Ramon Ray

/Ramon Ray
Ramon Ray

About Ramon Ray

Ramon is Publisher, Smart Hustle Magazine; Marketing and Technology Evangelist of Smallbiztechnology.com and Infusionsoft. He is passionate about helping small businesses grow their businesses by educating them about technology and marketing best practices.   He is a journalist, freelance writer, event producer (including Small Biz Big Things with Seth Godin), speaker (including the Computer Electronics Show with Guy Kawasaki), emcee (including Association for Enterprise Opportunity Awards with Daymond John of FUBU and Shark Tank) and author.  His third book is Amazon.com best seller “Facebook Guide to Small Business Marketing”, (Wiley, Winter 2013).  

4 Changes You Should Make to Your Marketing Strategy to Prepare for the Smartwatch Trend

The Apple Watch is here. While it may be one of the most anticipated product debuts of the year, Apple’s smartwatch joins many others already on the market, including Pebble, Samsung’s Gear, and Motorola’s Moto. While the wearables market is still small, the smartwatch trend is expected to take off in the next few years. For marketers and small business owners, the new trend means screens are once again changing. Consumers have already moved from their desktops and laptops to smartphone screens. Smartwatches will have them checking email, texting, and playing games directly on their wrists. If your business is ramping up its marketing strategy for the remainder of 2015, here are a few changes you should make to reach smartwatch wearers.

By | June 16th, 2015|Growth and Expansion|0 Comments

Facebook Adds New Tools for Marketers

Social media is a vital part of business marketing today and sites like Facebook and Twitter are well aware of it. Facebook’s powers-that-be know that if they don’t provide enough options for marketers, they’ll take their campaigns to the competition. As a result, social networking giants seem to constantly be searching for ways to help marketers connect with customers.

By | May 26th, 2015|Growth and Expansion|0 Comments

4 Ways Crowdsourcing Can Boost Your Marketing

As crowdsourcing evolves, brands are getting more creative about using it as a tool for marketing. For a small fee, businesses can rely on the power of large groups of consumers to make their campaigns successful. By working directly with customers, brands build real audiences for their products, with those audiences likely passing the word to their own friends and family members. Here are a few ways you can utilize the power of crowdsourcing in your own marketing campaigns.

By | May 7th, 2015|Growth and Expansion|0 Comments

Which Is More Important: User Experience or Security?

A user-friendly website is essential for success in business today. Sites must not only be easy to navigate on PCs, but on smartphones and tablets, as well. Complicating all of this is the increasing pressure businesses feel to ensure all interactions are as secure as possible. In an ideal world, businesses would be able to balance both without sacrificing one for the other. Unfortunately, many businesses today are forced to weigh usability against tightened security when building apps or redesigning websites.

By | April 23rd, 2015|Ongoing Management and Protection|0 Comments

5 Strategies You Should Add to Your Email Marketing Campaigns

As social media marketing has grown in popularity, marketers have gradually lost focus on one of the best ways to reach customers on a one-on-one basis. Email marketing is still extremely relevant, however, offering brands an opportunity to connect with customers using coupons and special offers. Data analytics has made it possible for brands to be more effective than ever in their efforts, learning what works and what doesn’t in order to craft more successful campaigns.

By | April 14th, 2015|Growth and Expansion|0 Comments

Zero Dollar Marketing—How to Build Buzz with No Money

To grow, a business needs to get the word out. But to get the word out, a business needs money. Without the funds in place to launch a full-scale marketing campaign, how can an entrepreneur compete with the big dogs? Fortunately, you don’t have to have a big marketing campaign to reach customers. There are more ways than ever to get the word out without spending a fortune. Here are a few ways you can generate buzz for your business on a limited budget.

By | February 27th, 2015|Growth and Expansion|0 Comments