RievaLesonsky

About Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally- known speaker, best-selling author, and authority on entrepreneurship, and for more than 30 years, she was the long-time Editorial Director of Entrepreneur magazine. Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs.

Best Marketing Strategies for Small Business

Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must to keep your company thriving. Marketing is crucial in good economic times and bad. And fortunately, the best marketing strategy for small businesses doesn’t have to put you in the red. Now more than ever, energy, enthusiasm and creativity are the most important factors in whether your marketing works. Here’s a rundown of the best marketing strategies you can try for your business. Marketing Must-Do’s When you’re starting a business, you’ve got to let the whole world know about it. Here [...]

2018-03-07T07:47:06+00:00 March 22nd, 2018|Categories: Growth and Expansion|Tags: |

The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses. Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring expert help make more sense for your needs and your bottom [...]

2018-06-05T06:16:04+00:00 March 20th, 2018|Categories: Growth and Expansion|Tags: |

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business. Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers. Optimizing LinkedIn for Accountants 1. Make the Most of Your Profile Before you start, it’s important to know the purpose behind your [...]

2018-06-05T06:16:50+00:00 March 13th, 2018|Categories: Growth and Expansion|Tags: , , |

How Will 2018 Tax Reform Affect Your Small Business?

It seems like you just got your business taxes handled for 2017, and now you have to start worrying about 2018 taxes. That’s because the tax reforms signed into law last December under the Tax Cuts and Jobs Act will most definitely affect your business taxes—and possibly your company’s legal structure as well. Sole proprietorships are the most common form of business organization in the United States because they are easy to form and offer the owner complete control of the business. Profits are passed through to the owner, and business income and expenses are reported on the individual’s [...]

2018-03-07T05:11:31+00:00 March 8th, 2018|Categories: Ongoing Management and Protection|Tags: , , |

The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your business matters more than ever. Smart marketing can give you the edge you need to succeed—if you know where to spend your time and money! Listed below are five CPA marketing channels sure to help grow your accounting business. Direct Mail Along with huge accounting staffs, huge accounting firms have huge budgets. How can you [...]

2018-03-05T11:31:36+00:00 March 6th, 2018|Categories: Growth and Expansion|Tags: |

Tax Season Survival Kit for Accountants

No matter what your industry, you know when your busy season is about to start. For retailers, it’s the holidays; for florists, Mother’s Day and Valentine’s Day; for water parks or surf schools, summer. For accountants, of course, it’s tax season, where you can generate half your annual revenue or more for your accounting during these busy months. But how do you handle the extra workload during tax season without losing your sanity? Our tax season survival kit for accountants can help. 10 Steps to Help Accountants Survive Tax Season Step 1. Create a Game Plan You can’t go [...]

2018-06-05T06:16:02+00:00 February 27th, 2018|Categories: Ongoing Management and Protection|Tags: |

Small Business Tax Advice and Survival Guide

Tax season comes to all businesses big and small, and can be a headache no matter how well you think you’ve prepared. For a small business owner wearing many (or all) hats in the business, it’s an unwelcome extra task sure to cause late hours and frayed nerves. To handle the additional workload during tax season, CorpNet offers some small business tax advice and presents our Tax Season Survival Kit for business owners. Step 1. Gather All Necessary Documentation The first step in preparing for taxes is gathering any necessary documentation. Ask your tax accountant for the list [...]

2018-02-26T07:58:08+00:00 February 26th, 2018|Categories: Ongoing Management and Protection|Tags: , |

How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to powerful apps and social media marketing. Or, you might have better luck finding your first ten accounting clients the old-fashioned way, via face-to-face interaction. Better still, why not combine both types of marketing to find those first customers? Expert Advice for Finding Accounting Clients Here are 10 ways to find your initial accounting [...]

2018-02-19T06:07:49+00:00 February 20th, 2018|Categories: Growth and Expansion|Tags: , |

How to Budget as a Freelancer

Creating a budget as a freelancer shouldn’t be any harder than it is for any other small business. And yet, the rollercoaster ride of finding and keeping clients, collecting invoices, marketing your business and juggling all of this yourself can create major budgeting headaches. Income predictability is a challenge unique to freelancers, according to a recent survey by Upwork and Freelancers Union. Fortunately, there are many simple steps you can take better learn how to budget as a freelancer. Step 1: Keep Business and Personal Finances Separate Even if you used personal assets to start your freelance business, [...]

2018-01-18T06:19:50+00:00 February 15th, 2018|Categories: Ongoing Management and Protection|Tags: , , , , |

How to Start a Successful Bookkeeping Business

Good accounting software, a few clients, high-speed internet and a passion for being your own boss…what else does it take to start your own bookkeeping business? As with every small business startup, it’s important to do some research, and take care of the basics before you actually open for business. If you start your business on the right foot, you won’t stumble when you’ve grown and had so many clients you need to hire help. Increasing Your Chances for Business Success Get training or real-world experience. Working at an accounting firm or bookkeeping business can give you some [...]

2018-02-07T07:22:29+00:00 February 13th, 2018|Categories: Startup and Launch|

Use Your 2017 Client Base to Grow Your Accounting Business in 2018

Right about now, your accounting business is probably up to its eyeballs in tax returns. You may be so busy you’re forgetting that your New Year’s resolution for 2018 was to grow your accounting business by making better use of your existing client base. No matter how busy you are, set aside some time each week to work on marketing to your existing client base. Here’s how to do it: Get to Know Your Clients Better You may think you already have a great relationship with your accounting clients, but how well do you really know them? Do [...]

2018-06-05T06:16:05+00:00 February 6th, 2018|Categories: Growth and Expansion|Tags: |

Internet Sales Tax Rules for Small Business

Whether you’re just starting your e-commerce business or adding an e-commerce store to your existing brick-and-mortar, it’s crucial to fully understand internet sales tax rules. In the United States, sellers are only required to collect sales tax from buyers in states where they have “sales tax nexus” or a significant presence in a state. You always have sales tax nexus in a state if it is your home state and/or if you have an office, store, warehouse, sales representative, or employee located in that state. The government also considers you have nexus if you sell products in a state’s [...]

2018-01-24T04:32:53+00:00 January 23rd, 2018|Categories: Ongoing Management and Protection|Tags: |

Developing a Business Plan That Anyone Can Execute

Developing a business plan, securing financing, and putting together a winning team—all are key components of getting your new business on the right path from the start. But without a business plan, you may not stand a chance of recruiting your dream team or landing the financing you need. The Ins and Outs of Developing a Business Plan We’ve all read the stories of million-dollar businesses that started with a few ideas jotted on a scrap of paper or a bar napkin. But in reality, how many of those businesses grew to million-dollar sales without developing a business [...]

2018-01-09T14:11:16+00:00 January 3rd, 2018|Categories: Seed and Development|Tags: |

How to Start a Trucking Business

If you’ve always wanted to start a trucking business, now could be the perfect time to put your plan into action. In the third quarter of 2017, e-commerce accounted for 9.1% of overall retail sales—almost double the figure from 2010. Online retailing’s popularity is just one reason the amount of goods hauled by truck is projected to grow by more than 3% annually for the next five years, according to the American Trucking Associations (ATA). Demand for trucking will be so great that the ATA predicts the industry will need to recruit almost 100,000 new drivers per year. [...]

2017-12-18T10:36:23+00:00 December 27th, 2017|Categories: Startup and Launch|Tags: , |

Small Business Tax Tips to Grab at Year End

Before you let the hustle and bustle of the holiday season take over your business (and your life), now’s a good time to review your financial situation and explore some money-saving small business tax tips. Below is a list of my top ten tax tips entrepreneurs can still benefit from at year-end. My Top Ten Small Business Tax Tips 1. Deduct Startup Expenses Did you start your business this year? You may be able to claim some of your startup expenses on your tax return in the year you actually opened the business. To qualify as a startup expense [...]

2017-12-20T04:00:52+00:00 December 18th, 2017|Categories: Ongoing Management and Protection|Tags: , |

10 Essential Tips for Successfully Marketing Through Social Media

As we approach year-end, there’s no avoiding the barrage of annual self-evaluation questions filling the small business owner’s busy brain: What could I have done to bring in more business? Did I do the right kinds of marketing through social media? And on and on! The good news: While you’re trying to figure out the best way to reach your audience on social media, the marketers at social networking platforms are working to help you accomplish the same goals. To make your next year in business even better (at least when it comes to marketing through social media), [...]

2017-12-04T05:43:53+00:00 December 4th, 2017|Categories: Growth and Expansion|Tags: , |

Creating Your Own Business and Loving What You Do!

The entrepreneurs you read about or see on TV may seem like overnight successes—but in reality, creating your own business doesn’t happen overnight. Behind every successful business idea, months (or even years) of thought and planning have gone into launching it. After all, who wants to risk the money, time and effort required to start a new business on a mere whim? One of the keys to success is creating a business you’re excited about. Your passion will help you persist through all the obstacles. Here are three ideas for creating your own business and loving what you [...]

2017-11-13T05:06:36+00:00 November 20th, 2017|Categories: Seed and Development|Tags: , , , |

Flexible Staffing Options: Get Help Without Hiring Full-time Employees

At some point, growing businesses need more hands on-deck. But that doesn’t necessarily mean you have to invest the money to hire full-time employees—yet. Before you hire full-time employees, there are other staffing options you can explore. Bring on Extra Help With Our Six Flexible Staffing Options 1. Family and Friends Starting a business requires long hours and time away from family and friends. You can avoid the separation issue (and create new bonds) by hiring family and friends to help run your business. Family businesses account for 64 percent of the U.S. gross domestic product and create [...]

Firing a Client: Why, When and How

When you’re starting a business, it’s hard to imagine a time when you would actually turn away business or find yourself in a situation where firing a client is required. In the beginning, of course, beggars can’t be choosers, and even if the client isn’t a big spender, every penny counts. Plus, at the beginning, you’re more concerned about getting experience and building your reputation, in your industry and community. But eventually, as you get more established, there will likely be a situation when you have to decide whether a particular client is worth the hassle or whether [...]

2017-09-08T10:37:43+00:00 August 8th, 2017|Categories: Ongoing Management and Protection|Tags: , , |

10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a new company is creating a strong small business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.  1. Understand the basics of a small business brand To craft your brand message, start by asking yourself (and answering) these questions: What does your company do? Can you distill that down to a few sentences or bullet points? Why does your company do [...]

2017-11-20T11:17:26+00:00 July 19th, 2017|Categories: Growth and Expansion|Tags: , , , , |