About Rachel Honoway

Rachel Honoway is a partner at Rust Built, Inc. a strategic growth consulting agency. For nearly two decades, she’s worked with startups and small businesses, helping them to scale through strategic management, digital marketing, product development, and brand awareness.

Choosing an Effective Planning Strategy for Your Startup

How the right framework for planning can help you consistently reach your goals and grow your business. Gone are the days of the traditional “business plan” (thankfully!). Startups and newly formed small businesses move fast, are flexible, and make decisions on a shorter timeline than businesses did years ago. By the time you finish formatting a business plan, your business could have pivoted two or three times to capitalize on an opportunity or avoid a disaster if you were focused on those realities instead of burying your head in a document. But, that doesn’t mean that startups should [...]

2017-11-20T05:27:40-07:00 November 22nd, 2017|Categories: Startup and Launch|