RievaLesonsky

About Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally- known speaker, best-selling author, and authority on entrepreneurship, and for more than 30 years, she was the long-time Editorial Director of Entrepreneur magazine. Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs.

The Accountant’s Role in Business Formation

How much do you value your accountant? If you answered “plenty!” then you’re in good company. According to a survey* by Wasp Barcode Technologies, small business owners ranked accountants as the most important professional to their businesses. Not surprisingly, when asked how familiar the business owners are with accounting functions, most answered in the middle range. Most business owners would never attempt to file their business taxes without the help of an expert accountant, so why wouldn’t you turn to your accountant for help with business formation, too? Most business owners hire an accountant for taxes and accounts [...]

How to Apply for a Trademark Application

Every now and then a trademark application case hits the headlines that makes you cringe at its arrogance (Apple’s fight to stop any sort of apple symbol being used in a logo) or just makes you laugh (Taylor Swift attempting to trademark the phrase “this sick beat”). And then there’s the outright scary—Facebook wanting to stop any business name from using the word “face.” These are extreme examples, but because brand recognition plays such a vital role in today’s business world, companies have become very aggressive when it comes to protecting their names and identities. So, what are [...]

2018-05-10T05:49:32+00:00 May 15th, 2018|Categories: Ongoing Management and Protection|Tags: |

CPA Burnout is Real: Take These 5 Steps to Push Through

Are you distancing yourself from relationships, feeling a loss of personal accomplishment or just overall suffering from emotional exhaustion? You could be on the dangerous road to CPA burnout. Whether your accounting firm is just starting out or growing by leaps and bounds, running your own business can be extremely stressful. You may never have imagined that your entrepreneurial dream could turn into an entrepreneurial nightmare, but CPA burnout is real. Running your own CPA business means being all things to all aspects of your business. Not only are you the boss (the buck does stop with you), [...]

2018-05-03T05:03:12+00:00 May 8th, 2018|Categories: Ongoing Management and Protection|

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company. One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is Facebook Live videos. These live videos can be used to promote [...]

2018-04-30T07:32:02+00:00 May 1st, 2018|Categories: Growth and Expansion|Tags: |

Five Ways to Optimize Your Accounting Firm Operations

If you’re like most entrepreneurs, you frequently get the urge to change the way you do things and replace them with new systems and fresh ideas. After all, spring is the time for new beginnings, and your accounting firm operations could probably use a bit of a refresh. As you well know, your operations are the crucial activities of your business, from sales and accounting to marketing and customer service. It’s important for all parts of your operations to balance and support each other. Keep reading to learn how to optimize your accounting firm operations and boost your [...]

2018-04-19T08:48:41+00:00 April 24th, 2018|Categories: Ongoing Management and Protection|

What Is a 501c3 and When Do You Need One?

Have you always dreamed of starting a nonprofit organization so you can give back to your community? Maybe you have a charity that’s close to your heart, such as research for autism or helping the homeless, and you’ve always wanted to have the same kind of impact through your own nonprofit. Whatever your vision, making your nonprofit organization a success starts the same way as any other business—by staying in compliance with government regulations. Your nonprofit organization is accountable to state and federal agencies, including the IRS, which is where 501(c)(3) (also referred to as a 501c3) status [...]

2018-04-17T07:19:56+00:00 April 17th, 2018|Categories: Startup and Launch|Tags: |

The CPA’s Guide to Using Accounting Automation

What does accounting automation mean to your accounting business? From one perspective, you might mourn the loss of business related to simple accounting that your clients can now handle on their own thanks to automation. No longer are most business clients in need of basic services such as data entry, basic bookkeeping or preparing simple tax returns. Here are just a few of the lower value accounting services that accounting automation now enables clients to handle on their own: Maintaining a database of customers and vendors Tracking customers’ accounts Maintaining a database of items in inventory Creating sales [...]

2018-04-20T11:21:48+00:00 April 10th, 2018|Categories: Growth and Expansion|

Accounting Service Pricing: Change Your Philosophy to Increase Your Profits

Most small business owners don’t charge enough for their services. Because the competition is so fierce, they typically undervalue what they offer out of fear that if they charge too much, they won’t attract enough clients or the right kinds of clients. But the truth is, the more you strengthen your relationship with your accounting clients and demonstrate your value, the more you can charge for your accounting services. If your competitors are charging more than you, don’t make the mistake of thinking you’ll attract more clients by charging less money. More often, charging less can put you [...]

2018-04-20T11:18:43+00:00 April 3rd, 2018|Categories: Growth and Expansion|

March Madness: Small Business and How to Prepare for Victory

There are many reasons the NCAA March Madness tournament is heavily featured in the news and on television screens across the country. It’s exciting to watch and follow the 68 college basketball teams battle and try to eliminate their competition over the three weeks of the tournament. Even fair-weather college sports fans get into the matchups (your employees probably have a bracket pool going). I know in my house, the games are on constantly. Probably the most exciting part of the matchups is seeing how the lesser-known schools do against the big guys that are favored to win [...]

2018-03-26T06:21:52+00:00 March 26th, 2018|Categories: Growth and Expansion|

Best Marketing Strategies for Small Business

Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must to keep your company thriving. Marketing is crucial in good economic times and bad. And fortunately, the best marketing strategy for small businesses doesn’t have to put you in the red. Now more than ever, energy, enthusiasm and creativity are the most important factors in whether your marketing works. Here’s a rundown of the best marketing strategies you can try for your business. Marketing Must-Do’s When you’re starting a business, you’ve got to let the whole world know about it. Here [...]

2018-03-07T07:47:06+00:00 March 22nd, 2018|Categories: Growth and Expansion|Tags: |

The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses. Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring expert help make more sense for your needs and your bottom [...]

2018-03-19T06:05:45+00:00 March 20th, 2018|Categories: Growth and Expansion|

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business. Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers. Optimizing LinkedIn for Accountants 1. Make the Most of Your Profile Before you start, it’s important to know the purpose behind your [...]

2018-04-20T11:20:15+00:00 March 13th, 2018|Categories: Other|Tags: , |

How Will 2018 Tax Reform Affect Your Small Business?

It seems like you just got your business taxes handled for 2017, and now you have to start worrying about 2018 taxes. That’s because the tax reforms signed into law last December under the Tax Cuts and Jobs Act will most definitely affect your business taxes—and possibly your company’s legal structure as well. Sole proprietorships are the most common form of business organization in the United States because they are easy to form and offer the owner complete control of the business. Profits are passed through to the owner, and business income and expenses are reported on the individual’s [...]

2018-03-07T05:11:31+00:00 March 8th, 2018|Categories: Ongoing Management and Protection|Tags: , , |

The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your business matters more than ever. Smart marketing can give you the edge you need to succeed—if you know where to spend your time and money! Listed below are five CPA marketing channels sure to help grow your accounting business. Direct Mail Along with huge accounting staffs, huge accounting firms have huge budgets. How can you [...]

2018-03-05T11:31:36+00:00 March 6th, 2018|Categories: Growth and Expansion|Tags: |

Tax Season Survival Kit for Accountants

No matter what your industry, you know when your busy season is about to start. For retailers, it’s the holidays; for florists, Mother’s Day and Valentine’s Day; for water parks or surf schools, summer. For accountants, of course, it’s tax season, where you can generate half your annual revenue or more for your accounting during these busy months. But how do you handle the extra workload during tax season without losing your sanity? Our tax season survival kit for accountants can help. 10 Steps to Help Accountants Survive Tax Season Step 1. Create a Game Plan You can’t go [...]

2018-04-20T11:20:43+00:00 February 27th, 2018|Categories: Ongoing Management and Protection|

Small Business Tax Advice and Survival Guide

Tax season comes to all businesses big and small, and can be a headache no matter how well you think you’ve prepared. For a small business owner wearing many (or all) hats in the business, it’s an unwelcome extra task sure to cause late hours and frayed nerves. To handle the additional workload during tax season, CorpNet offers some small business tax advice and presents our Tax Season Survival Kit for business owners. Step 1. Gather All Necessary Documentation The first step in preparing for taxes is gathering any necessary documentation. Ask your tax accountant for the list [...]

2018-02-26T07:58:08+00:00 February 26th, 2018|Categories: Ongoing Management and Protection|Tags: , |

How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to powerful apps and social media marketing. Or, you might have better luck finding your first ten accounting clients the old-fashioned way, via face-to-face interaction. Better still, why not combine both types of marketing to find those first customers? Expert Advice for Finding Accounting Clients Here are 10 ways to find your initial accounting [...]

2018-02-19T06:07:49+00:00 February 20th, 2018|Categories: Growth and Expansion|Tags: , |

How to Budget as a Freelancer

Creating a budget as a freelancer shouldn’t be any harder than it is for any other small business. And yet, the rollercoaster ride of finding and keeping clients, collecting invoices, marketing your business and juggling all of this yourself can create major budgeting headaches. Income predictability is a challenge unique to freelancers, according to a recent survey by Upwork and Freelancers Union. Fortunately, there are many simple steps you can take better learn how to budget as a freelancer. Step 1: Keep Business and Personal Finances Separate Even if you used personal assets to start your freelance business, [...]

2018-01-18T06:19:50+00:00 February 15th, 2018|Categories: Ongoing Management and Protection|Tags: , , , , |

How to Start a Successful Bookkeeping Business

Good accounting software, a few clients, high-speed internet and a passion for being your own boss…what else does it take to start your own bookkeeping business? As with every small business startup, it’s important to do some research, and take care of the basics before you actually open for business. If you start your business on the right foot, you won’t stumble when you’ve grown and had so many clients you need to hire help. Increasing Your Chances for Business Success Get training or real-world experience. Working at an accounting firm or bookkeeping business can give you some [...]

2018-02-07T07:22:29+00:00 February 13th, 2018|Categories: Startup and Launch|

Use Your 2017 Client Base to Grow Your Accounting Business in 2018

Right about now, your accounting business is probably up to its eyeballs in tax returns. You may be so busy you’re forgetting that your New Year’s resolution for 2018 was to grow your accounting business by making better use of your existing client base. No matter how busy you are, set aside some time each week to work on marketing to your existing client base. Here’s how to do it: Get to Know Your Clients Better You may think you already have a great relationship with your accounting clients, but how well do you really know them? Do [...]

2018-02-05T12:50:55+00:00 February 6th, 2018|Categories: Growth and Expansion|