office space. The solution? A remote employee. Workplace technologies are rapidly eliminating the barriers geography typically presents, making it easier than ever to have a cohesive office without actually sharing a physical space. And as employees, particularly [...]

2018-04-09T06:57:22+00:00 April 11th, 2018|Categories: Growth and Expansion|Tags: |

The CPA’s Guide to Using Accounting Automation

What does accounting automation mean to your accounting business? From one perspective, you might mourn the loss of business related to simple accounting that your clients can now handle on their own thanks to automation. No longer are most business clients in need of basic services such as data entry, basic bookkeeping or preparing simple tax returns. Here are just a few of the lower value accounting services that accounting automation now enables clients to handle on their own: Maintaining a database of customers and vendors Tracking customers’ accounts Maintaining a database of items in inventory Creating sales [...]

2018-04-20T11:21:48+00:00 April 10th, 2018|Categories: Growth and Expansion|

Pre-Employment Screening Helps You Get to Know Your Candidate

An application is the first step to getting to know a candidate. The next step is when you are able to have an in-person interview with the candidate and see what they’re like in person. Interviews are usually an opportunity to get a deeper look at the candidate- analyze their mannerisms, learn about their personality and ask them questions that weren’t on the application. While you may feel that you know a candidate after an interview, do you really? Or do you just know what they told you? While your default reaction may be to just take a [...]

2018-03-07T07:59:29+00:00 April 5th, 2018|Categories: Ongoing Management and Protection|Tags: |