NickiEscudero

Nicki Escudero

About Nicki Escudero

Nicki Escudero is a journalist, marketing copywriter, editor and social media strategist with more than 14 years of experience. She writes for hundreds of brands in worldwide markets. Follow her on Twitter: @nickialanoche

How to Attract and Retain Skilled Workers Through Culture

If you want your startup business to succeed, it is vital to cater to millennials, now the largest generation in the American workforce, according to Pew Research Center. Professionals born between 1980 and 1996 crave engagement at their jobs, and if they aren't satisfied, they'll leave, 2016 Gallup research shows. Fortune Magazine reports that leaders of the top 100 best companies to work for in the United States cite culture as their most important tool to achieving success. By showing employees you value their work-life balance, giving them opportunities to learn and grow in their careers and recognizing [...]

2017-12-27T13:25:19-07:00 November 15th, 2016|Categories: Growth and Expansion|

5 Reasons Your Business Needs a Blog

More people are purchasing goods online than ever before, and adding blog content to your website helps capture the attention of digital shoppers and beyond. U.S. eCommerce sales in the second quarter of 2016 reached $97.3 billion, an increase of 4.5 percent quarter-over-quarter and a whopping 15.8 percent increase year-over-year, according to the Department of Commerce. When your company provides blog content your potential customers are searching for, you build trust in your business and increase positive sentiment about your brand, which leads to sales when blog visitors need your product or service. Your competitors are already blogging. [...]

2017-11-14T04:21:41-07:00 September 22nd, 2016|Categories: Growth and Expansion|Tags: , , , |