Anita Campbell

Anita Campbell

About Anita Campbell

Anita Campbell serves as CEO and Publisher of Small Business Trends LLC, an award-winning online publication and the premier source of information, breaking news and advice covering issues of key importance to small businesses. Small Business Trends reaches over 2,000,000 small business owners and entrepreneurs monthly. It is one of the most highly-trafficked independent destinations on the Web exclusively focused on small businesses. Anita’s expertise is quoted in places such as the New York Times, Fortune and USA Today, as well as publications from companies such as IBM, American Express and Merrill Lynch. Anita has served on numerous Boards, including the Board of NEOSA (the technology network of COSE, Council of Smaller Enterprises); the Center for eBusiness and Information Technology at the University of Akron College of Business; and NorTech.  She has a B.A. degree from Duquesne University and a J.D. degree from the University of Akron School of Law.  She completed an executive education program at the University of Michigan Business School.

The Possible Pitfalls of Partnerships

Once you decide to take on a partner for your small business or startup, you enter precarious territory. There’s much more opportunity for things to fall apart when you’re sharing ownership of your company with one or more individuals. Before you commit to taking on partners, consider what can go wrong and create a contingency plan.

2018-02-23T09:49:34-07:00 November 27th, 2013|Categories: Startup and Launch|Tags: |

3 Latest & Greatest Social Trends That Won’t Be Ignored

The thing about social media and Internet marketing is that they’re constantly changing. As soon as you get used to one tool or technique, you’ve got to make room for another. As a business owner, you’ve got to stay on top of social trends so that you can maximize your reach and get better SEO. Here’s what’s happening right now that you should be aware of.

2018-02-21T10:11:27-07:00 September 11th, 2013|Categories: Growth and Expansion|Tags: |

3 Mantras for Mastering Social Media

f you’re new to using social media to grow your small business, you may very well be frustrated with what’s happening — or rather, what isn’t happening. Twitter, Google +, LinkedIn and Facebook can seem like empty caverns until you start building traction and getting the groove of each social platform.

2018-02-21T07:40:19-07:00 August 21st, 2013|Categories: Growth and Expansion|Tags: |

10 Things You Don’t Need a Business Degree to Learn

When I speak with people who are interested in starting a business, one obstacle they often feel they have is that they didn’t go to business school. They believe they’re not qualified to be entrepreneurs without that formal education. While certainly, having a business degree will provide you with knowledge that will make running a business a bit easier, it’s certainly not a requirement to go back to school. In fact, there are some components of starting and running a business that a degree simply can’t teach you.

2017-12-27T13:52:17-07:00 August 7th, 2013|Categories: Startup and Launch|Tags: |

Top 6 Places to Promote Visual Content

We all know that visual imagery draws people into a website or blog. Eye-catching images are typically the first part of a website that people look at. But once you’ve posted images on your site, your work isn’t done. You now want to drive traffic to your site. Using these hotspots to promote your visual content assets, you’ll attract even more visitors to your site or blog.

2018-02-23T10:26:48-07:00 July 24th, 2013|Categories: Growth and Expansion|

10 Signs It’s Time to Grow Your Business

Once you get over the initial struggle to get to profitability in the early days of starting a small business, you coast along, happy to have no major issues to worry about. But how do you know when it’s time to grow, to expand, or to hire new people? These 10 signs will alert you that you’re ready to move to the next level with your business.

2018-02-21T07:34:50-07:00 June 26th, 2013|Categories: Growth and Expansion|

Why You Need Customer Recommendations More Than Ever

With so many devices pushing information at us today, it’s no wonder many people feel bombarded with communication overload. That means people have less mindshare than ever to give to YOUR business. So the question becomes: “How does my business stand out from the ‘noise’ and get through to people?” Your job is to be like a hot knife through butter – and cut through.

2018-02-21T07:56:31-07:00 June 12th, 2013|Categories: Growth and Expansion|

How Becoming an Entrepreneur is Easier Than it Was 10 Years Ago

For those of you who started a business before the age of social media, blogging, and websites, you can attest: it’s a lot easier to be an entrepreneur these days. Back then, we spent more time on the phone cold calling, and direct mail was booming. Networking was done face-to-face, and we couldn’t always track our marketing efforts. My, how times have changed.

2018-02-21T07:56:57-07:00 May 8th, 2013|Categories: Ongoing Management and Protection|Tags: |

The Myth of ‘Shark Tank:’ What VC Funding is Really Like

For those who have watched ABC’s ‘Shark Tank,’ it might seem like simply having a great business idea is enough to get a venture capitalist to invest millions in your brand. Not so. Just like with any “reality” television program, viewers don’t see what’s really going on behind the scenes. Nor is the program indicative of what real “sharks” are like.

2018-02-23T09:44:30-07:00 April 17th, 2013|Categories: Seed and Development|Tags: |

10 Steps to Take in Guest Blogging

Guest blogging is a great way to get your brand name in front of more potential customers. Essentially, you’re writing content for someone else’s blog, with the benefit of having your bio at the bottom of the post, including a link back to your site. While this seems simple enough, there are steps to take to ensure success and help you target the best blogs to write for.

2017-12-27T11:26:30-07:00 March 27th, 2013|Categories: Growth and Expansion|Tags: |

Should Your Staff Bring Their Own Devices to Work?

With tablets and cell phones in the hands of so many Americans (this year, it’s expected that 177 million Internet users will own tablets alone), it’s understandable that these devices are making their way into the office. But companies are still unsure about how they feel about employees bringing -- and using -- these devices on the job. Employees claim they’re more productive using their own mobile technology, but is that entirely true? Or is the BYOD trend (Bring Your Own Device) just the evolution of playing solitaire on the office computer?

2018-02-23T10:14:03-07:00 March 13th, 2013|Categories: Ongoing Management and Protection|Tags: |