RievaLesonsky

/Rieva Lesonsky

About Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally- known speaker, best-selling author, and authority on entrepreneurship, and for more than 30 years, she was the long-time Editorial Director of Entrepreneur magazine. Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Lesonsky has appeared on the Today Show, Good Morning America, CNN, The Martha Stewart show and Oprah, and can regularly be seen on MSNBC’s Your Business. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. In 2009, she was honored as one of publishing’s top innovators. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award and in 2012 she received the prestigious Lou Campanelli award from SCORE. She’s been named one of the nation’s top 100 Small Business Influencers and is a long-time member of the Business Journalists Hall of Fame.

Flexible Staffing Options: Get Help Without Hiring Full-time Employees

At some point, growing businesses need more hands on-deck. But that doesn’t necessarily mean you have to invest the money to hire full-time employees—yet. Before you hire full-time employees, there are other staffing options you can explore. Bring on Extra Help With Our Six Flexible Staffing Options 1. Family and Friends Starting a business requires long hours and time away from family and friends. You can avoid the separation issue (and create new bonds) by hiring family and friends to help run your business. Family businesses account for 64 percent of the U.S. gross domestic product and create [...]

Firing a Client: Why, When and How

When you’re starting a business, it’s hard to imagine a time when you would actually turn away business or find yourself in a situation where firing a client is required. In the beginning, of course, beggars can’t be choosers, and even if the client isn’t a big spender, every penny counts. Plus, at the beginning, you’re more concerned about getting experience and building your reputation, in your industry and community. But eventually, as you get more established, there will likely be a situation when you have to decide whether a particular client is worth the hassle or whether [...]

By | August 8th, 2017|Categories: Ongoing Management and Protection|Tags: , , |0 Comments

10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a new company is creating a strong small business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.  1. Understand the basics of a small business brand To craft your brand message, start by asking yourself (and answering) these questions: What does your company do? Can you distill that down to a few sentences or bullet points? Why does your company do [...]

By | July 19th, 2017|Categories: Growth and Expansion|Tags: , , , |0 Comments

10 Steps to Starting an Email Newsletter to Market Your Business

If you are looking for an effective way to increase sales and keep your business in the forefront of customers' minds, email is the perfect solution. With an ROI of $38 to every one dollar spent, according to a survey last year, email marketing can pay off big for a small business. After all, we all get email, and most of us check it multiple times a day. Inundating prospective customers with daily emails about sales or discounts isn't the way to get their attention, however. Instead, try offering them something useful: an email newsletter. Here are 10 [...]

By | December 13th, 2016|Categories: Growth and Expansion|Tags: , , , , , |0 Comments

9 Ways to Show Your Employees You’re Thankful for Them

With Thanksgiving just around the corner, our thoughts naturally turn to what we’re grateful for in life. As a small business owner, I know you’re thankful for your employees. After all, how would you run your business without them? In honor of Thanksgiving, here are 9 ways to say “thank you” to your employees. Give out bonuses. Let’s face it: Most people are highly motivated by money. There are a couple of ways to handle bonuses. You can set performance goals and give employees bonuses for meeting them—for example, giving a bonus to salespeople who surpass their quotas [...]

9 Customer Appreciation Tactics

Ah, it’s Thanksgiving season—time to stuff yourself with turkey, watch football, start your holiday shopping and argue with your crazy uncle at the dinner table. For small business owners, it’s also the perfect time to show your customers and clients how much you appreciate their business all year long. Here are nine customer appreciation ideas that will help build customer loyalty. Throw a party. Host a thank-you dinner or lunch event for your top customers. November is a great time to get festive, before all the holiday parties start and people’s calendars fill up. Make it special with [...]

By | November 10th, 2016|Categories: Growth and Expansion|Tags: , , |2 Comments

Is Fear of Failure Holding Your Business Back?

Ghosts, ghouls and goblins—oh my! While children clad in Halloween costumes may fear witches and zombies, many entrepreneurs are equally terrified of failure. But since failure is an inevitable part of launching and growing a small business, fear of failure could be holding you and your business back from success. Whether your business is already underway or just getting started, here are six ways to overcome your fear of failure: Go step by step. When we’re scared, it's easy for fear of failure to paralyze us and we end up doing nothing. Instead of taking an all-or-nothing approach, break [...]

Why You Need to Incorporate Your Business

When you think about incorporating your business, do you scoff, “Not me. I’m just a one-person/home-based/part-time business—incorporation is for the big guys”? If so, it’s time to rethink your attitude. You see, every small business—no matter how small or informal—needs to be incorporated. That’s because no matter how small or informal your business is, you could be sued. Suppose your business isn’t doing well, you can’t pay a business debt and the creditor takes you to court to get their money back. Perhaps you are a children’s party planner, a child is injured during a birthday party you [...]

By | September 13th, 2016|Categories: Startup and Launch|Tags: , , , |3 Comments

6 Ways to Get Better Results From Your Facebook Marketing

Have your Facebook marketing efforts stopped getting the results you want? Facebook is constantly changing, and that means your Facebook marketing strategy has to change, too. Try these six tips to get better results from your Facebook marketing. Be consistent. Have you ever visited a company's Facebook page, only to find they haven't posted in months? It's important to post regularly on Facebook to maintain your business’s presence. Consistency is more important than quantity: One study found the 100 most successful companies worldwide post, on average, just five to 10 times each week. To maximize your post results, [...]

By | August 9th, 2016|Categories: Growth and Expansion|Tags: |2 Comments

Should You Hire Temporary Employees for Your Business?

Does this sound like you? You need help handling all the duties of your business, but you don’t want to hire additional permanent employees. Whether you’re looking ahead to holiday shopping season or suddenly need summer staff, temporary workers might be able to fill the bill. Temporary workers can help a small business in many situations: You are faced with sudden, unexpected demand for your product or service, but aren't sure how long it will last. You need workers to help with seasonal tasks, such as employees to help your accounting firm get through tax season or retail [...]

By | July 7th, 2016|Categories: Ongoing Management and Protection|Tags: , |0 Comments