SPayton

/Susan Payton
Susan Payton

About Susan Payton

Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management, as well as the founder of HowtoCreateaPressRelease.com. She’s written three business books: How to Get More Customers with Press Releases, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and frequently blogs about small business and marketing on sites including The Marketing Eggspert Blog, AllBusiness, CorpNet, Small Business Trends, Chamber of Commerce and BizLaunch. Follow her on Twitter @eggmarketing.

Is Your Marketing Working? How to Measure the Right Data

In our dreams, we’d have infinite resources for our marketing efforts and we’d dazzle the world with our intricate and clever strategies that bring abundant customers and build massive loyalty. Dreams are fun and they can inspire us to grow in new directions, but the real world is a bit more constrained. Yet within these real world limits it is important that marketing campaigns have meaningful and determinable outcomes.

By | December 17th, 2015|Growth and Expansion|0 Comments

How to Conduct a Digital Marketing Audit

Another year has come and gone — well, it’s not gone completely, but it is going. Back in January, I posted about the possibilities of the new year and encouraged readers to take time each month to focus on building stronger content marketing skills. The great news is that if you started the journey with me 12 months ago, then you’ve grown in unimaginable ways. The good news is that if you didn’t start or didn’t keep up, the information lives on, here on CorpNet, and you can follow along at your own pace in the way that works best for you.

By | December 10th, 2015|Growth and Expansion|0 Comments

5 Reasons You Can No Longer Ignore Video Marketing

While a year or two ago, video marketing was still cutting-edge, it’s now become one of the more popular ways to reach an audience. In fact, there are 55% more people watching mobile videos around the world than there were in 2013, and you can bet that some of those people fit your customer demographic. Here’s why you need to add videos to your content marketing plan in 2016.

By | December 8th, 2015|Growth and Expansion|0 Comments

6 Last-Minute Marketing Tips for Black Friday

The clock is ticking and the holiday hurrah is building up to one of the biggest shopping days of the year. If you haven’t jumped on your holiday planning just yet, all is not lost. You still have some time to build a sweet, little Black Friday marketing campaign. With 25% of shoppers (that number jumps to 56% when you include online shopping) already planning to hit the streets on Black Friday, you can take advantage of this unofficial holiday, even if you’re a procrastinator.

By | November 19th, 2015|Growth and Expansion|0 Comments

6 Tips to Rocking Content Marketing with an Ebook or Whitepaper

Does the thought of writing something longer than a blog post make you stop and catch your breath? Blog posts are just the tip of the content marketing iceberg, so pull up a chair and let’s talk about whitepapers and ebooks. In general, the agreed definition of a whitepaper is a longer document, usually in the 8-20 page range, that addresses a problem or challenge, provides a solution, and demonstrates the expertise of the author (you!). Ebooks are longer, more thorough, and cover slightly bigger territory.

By | November 12th, 2015|Growth and Expansion|0 Comments

Are Clearance Sales a Smart Marketing Strategy?

Traditionally, clearance sales are a way for businesses to clear out merchandise that is out-of-date or selling slowly to create room for new and updated stock. There are many ways to incorporate sales such as buy-one-get-one deals, coupons, and even bulk discounts. You can use these tactics in a multitude of ways to build sales, but what should you do with goods that are hard to move?

By | October 22nd, 2015|Growth and Expansion|0 Comments

How to Use Holiday Marketing to Your Benefit

If you haven’t had the time to start planning your holiday marketing for the year, the time to start is now. The holiday season is not just a time of celebration and relaxation; it is also time when your marketing efforts can build customer confidence and rapport; all while strengthening your brand and increasing your sales base. Your holiday marketing strategies should serve your business and your customers. Here are five ways your holiday marketing efforts can benefit your company:

By | October 14th, 2015|Growth and Expansion|0 Comments

Get More Out of Content Marketing with Infographics

Now that you’ve been using content marketing to build a better relationship with your audience and make it easier for potential customers to find you, you might be wondering how you can make your appeal stronger and provide more captivating content. As part of our 12-month analysis into how to improve your content marketing, we’ve looked at how to write engaging titles, boost social media strategies, and utilize email to connect with your audience. This month the focus is on infographics and how they can help grab your audience’s attention.

By | October 7th, 2015|Growth and Expansion|0 Comments

Bone Up on Podcasting

As you learn how to run a business, it’s always a good idea to add variety to your content marketing strategy. Podcasting, or an episodic series of digital audio broadcasts, is another way of distributing content to your audience. People may argue the specifics of what makes a podcast a podcast, but the only thing that is not disputed is that the audience for podcasts grows each month. Meanwhile the experts argue about whether the medium is in “the middle of a long boom or a short bubble,” but everyone agrees that podcasting is an emerging way to nurture an audience.

By | September 30th, 2015|Growth and Expansion|0 Comments