The Launch Blog: Expert Advice from the CorpNet Team

Automate Your Sales: 5 Chatbots With the Best ROI for Small Businesses

The growth of artificial intelligence is not rendering the customer service industry obsolete—not right now anyway—but this modern technology is changing how businesses engage and interact with their customer base. Major corporations like Marriott, Sephora, Amazon, Google, Netflix, and Facebook have launched AI interface platforms to automate their client communication, and now small businesses are recognizing the benefits of this trend as well. When it comes to an organization’s customer relationship management strategy, the use of AI chatbots has specifically become a game-changer. From answering customer questions and troubleshooting their concerns, to producing new business leads and marketing [...]

2018-05-30T08:20:30+00:00 June 21st, 2018|Categories: Growth and Expansion|Tags: , |

The Top 10 Guest Blogging Mistakes

Guest blogging is a tried-and-true strategy to help build backlinks and drive traffic to your website. It seems like everyone is trying to guest blog. And, if you haven’t noticed, it’s getting increasingly difficult to find a host for your guest blog. The reason for this is that website owners and bloggers are becoming overwhelmed with poorly-written requests. You’ll find greater success in placing your posts by avoiding these guest blogging mistakes. Mistake One: Not Researching the Host’s Website The old saying goes that you need to crawl before you can walk. The same idea holds true for [...]

2018-05-30T07:24:03+00:00 June 19th, 2018|Categories: Growth and Expansion|Tags: |

Your e-Commerce Brand is Yearning for Influencer Marketing

The race of social media marketing is on and the competition is running rampant. Facebook takes the center stage with almost 2B accounts, while YouTube contends as the runner-up, having amassed a total of 1.5B accounts. Apparently, recent statistics reveal that Instagram has more than 800 million accounts under its belt, which makes it the third most recognized social media platform across the Internet. Influential marketing is also a buzzword trending on the horizon. It has engulfed a better part of the society in its folds. Who would’ve thought that social media can be such a powerful platform, [...]

2018-04-19T09:24:44+00:00 June 14th, 2018|Categories: Growth and Expansion|Tags: , |

10 Ways to Take Care of Your Kids and Your Business This Summer

School’s out! Chances are your kids are celebrating right now because weeks of summer vacation beckon. But, if you’re starting a business or running a business, and you have school-aged children, you’re likely feeling a little conflicted. Entrepreneurs like you and me struggle a bit in the summer—trying to balance our desire to be great business owners—and great parents. While I love (and truthfully look forward to) having my kids at home during the summer months, I confess it’s getting increasingly harder to keep them occupied while I’m hard at work. I know this is a struggle we all face—how [...]

2018-06-13T06:30:35+00:00 June 13th, 2018|Categories: Ongoing Management and Protection|

Fictitious Name Registration: Know What It Is and Why You Need One

Why You Might Need to Process a Fictitious Name Registration As a small business owner, it’s important to able to pivot quickly if the marketplace isn’t buying what you sell. That was a lesson I learned immediately after I started my business in 2008. Initially, our business planned to connect small and midsized business owners with companies that wanted to market to them. But did I mention it was 2008? As the economy crashed, big companies cut their budgets and the costly services we’d planned to sell were a no go. We had to start over, including using fictitious [...]

2018-06-12T07:51:17+00:00 June 12th, 2018|Categories: Ongoing Management and Protection|Tags: , |

What an LLC Statement of Information Is and Why You Need One

What is an LLC Statement of Information? No matter which state your Limited Liability Company is located in, you will need to file documentation with the Secretary of State to establish your company and keep it legally compliant. A Statement of Information is one of the standard reporting requirements that many LLCs across the United States must adhere to. A state may require a Statement of Information as an "Initial Report," due shortly after registering a business. Moreover, many states mandate LLCs to submit a Statement of Information (also sometimes called an "Annual Report") each year, every other [...]

2018-06-05T11:55:00+00:00 June 7th, 2018|Categories: Ongoing Management and Protection|Tags: |

Accounting Franchises: Are They Really Worth the Money?

Traditionally, when you think about starting an accounting business, you envision building the business from scratch and all that entails—doing market research, financing your startup, differentiating your business in the marketplace, etc. But there’s another option you may not have considered: buying a proven concept of accounting franchises. There are a number of accounting franchises available, some of which you may have heard of and some you likely haven’t. The decision to start an accounting business on your own or with the support of a franchise system depends on what kind of operation and lifestyle you want to [...]

2018-06-05T06:16:03+00:00 June 5th, 2018|Categories: Seed and Development|Tags: , |

Protecting Your Business from Personal Injury Claims

Whether you are running a two-man grocery shop or a fifty strong supermarket, small businesses can readily become a victim of personal injury claims. Very few personal injury claims are legitimate. Most are born out of greed. As a result, workers or customers may sue a business for millions, even if the case is trivial. Unfortunately, a personal injury claim not only makes your business suffer financially but also ruins your reputation resulting in long-term consequences. Though a personal injury claim can threaten your business, there are ways to prevent it from happening. However, sometimes when preventive measures [...]

2018-04-19T09:04:02+00:00 May 31st, 2018|Categories: Ongoing Management and Protection|

LLC vs. PLLC: Which Structure is Right for Your Business?

Choosing the appropriate form of business for your company is complicated—and if you are an attorney, physician, accountant, architect or other licensed professional, there are some extra factors to consider. As a professional, you may want to opt for the liability protection and flexibility that a limited liability company (LLC) offers, as opposed to forming a corporation or partnership. But in many states, professionals whose jobs require licensing by the state aren’t legally allowed to form an LLC. Instead, they must form a professional limited liability company (PLLC). In this article, we’ll look at the difference between an [...]

2018-05-29T06:37:28+00:00 May 29th, 2018|Categories: Startup and Launch|Tags: , |

How to Apply for an EIN Number

One of the essential steps new business owners must take when launching their companies is to apply for an EIN Number. An Employee Identification Number (also known as a "Federal Tax ID Number" or "Tax ID Number") is a nine-digit number assigned to a business for filing taxes, submitting reports to the state, applying for business licenses and permits, and completing other documentation. Similar to how a social security number serves as identification for an individual, an EIN serves to identify a business. The IRS issues EINs at no charge. EIN Number Eligibility Requirements The IRS accepts EIN [...]

2018-05-22T13:48:19+00:00 May 24th, 2018|Categories: Startup and Launch|Tags: , , |

The Accountant’s Role in Business Formation

How much do you value your accountant? If you answered “plenty!” then you’re in good company. According to a survey* by Wasp Barcode Technologies, small business owners ranked accountants as the most important professional to their businesses. Not surprisingly, when asked how familiar the business owners are with accounting functions, most answered in the middle range. Most business owners would never attempt to file their business taxes without the help of an expert accountant, so why wouldn’t you turn to your accountant for help with business formation, too? Most business owners hire an accountant for taxes and accounts [...]

How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success. When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a professional looking website with engaging [...]

2018-04-12T06:16:11+00:00 May 17th, 2018|Categories: Growth and Expansion|Tags: , |

How to Apply for a Trademark Application

Every now and then a trademark application case hits the headlines that makes you cringe at its arrogance (Apple’s fight to stop any sort of apple symbol being used in a logo) or just makes you laugh (Taylor Swift attempting to trademark the phrase “this sick beat”). And then there’s the outright scary—Facebook wanting to stop any business name from using the word “face.” These are extreme examples, but because brand recognition plays such a vital role in today’s business world, companies have become very aggressive when it comes to protecting their names and identities. So, what are [...]

2018-05-10T05:49:32+00:00 May 15th, 2018|Categories: Ongoing Management and Protection|Tags: |

What is a Certificate of Incorporation?

When forming a corporation, business owners need to file for a “certificate of incorporation” (sometimes referred to as “articles of incorporation”) to register their company with the state. What is a certificate of incorporation exactly? It is a legal document serving as a formal record of a company’s formation. Who Needs to Submit a Certificate of Incorporation? Entrepreneurs who want to operate their company as a corporation—a legal entity that is separate from and that provides personal liability protection for its owners—must file a certificate of incorporation form. They must have their certificate of incorporation approved by the [...]

2018-05-09T06:39:37+00:00 May 10th, 2018|Categories: Startup and Launch|

Freelancer Branding for Nonmarketers

Being a freelancer is a dream job for many but it is also one of the scariest business decisions you can make. Although being your own boss and escaping the cubicle sounds like the greatest thing in the world, the anxiety that comes with it does not. Wondering whether or not you’ll have enough clients to make ends meet and figuring out finances for freelancers in general usually balances out the euphoria. However, successful freelancers didn’t get to where they are by sheer luck. Hard work and an amazing portfolio were key, but they also have something that [...]

2018-05-03T13:19:07+00:00 May 9th, 2018|Categories: Growth and Expansion|

Hit Hard With 2017 Taxes? It’s Time To Change Your Legal Structure for 2018

It seems like you just got your business taxes handled for 2017, and now you must start worrying about 2018 taxes. That’s because the tax reforms signed into law last December under the Tax Cuts and Jobs Act will most definitely affect your business taxes—and possibly your company’s legal structure as well. And you might be wondering how to avoid a hit like that in the future.  Maybe it’s time to change your business legal structure. If you’re self-employed and operating as a sole proprietor, I suggest exploring if a change in legal structure might provide some tax relief [...]

2018-05-09T06:15:45+00:00 May 9th, 2018|Categories: Ongoing Management and Protection|Tags: , , , |

CPA Burnout is Real: Take These 5 Steps to Push Through

Are you distancing yourself from relationships, feeling a loss of personal accomplishment or just overall suffering from emotional exhaustion? You could be on the dangerous road to CPA burnout. Whether your accounting firm is just starting out or growing by leaps and bounds, running your own business can be extremely stressful. You may never have imagined that your entrepreneurial dream could turn into an entrepreneurial nightmare, but CPA burnout is real. Running your own CPA business means being all things to all aspects of your business. Not only are you the boss (the buck does stop with you), [...]

2018-05-03T05:03:12+00:00 May 8th, 2018|Categories: Ongoing Management and Protection|

Do You Really Need a Marketing Strategy if You Plan to Sell Your Business?

Getting a business up and running is a huge challenge. Between managing resources and investments, hiring staff, attending to creditors and developing new sales funnels, it’s a tremendous challenge to try and balance everything. A common strategy to try and make things easier is to simply avoid certain aspects of the business. Maybe you can outsource some of the work to an outside firm, or perhaps you can just completely skip over doing something. This becomes especially true when your plan is to sell your business. It’s become common practice these days for people to invest in businesses, [...]

2018-04-12T06:20:34+00:00 May 3rd, 2018|Categories: Maturity and Exit|

How to Foster a Culture of Communication and Trust Within the Startup Environment

Much has been said about how it takes equal parts hard work and dumb luck to turn a good idea into a viable business. However, when it comes to startups, there’s no set or specific recipe for success — there’s no “secret sauce” that you can pour into a business incubator and end up with a fully-functional startup, especially considering how even the most well-thought-out startups can crash and burn for seeming any reason. By the same token, however, there are some things that are universal when it comes to successful startups. For any organization to flourish, a [...]

2018-04-24T14:21:28+00:00 May 2nd, 2018|Categories: Startup and Launch|

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company. One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is Facebook Live videos. These live videos can be used to promote [...]

2018-04-30T07:32:02+00:00 May 1st, 2018|Categories: Growth and Expansion|Tags: |