Most business owners are so focused on the day-to-day that they often forget to seek out tools and resources that will help them grow. Then they wonder why they aren’t growing! From software to human resources, here are my 10 favorite resources for entrepreneurs.
Stop me if this sounds familiar to you. You sit down to work, determined to plow through that Inbox full of hundreds of unopened emails, and two hours later, you are dismayed to realize you’ve barely made a dent. What happened?
Once you decide to take on a partner for your small business or startup, you enter precarious territory. There’s much more opportunity for things to fall apart when you’re sharing ownership of your company with one or more individuals. Before you commit to taking on partners, consider what can go wrong and create a contingency plan.
Why are we so uncomfortable negotiating for our small businesses or professional services? It’s probably because we live in a culture where the price is the price, and we’re not used to haggling or even questioning price.
It’s a classic scenario: you arrive at a networking event armed with business cards and ready to make connections. But once you get there, you can’t seem to pull yourself away from the wall and mingle with everyone who acts more confident than you feel.
Meetings. They’re a necessary evil for most small businesses, yet nearly half of workers think that meetings are the #1 time-waster at the office. Gathering your staff to discuss outstanding issues has the potential to make your team more efficient, but only if you’re smart about how you run your meetings.
When you first start a business, it’s tempting to over-diversify in what you sell. A customer suggests you add [product or service somewhat like what you already sell, but not entirely] to your inventory. You think it sounds like a great way to make more money, so you expand your offering.
The thing about social media and Internet marketing is that they’re constantly changing. As soon as you get used to one tool or technique, you’ve got to make room for another. As a business owner, you’ve got to stay on top of social trends so that you can maximize your reach and get better SEO. Here’s what’s happening right now that you should be aware of.
f you’re new to using social media to grow your small business, you may very well be frustrated with what’s happening — or rather, what isn’t happening. Twitter, Google +, LinkedIn and Facebook can seem like empty caverns until you start building traction and getting the groove of each social platform.
When I speak with people who are interested in starting a business, one obstacle they often feel they have is that they didn’t go to business school. They believe they’re not qualified to be entrepreneurs without that formal education. While certainly, having a business degree will provide you with knowledge that will make running a business a bit easier, it’s certainly not a requirement to go back to school. In fact, there are some components of starting and running a business that a degree simply can’t teach you.
We all know that visual imagery draws people into a website or blog. Eye-catching images are typically the first part of a website that people look at. But once you’ve posted images on your site, your work isn’t done. You now want to drive traffic to your site. Using these hotspots to promote your visual content assets, you’ll attract even more visitors to your site or blog.
If you’ve never stopped to consider the big-picture future of your business, take a moment to do so now. Maybe you’ve been focusing so much on simply surviving, or on growing your business, that it hasn’t occurred to you to determine how you’ll leave your business, should you decide to down the road.
Once you get over the initial struggle to get to profitability in the early days of starting a small business, you coast along, happy to have no major issues to worry about. But how do you know when it’s time to grow, to expand, or to hire new people? These 10 signs will alert you that you’re ready to move to the next level with your business.
With so many devices pushing information at us today, it’s no wonder many people feel bombarded with communication overload. That means people have less mindshare than ever to give to YOUR business. So the question becomes: “How does my business stand out from the ‘noise’ and get through to people?” Your job is to be like a hot knife through butter – and cut through.
Think you’re ready to start a business? This post will help you determine whether you’re ready to become a small business owner, or if you need to do a bit more developing before diving in. Just answer each question honestly to see where you stand.
For those of you who started a business before the age of social media, blogging, and websites, you can attest: it’s a lot easier to be an entrepreneur these days. Back then, we spent more time on the phone cold calling, and direct mail was booming. Networking was done face-to-face, and we couldn’t always track our marketing efforts. My, how times have changed.
Starting a business requires capital -- often more than you initially planned for. If you burn through your savings too quickly, or expenses begin to mount, where will you obtain additional financing? The answer varies by entrepreneur.
For those who have watched ABC’s ‘Shark Tank,’ it might seem like simply having a great business idea is enough to get a venture capitalist to invest millions in your brand. Not so. Just like with any “reality” television program, viewers don’t see what’s really going on behind the scenes. Nor is the program indicative of what real “sharks” are like.
Guest blogging is a great way to get your brand name in front of more potential customers. Essentially, you’re writing content for someone else’s blog, with the benefit of having your bio at the bottom of the post, including a link back to your site. While this seems simple enough, there are steps to take to ensure success and help you target the best blogs to write for.
With tablets and cell phones in the hands of so many Americans (this year, it’s expected that 177 million Internet users will own tablets alone), it’s understandable that these devices are making their way into the office. But companies are still unsure about how they feel about employees bringing -- and using -- these devices on the job. Employees claim they’re more productive using their own mobile technology, but is that entirely true? Or is the BYOD trend (Bring Your Own Device) just the evolution of playing solitaire on the office computer?