Carol Roth

About Carol Roth

Carol Roth is the creator of the Future File legacy planning system, "recovering" investment banker, billion-dollar dealmaker, investor, entrepreneur, business advisor, national media personality and author of the New York Times bestselling book, The Entrepreneur Equation. Carol "plays herself on TV" weekly, having been a reality TV show judge (Mark Burnett's America's Greatest Makers on TBS), media contributor to outlets ranging from CNBC to MSNBC to Fox Business, and host of Microsoft's Office Small Business Academy. She's recognized internationally as a business expert and has worked with startups to the biggest companies and brands in the world on everything from strategy to content creation and marketing to billions of dollars in capital raising and transactional work. Learn more about Carol at

Direct Mail vs. Email Marketing – Which Should You Use?

Everyone has an opinion on whether you should use direct mail vs. email marketing to promote your business. Opinions on this topic are like noses - everyone has one and they’re all different. You know you need to promote your business, but you want to use your marketing dollars effectively. As a small business owner, you may have a small marketing budget and need to get a big bang for your buck. With that in mind, let me walk you through some examples, which can help you determine what the right strategies could be for marketing your business. [...]

By | 2018-01-09T06:15:32+00:00 February 22nd, 2018|Categories: Growth and Expansion|Tags: |0 Comments

Closing a Business Checklist: Ten Steps From Our Experts

All businesses go through ups and downs, and many will suffer cash flow crises. After some tough times, you may be tempted to walk away from your business - but closing down a business is not a decision that you should make in a fit of frustration. Starting a business is so exciting, but the day-to-day grind of running a small business can wear down even the most intrepid entrepreneur. That said, if you decide this path is the right decision, here is a comprehensive closing a business checklist that will highlight some of the big issues that [...]

By | 2018-02-23T09:07:57+00:00 February 1st, 2018|Categories: Maturity and Exit|0 Comments

Making Mastermind Groups Work for Your Business

Making mastermind groups work for your business takes a little bit of courage, an open mind, and strong commitment. The benefits to you and your business, however, can be great. Napoleon Hill is credited with the idea of the mastermind group, which he defined as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” More colloquially, mastermind groups are typically thought of as business owners that come together to share best practices, solve problems and help each other to work on their businesses and grow [...]

By | 2018-02-23T09:43:48+00:00 January 16th, 2018|Categories: Growth and Expansion|0 Comments