SPayton

Susan Payton

About Susan Payton

Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management, as well as the founder of HowtoCreateaPressRelease.com. She’s written three business books: How to Get More Customers with Press Releases, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and frequently blogs about small business and marketing on sites including The Marketing Eggspert Blog, AllBusiness, CorpNet, Small Business Trends, Chamber of Commerce and BizLaunch. Follow her on Twitter @eggmarketing.

20 Characteristics of Successful Entrepreneurs

There's a neverending debate on whether entrepreneurs are born or made. I don't claim to be able to make the call one way or another, but I have noticed several characteristics that the most successful small business owners seem to share. Here they are. Whether entrepreneurs are made or born, they all share similar characteristics. How many of these do you possess?

2017-10-04T09:26:29+00:00 October 3rd, 2017|Categories: Startup and Launch|Tags: |

10 Holiday Marketing Ideas You Can Use Today

While your broader holiday marketing campaign may have been planned weeks or months ago, you may still be looking for last-minute holiday-themed content ideas for your blog, or for ebooks or whitepapers. Using the holidays for some of your content can attract more readers, as well as help you find more customers before the end of the year.

2017-10-04T09:36:33+00:00 December 5th, 2016|Categories: Growth and Expansion|Tags: |

Is Your Marketing Working? How to Measure the Right Data

In our dreams, we’d have infinite resources for our marketing efforts and we’d dazzle the world with our intricate and clever strategies that bring abundant customers and build massive loyalty. Dreams are fun and they can inspire us to grow in new directions, but the real world is a bit more constrained. Yet within these real world limits it is important that marketing campaigns have meaningful and determinable outcomes.

2017-12-28T06:01:03+00:00 December 17th, 2015|Categories: Growth and Expansion|Tags: |

How to Conduct a Digital Marketing Audit

Another year has come and gone — well, it’s not gone completely, but it is going. Back in January, I posted about the possibilities of the new year and encouraged readers to take time each month to focus on building stronger content marketing skills. The great news is that if you started the journey with me 12 months ago, then you’ve grown in unimaginable ways. The good news is that if you didn’t start or didn’t keep up, the information lives on, here on CorpNet, and you can follow along at your own pace in the way that works best for you.

2018-02-22T07:12:56+00:00 December 10th, 2015|Categories: Growth and Expansion|Tags: |

5 Reasons You Can No Longer Ignore Video Marketing

While a year or two ago, video marketing was still cutting-edge, it’s now become one of the more popular ways to reach an audience. In fact, there are 55% more people watching mobile videos around the world than there were in 2013, and you can bet that some of those people fit your customer demographic. Here’s why you need to add videos to your content marketing plan in 2016.

2017-11-09T05:11:10+00:00 December 8th, 2015|Categories: Growth and Expansion|Tags: |

6 Last-Minute Marketing Tips for Black Friday

The clock is ticking and the holiday hurrah is building up to one of the biggest shopping days of the year. If you haven’t jumped on your holiday planning just yet, all is not lost. You still have some time to build a sweet, little Black Friday marketing campaign. With 25% of shoppers (that number jumps to 56% when you include online shopping) already planning to hit the streets on Black Friday, you can take advantage of this unofficial holiday, even if you’re a procrastinator.

2017-12-22T10:36:39+00:00 November 19th, 2015|Categories: Growth and Expansion|Tags: |

6 Tips to Rocking Content Marketing with an Ebook or Whitepaper

Does the thought of writing something longer than a blog post make you stop and catch your breath? Blog posts are just the tip of the content marketing iceberg, so pull up a chair and let’s talk about whitepapers and ebooks. In general, the agreed definition of a whitepaper is a longer document, usually in the 8-20 page range, that addresses a problem or challenge, provides a solution, and demonstrates the expertise of the author (you!). Ebooks are longer, more thorough, and cover slightly bigger territory.

2018-02-22T07:08:51+00:00 November 12th, 2015|Categories: Growth and Expansion|Tags: |

Are Clearance Sales a Smart Marketing Strategy?

Traditionally, clearance sales are a way for businesses to clear out merchandise that is out-of-date or selling slowly to create room for new and updated stock. There are many ways to incorporate sales such as buy-one-get-one deals, coupons, and even bulk discounts. You can use these tactics in a multitude of ways to build sales, but what should you do with goods that are hard to move?

2017-12-06T08:56:51+00:00 October 22nd, 2015|Categories: Growth and Expansion|Tags: |

How to Use Holiday Marketing to Your Benefit

If you haven’t had the time to start planning your holiday marketing for the year, the time to start is now. The holiday season is not just a time of celebration and relaxation; it is also time when your marketing efforts can build customer confidence and rapport; all while strengthening your brand and increasing your sales base. Your holiday marketing strategies should serve your business and your customers. Here are five ways your holiday marketing efforts can benefit your company:

2018-02-23T09:34:22+00:00 October 14th, 2015|Categories: Growth and Expansion|Tags: |

Get More Out of Content Marketing with Infographics

Now that you’ve been using content marketing to build a better relationship with your audience and make it easier for potential customers to find you, you might be wondering how you can make your appeal stronger and provide more captivating content. As part of our 12-month analysis into how to improve your content marketing, we’ve looked at how to write engaging titles, boost social media strategies, and utilize email to connect with your audience. This month the focus is on infographics and how they can help grab your audience’s attention.

2018-02-22T07:13:41+00:00 October 7th, 2015|Categories: Growth and Expansion|Tags: |

Bone Up on Podcasting

As you learn how to run a business, it’s always a good idea to add variety to your content marketing strategy. Podcasting, or an episodic series of digital audio broadcasts, is another way of distributing content to your audience. People may argue the specifics of what makes a podcast a podcast, but the only thing that is not disputed is that the audience for podcasts grows each month. Meanwhile the experts argue about whether the medium is in “the middle of a long boom or a short bubble,” but everyone agrees that podcasting is an emerging way to nurture an audience.

2017-12-28T05:46:25+00:00 September 30th, 2015|Categories: Growth and Expansion|Tags: |

11 Steps You Should Take to Improve Your Q4 Marketing

As of September 30th, there will only be about 90 days left in the year and Q4 will be a reality. Rather than worrying about what you haven’t done, take time right now to research, prepare, and launch your Q4 marketing. So what do retailers need to be doing now to be ready for Q4? Here are 11 things you can do to to get your business ready:

2018-02-22T07:04:38+00:00 September 2nd, 2015|Categories: Growth and Expansion|Tags: , |

Marketing From the Ground Up

I meet a lot of small business owners who are frustrated because they try one or two marketing strategies like email or blogging, and then don't understand why those techniques don't send them traffic. What I tell them — and will tell you — is that you have to start with the right foundation and have marketing goals if you want to actually move the needle and get results.

2017-11-22T14:58:10+00:00 August 26th, 2015|Categories: Growth and Expansion|Tags: |

8 Ways to Become an Email Marketing Genius

Email is a tried and true tool that often gets the least fanfare around shinier tools like social media, but it is such a dependable and reliable tool in your marketing arsenal that you owe it to yourself to keep your email skills fresh and fabulous. It is easy to think that after decades of using email that you need not polish your skills. However, this mindset will quickly erode your value as a marketer. As we proceed into the latter half of the year and deeper into our 12-month primer on developing your marketing know-how, I want to focus on ways to improve your email marketing skillset and encourage you to keep developing the tools of your trade.

2018-02-22T07:11:11+00:00 August 3rd, 2015|Categories: Growth and Expansion|Tags: |

5 DIY Marketing Skills to Build This Month

In January, I provided a 12-month calendar to help you improve your marketing. This month’s focus is: improve a skill. Marketing is a must-have skill that you use in every facet of building your business. From writing your business plan to customer service, you are continuously hone your marketing proficiency. By doing it yourself, you build your skills, and in order to develop this know-how, you must dedicate yourself to learning.

2017-12-22T11:49:55+00:00 July 20th, 2015|Categories: Growth and Expansion|Tags: , |

18 Ways to Promote Your Brand Online (Without Being Annoying)

Social media has proven to be worthy of all the adulation. It has demonstrated its ability to connect people, enable conversation, and help small businesses build brand awareness quickly. By now, I hope you have an established and up-to-date presence on various social media websites. As these platforms have mushroomed over the last few years, they now share some ubiquitous feature that make them even easier to use.

2017-12-27T11:37:16+00:00 June 11th, 2015|Categories: Growth and Expansion|Tags: |

Spend Less Time on Marketing: Automation Tools You Can’t Live Without

Would you be shocked at how little time I spend each week marketing my business? Probably. On average, I spend under an hour managing my social media, email, and other marketing components. Am I practicing magic? Not so. I'm simply using smart tools to automate a lot of my marketing tasks. I'll share my secret formula with you so you can save time and get more marketing done.

2017-12-13T13:42:21+00:00 May 11th, 2015|Categories: Growth and Expansion|Tags: , |

Before Publishing That Tweet, 7 Questions to Ask Yourself

One of the advantages of social media in general and Twitter in particular is the ease of publishing and the speed of getting your message out to the multitudes. Watch out though: this benefit can quickly turn into a disadvantage because off-the-cuff remarks or swift comebacks can undermine your brand’s core message. Of course, you don’t want to overthink your communications either because the shelf-life of a tweet can be very, very brief when 500 million tweets are published every day.

2017-12-22T10:47:28+00:00 April 27th, 2015|Categories: Growth and Expansion|

3 Tricks That Will Help You Write Consistent Blog Posts

You have a gorgeous website, but it only has a handful posts or you’re gearing up to go live, and oops...your content is lackluster. What can you do to bolster your lack of content? Well, barring your ability to time-travel or clone yourself, the only thing you can do is change your habits around blogging from this point on. If you devote yourself to consistent effort, you will, through the magic of time passing, soon have an abundance of beautiful posts on your website. The biggest barrier between you and consistent posting is excuses. Accept no more excuses from yourself and use these three amazing tips to support you in your quest to write consistent blog posts.

2017-12-13T14:48:58+00:00 March 9th, 2015|Categories: Growth and Expansion|Tags: |