Anita Campbell

/Anita Campbell
Anita Campbell

About Anita Campbell

Widely considered a “small business expert,” Anita Campbell serves as CEO of Small Business Trends LLC and Anita Campbell Associates Ltd, a woman-owned consulting firm helping companies and organizations reach the small business market. As Publisher of several online media properties and syndicated content, Anita reaches over 1,000,000 small business owners and entrepreneurs annually. She is the founder and Editor-in-Chief of Small Business Trends, an award-winning online publication. She hosts Small Business Trends Radio, where she interviews other small business experts. She also publishes Selling to Small Businesses. Anita was a contributing expert source to the Intuit Future of Small Business Report. She is a part-time instructor at the University of Akron. Anita’s expertise is often sought by the media. She is quoted in places such as the New York Times, Fortune and USA Today, all the way to publications of companies such as IBM, American Express and Merrill Lynch.

Zero To Website Hero – The Most Important Skills Needed For Your First Website

A decade ago, when the Internet was still relatively young and people were still playing with the bubble wrap, getting a professional looking website was a challenge. You had to have some technical skill and knowledge of coding. Failing that, you needed a big budget and conversations with website developers. Today, the landscape has shifted considerably. You have so many options you might begin to feel like a kid at the ice cream shop.

By | February 17th, 2015|Growth and Expansion|0 Comments

When a Social Media Page Can (and Cannot) Take The Place Of a Website

Do I need a website or can I get by with just a social media page? This is a question you may have asked yourself, especially if you’re just starting out in a new business. In one sense, both a social media page and a website serve a similar purpose. Both provide the chance for you and the customer to connect with one another. Used the right way, both can be excellent promotional tools for your business.

By | January 28th, 2015|Growth and Expansion|0 Comments

10 Ways to Make Your Customers Smile This Holiday Season

While you should show your customers how much you appreciate them year ‘round, the holidays provide even more opportunity to make them smile. These 10 tactics will show your clients how much they mean to you and your business. 1. Send a Heartfelt Card Whether you customize corporate holiday cards with your logo or just buy a pack at the store, it’s the message inside that counts. Write a note to show each client that you’re thinking of them, and thank them for their continued support.

By | November 26th, 2014|Growth and Expansion|0 Comments

Why You Should Stop Seeking the Perfect Work/Life Balance

There has been a great deal of focus on creating work/life balance for entrepreneurs — more so for female entrepreneurs — over the past several years. The quest for this Holy Grail often leaves its seekers unsatisfied. The truth is, you’ll never permanently achieve this balance. Trying to do so may cause even more stress than the actual imbalance you’ve been experiencing. Here’s why you should set aside your search for perfection and settle for “good enough.”

By | November 21st, 2014|Women In Business|0 Comments

How Technology Helps (and Hinders) Small Business Owners

Ah, technology. It’s changed the way we do business...mostly for the better. But most of us who rely on our mobile devices can be victims of them from time to time. Recently, Small Business Trends paired up with Verizon to conduct a study on how business owners use technology. What we found was pretty interesting.

By | October 22nd, 2014|Ongoing Management and Protection|Comments Off on How Technology Helps (and Hinders) Small Business Owners

100 of the Most Influential Small Business Champions in One Room

What would you do if you had access to 100 of the most influential people in the small business world in one room? That’s exactly what will be happening when the 2014 Small Business Influencer Awards honors its Top 100 Champions at the annual Gala event on October 22, 2014 in New York City.

By | October 8th, 2014|Events & Announcements|Comments Off on 100 of the Most Influential Small Business Champions in One Room

Who Influences YOU as a Small Business Owner?

As a small business owner, you can likely list multiple people who have helped you get where you are. That might be a mentor, a company that provides great small business software, an outstanding small biz journalist, or an app that helps you get more done.

By | August 6th, 2014|Events & Announcements|Comments Off on Who Influences YOU as a Small Business Owner?