A decade ago, when the Internet was still relatively young and people were still playing with the bubble wrap, getting a professional looking website was a challenge. You had to have some technical skill and knowledge of coding. Failing that, you needed a big budget and conversations with website developers. Today, the landscape has shifted considerably. You have so many options you might begin to feel like a kid at the ice cream shop.
Do I need a website or can I get by with just a social media page? This is a question you may have asked yourself, especially if you’re just starting out in a new business. In one sense, both a social media page and a website serve a similar purpose. Both provide the chance for you and the customer to connect with one another. Used the right way, both can be excellent promotional tools for your business.
While you should show your customers how much you appreciate them year ‘round, the holidays provide even more opportunity to make them smile. These 10 tactics will show your clients how much they mean to you and your business. 1. Send a Heartfelt Card Whether you customize corporate holiday cards with your logo or just buy a pack at the store, it’s the message inside that counts. Write a note to show each client that you’re thinking of them, and thank them for their continued support.
There has been a great deal of focus on creating work/life balance for entrepreneurs — more so for female entrepreneurs — over the past several years. The quest for this Holy Grail often leaves its seekers unsatisfied. The truth is, you’ll never permanently achieve this balance. Trying to do so may cause even more stress than the actual imbalance you’ve been experiencing. Here’s why you should set aside your search for perfection and settle for “good enough.”
Ah, technology. It’s changed the way we do business...mostly for the better. But most of us who rely on our mobile devices can be victims of them from time to time. Recently, Small Business Trends paired up with Verizon to conduct a study on how business owners use technology. What we found was pretty interesting.
What would you do if you had access to 100 of the most influential people in the small business world in one room? That’s exactly what will be happening when the 2014 Small Business Influencer Awards honors its Top 100 Champions at the annual Gala event on October 22, 2014 in New York City.
For most business owners, traveling can really throw us off our routines. We may try to work while we’re out, but we still end up back in the office with a pile of emails to sort through, and plenty of things that slipped through the cracks.
If blogging is part of your marketing strategy (and it should be), you probably run dry from time to time when it comes to finding topics to write about. Here are 10 ideas to jump start your brainstorming.
Perhaps you’re eager to take your business to the next level, but feel like there are obstacles preventing you from growing your business. If you’re not aware of what they are, it can be difficult to remove them.
As a small business owner, you can likely list multiple people who have helped you get where you are. That might be a mentor, a company that provides great small business software, an outstanding small biz journalist, or an app that helps you get more done.