Anita Campbell

Anita Campbell

About Anita Campbell

Anita Campbell serves as CEO and Publisher of Small Business Trends LLC, an award-winning online publication and the premier source of information, breaking news and advice covering issues of key importance to small businesses. Small Business Trends reaches over 2,000,000 small business owners and entrepreneurs monthly. It is one of the most highly-trafficked independent destinations on the Web exclusively focused on small businesses. Anita’s expertise is quoted in places such as the New York Times, Fortune and USA Today, as well as publications from companies such as IBM, American Express and Merrill Lynch. Anita has served on numerous Boards, including the Board of NEOSA (the technology network of COSE, Council of Smaller Enterprises); the Center for eBusiness and Information Technology at the University of Akron College of Business; and NorTech.  She has a B.A. degree from Duquesne University and a J.D. degree from the University of Akron School of Law.  She completed an executive education program at the University of Michigan Business School.

Do I Need a Startup Advisor?

A startup advisor can be invaluable to help you navigate through startup pitfalls, structure your company, find funding or scale up your business for profitable growth. I recommend a startup advisor -- provided you can devote the time to make the most out of your advisor’s expertise, talents, and connections.   If you just go through the motions without leveraging what your startup advisor has to offer, then it will be a waste of time. But if you are committed to accepting advice and mentoring, and you pick the right startup advisor, you can accelerate your business’s success. [...]

2018-01-22T12:02:27-07:00 January 5th, 2018|Categories: Growth and Expansion|

Finance Your Business With These Low Stress Options

Today’s business owners have more options for business financing than ever before.  But some methods to finance your business may cause you to toss and turn at night more than others. Of course, stress can be subjective. One person’s definition of stress may be different from another’s.  But this list can help you sort through the different ways to finance your business that are less likely to cause you stress -- or at least allow you to choose what YOU consider to be low stress. Here are some lower-stress financing options for your small business. Low-Stress Ways to [...]

2018-02-19T06:49:10-07:00 December 15th, 2017|Categories: Startup and Launch|

Ten Startup Podcasts for Today’s Modern Entrepreneur

It’s no surprise why today’s modern entrepreneurs like to listen to startup podcasts. Podcasts are portable -- a great way to get information when you can’t read but can listen.  Often podcasts contain golden tidbits that you might not pick up in a written piece. Many startup podcasts include interviews with experienced business experts who can offer invaluable insights to help you grow your business in ways you never considered before. And best of all, they are usually free.   Here are 10 startup podcasts to put on your listening list, along with a description of why each [...]

2017-10-12T14:29:11-07:00 November 17th, 2017|Categories: Growth and Expansion|

Zero To Website Hero – The Most Important Skills Needed For Your First Website

A decade ago, when the Internet was still relatively young and people were still playing with the bubble wrap, getting a professional looking website was a challenge. You had to have some technical skill and knowledge of coding. Failing that, you needed a big budget and conversations with website developers. Today, the landscape has shifted considerably. You have so many options you might begin to feel like a kid at the ice cream shop.

2018-02-23T07:49:36-07:00 February 17th, 2015|Categories: Growth and Expansion|Tags: |

When a Social Media Page Can (and Cannot) Replace a Website

Do I need a website or can I get by with just a social media page? This is a question you may have asked yourself, especially if you’re just starting out in a new business. In one sense, both a social media page and a website serve a similar purpose. Both provide the chance for you and the customer to connect with one another. Used the right way, both can be excellent promotional tools for your business.

2018-02-23T10:12:26-07:00 January 28th, 2015|Categories: Growth and Expansion|Tags: |

10 Ways to Make Your Customers Smile This Holiday Season

While you should show your customers how much you appreciate them year ‘round, the holidays provide even more opportunity to make them smile. These 10 tactics will show your clients how much they mean to you and your business. 1. Send a Heartfelt Card Whether you customize corporate holiday cards with your logo or just buy a pack at the store, it’s the message inside that counts. Write a note to show each client that you’re thinking of them, and thank them for their continued support.

2018-02-21T10:05:30-07:00 November 26th, 2014|Categories: Growth and Expansion|

Why You Should Stop Seeking the Perfect Work/Life Balance

There has been a great deal of focus on creating work/life balance for entrepreneurs — more so for female entrepreneurs — over the past several years. The quest for this Holy Grail often leaves its seekers unsatisfied. The truth is, you’ll never permanently achieve this balance. Trying to do so may cause even more stress than the actual imbalance you’ve been experiencing. Here’s why you should set aside your search for perfection and settle for “good enough.”

2017-11-15T14:30:09-07:00 November 21st, 2014|Categories: Women In Business|

How to Become Big on Twitter

There are Twitter users, and then there are influencers. You know the ones: maybe they’ve got thousands of followers, and everyone turns to them to get advice on a particular subject. Or maybe they carry on engaging, far-reaching conversations. Or maybe they always have something interesting to share, and their content spreads. People hear them, and they have a presence.

2018-02-22T06:19:10-07:00 July 23rd, 2014|Categories: Growth and Expansion|Tags: |

Should You Hire Interns, Freelancers, or Employees for Your Small Business?

When you get to a point in your business where you need help, you’ll probably come up against the question: what type of help should I hire? Factors like how much help you need, your budget, and the area of specialty you need assistance with will all factor into your decision.

2017-12-20T10:18:08-07:00 July 9th, 2014|Categories: Ongoing Management and Protection|Tags: , |

How Many Customers are You NOT Attracting?

You pride yourself on being on top of tracking web traffic on your site. You know where people are coming from and what they’re doing once they land on your site. But...what do you not know about the people you’re failing to capture? verizon Do you know where your marketing efforts fall short, or which channels could potentially bring you tons more business that you’re currently ignoring?

2018-02-23T09:19:24-07:00 June 25th, 2014|Categories: Growth and Expansion|

New Insights Into 5 Tried and True Online Strategies for Finding New Clients

When it comes to finding new customers, you’ve done it all: set up social media accounts, advertised it, handed out business cards, schmoozed at local events, started a blog ...what could possibly be left? Those are all a good start, but sometimes you have to dig below the surface of online strategies to bring more customers to your door.

2018-02-23T07:31:28-07:00 May 21st, 2014|Categories: Growth and Expansion|

3 Trends Small Business Owners Might Consider Skipping

With so many trends in technology and marketing, it’s hard to know what to latch onto and what to leave behind. Here are a few you should seriously consider before diving into.

2018-02-22T05:50:46-07:00 May 7th, 2014|Categories: Ongoing Management and Protection|Tags: |

What are Key Marketing Performance Indicators You Should Pay Attention to?

Not every business owner is analytical in nature. When it comes to running and marketing our businesses, you may not automatically know what to measure, or sometimes even how to measure it. One area where measuring and analytics are essential is in your marketing. How can you know if a strategy is working if you don’t compare before-and-after scenarios? Here are the key performance indicators (KPI) you should start with to better assess your marketing results.

2017-12-20T08:40:17-07:00 April 22nd, 2014|Categories: Growth and Expansion|

5 Strategies to Streamline Your Business — Cheaply

Making your business more efficient doesn’t have to be an expensive endeavor. In fact, there’s much you can do without spending an arm and a leg. These ideas can help you realize more profits and be more productive in your small business. 1. Increase the Money You Make From Existing Customers It takes time and money to acquire brand new customers. In fact, one key metric you should be tracking in your business is your customer acquisition cost. Typically it’s fairly expensive, so you want to keep that cost down. It’s a much more efficient use of resources to find ways to make your existing customers so thrilled with you, that they will want to spend more with you.

2017-12-27T14:13:04-07:00 April 15th, 2014|Categories: Ongoing Management and Protection|