Barbara Weltman

About Barbara Weltman

Barbara Weltman is an attorney, prolific author, and a trusted professional advocate for small businesses and entrepreneurs. She is also the publisher of Idea of the Day® and monthly e-newsletter Big Ideas for Small Business® at BarbaraWeltman.com and hosts a monthly radio show called "Build Your Business." She has been named one of the Top 100 Small Business Influencers five years in a row and has won numerous awards for her blogs. You can follow her on Twitter @BarbaraWeltman.

Online Brand Guidelines for Small Businesses

Establishing an online brand is essential. A brand, according to the American Marketing Association, is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Ranchers put a hot iron on their cattle to affix a unique symbol—their brand. From a marketing perspective, the idea of a brand is much broader. Your brand is your identity and is the underpinning of your business. Creating Your Online Brand Recognize That a Brand Means Money A brand is a type of intellectual property that can have significant [...]

2018-01-09T06:15:13+00:00 February 8th, 2018|Categories: Growth and Expansion|Tags: , , |

How to Sell a Product Online: A Checklist for Success

If you’re wondering how to sell a product online, you will soon see that the world is your marketplace. Online shopping is now the preferred way to go for many consumers. For instance, 67% of millennials and 56% of GenXers prefer online shopping to in-store shopping, and even a significant number of older individuals buy online. Whether you want to combine online selling with a bricks-and-mortar operation or sell exclusively online, be sure you address all the important issues for success. The following is a checklist of the issues that will lead to profitability. How to Sell a [...]

2017-11-13T05:07:10+00:00 November 25th, 2017|Categories: Growth and Expansion|Tags: , , , , |

Why a Business Mentor Can Impact Your Business

As a business owner, you want to use every advantage to help ensure success. One opportunity to consider is a business mentor. A business mentor is an entrepreneur with more experience than you and who’s there to help you achieve your goals. It’s someone with no stake in your company that you can trust to keep you moving ahead. Unlike business coaching, which usually is a limited engagement focused on specific business problems, with mentoring you can develop a relationship that lasts indefinitely and is personally and professionally rewarding to both parties. Why You Should Seek Out a [...]

2018-02-22T06:22:40+00:00 November 10th, 2017|Categories: Growth and Expansion|Tags: , |