I’m a big fan of technology that makes my work running CorpNet with my wife, Nellie, easier. Whenever there’s a new tool or app, I jump on it to see if I can incorporate it in my workflow. Some I’ve adopted, while others, not so much.
Here are 4 tech trends I think will make my (and your) work a lot easier in the not-too-distant future.
1. Data and Analytics
We’re currently experiencing a surge in focus on data and analytics, and for good reason: by 2020, we will have created about 40 zettabytes of data. Now, I may not know how big a zettabyte is, but suffice it to say: pretty damn big. All of this data is useless if we don’t know how to leverage it.
I’m really digging tools like Doppiometrics that aggregate all the analytics and reports you care about into one place. And that’s important too: knowing what analytics to care about. For me, some of the biggest ones are:
- How much web traffic we have
- Where that traffic is coming from
- How many email subscribers they have
- How many of them are clicking and buying
- Our conversion rate on our ads
2. Mobile Websites (and Google’s Response)
Yea, yea, being optimized for mobile screens isn’t exactly news, but if you missed it, Google recently decreed that sites that weren’t mobile-friendly would slide down mobile search results. So if you haven’t taken the time to make sure your site is responsive to all screen sizes, talk to your web designer asap (or get one).
Google also announced that it would add “buy” buttons to mobile searches, so that has the potential to help you really boost sales to mobile browsers.
3. Cloud Computing
Remember when your computer’s hard drive used to get filled up and you’d have to go in and delete old files to make room? Not an issue anymore. Now you can store your documents on Google Drive or Dropbox. The nice part is: your entire team can access those files, and you don’t have to email them as an attachment anymore.
It also means that you don’t need a CD-ROM to install software. Just log onto the website for MailChimp. Insightly. Basecamp. Your team can log in too, and you’ll pay less for the privilege than you would old school software that had to be installed.
4. Mobile Apps
A lot of the tools I use have really intuitive mobile apps, making it easy for me to access my accounts from my phone or tablet. I can track my time on Freshbooks, stay organized with Trello, or see if Nellie’s available for lunch through Google Calendar.