Growth and Expansion

/Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


Ten Startup Podcasts for Today’s Modern Entrepreneur

It’s no surprise why today’s modern entrepreneurs like to listen to startup podcasts. Podcasts are portable -- a great way to get information when you can’t read but can listen.  Often podcasts contain golden tidbits that you might not pick up in a written piece. Many startup podcasts include interviews with experienced business experts who can offer invaluable insights to help you grow your business in ways you never considered before. And best of all, they are usually free.   Here are 10 startup podcasts to put on your listening list, along with a description of why each [...]

By | November 17th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

Why a Business Mentor Can Impact Your Business

As a business owner, you want to use every advantage to help ensure success. One opportunity to consider is a business mentor. A business mentor is an entrepreneur with more experience than you and who’s there to help you achieve your goals. It’s someone with no stake in your company that you can trust to keep you moving ahead. Unlike business coaching, which usually is a limited engagement focused on specific business problems, with mentoring you can develop a relationship that lasts indefinitely and is personally and professionally rewarding to both parties. Why You Should Seek Out a [...]

By | November 10th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

8 Efficient Business Practices To Start Now

The modern business must take advantage of useful tools to run at peak efficiency. Some tools improve productivity, while others remove excess downtime among employees or lower the risk of human error. If you're looking for efficient business practices to streamline your venture, the following eight options offer excellent places to start. Efficient Business Practices to Focus On Virtual Phone Systems According to a Gallup survey, as of 2016, 43 percent of employees work at home at least part of the time. When managing remote employees, you need a way to keep them connected to their offices, especially if they [...]

5 Ways to Improve Your Online Business Reputation

If you don’t have a good online business reputation, you can easily lose customers to your competitors. This is why big businesses hire consultants to help improve their reputation online. Most shoppers gauge the reputation of a company before committing to a purchase. They look at various sources such as social media and review sites to see how people are talking about you.  Small businesses and startups can also improve their online reputation without breaking the bank. In this article, we’ll cover 5 tips to give your business’ online reputation a healthy boost. Boosting Your Online Business Reputation [...]

By | October 24th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

Small Business Technology Solutions That Offer Growth

As technology continues to reshape the way we do business, it’s easy to jump to the conclusion that powerful tools - such as artificial intelligence and the IoT – are only an asset to bigger companies. But this isn’t true. In fact, the ubiquity of connected devices is driving more opportunities for small business owners to shine than ever before. Things move fast, and for small businesses, the only choice is to embrace digital change and learn how to reap the benefits of various new technologies. To get started, here are six small business technology solutions that companies [...]

By | September 29th, 2017|Categories: Growth and Expansion|Tags: , , |0 Comments

Flexible Staffing Options: Get Help Without Hiring Full-time Employees

At some point, growing businesses need more hands on-deck. But that doesn’t necessarily mean you have to invest the money to hire full-time employees—yet. Before you hire full-time employees, there are other staffing options you can explore. Bring on Extra Help With Our Six Flexible Staffing Options 1. Family and Friends Starting a business requires long hours and time away from family and friends. You can avoid the separation issue (and create new bonds) by hiring family and friends to help run your business. Family businesses account for 64 percent of the U.S. gross domestic product and create [...]

10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a new company is creating a strong small business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.  1. Understand the basics of a small business brand To craft your brand message, start by asking yourself (and answering) these questions: What does your company do? Can you distill that down to a few sentences or bullet points? Why does your company do [...]

By | July 19th, 2017|Categories: Growth and Expansion|Tags: , , , , |0 Comments

What Drives Social Sharing? The Psychology of Viral Content

Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery. By better understanding the psychological gears behind social sharing, you’ll be able to use them to create content that will inspire and entice your readers to share that content through their networks. Psychological Factors That Drive Social Sharing Emotions are heavily involved in the reasons why certain types of content become popular. In fact, i-SCOOP [...]

By | July 5th, 2017|Categories: Growth and Expansion|Tags: , , |0 Comments

5 Inspiring Small Business Quotes from Top Olympians

We all have hurdles to jump and far distances to go. This is true of every business owner. Oftentimes, the grind is tough and it seems too difficult to go on, like our goals are unreachable. However, it’s important to remember that a little inspiration and plenty of determination can take us farther than what we’ve even dreamed. While the determination is up to you, you can find inspiration anywhere. We’ve compiled 5 quotes from top Olympic athletes to keep the torch of motivation burning inside you. Every champion was once a contender that didn’t give up. – [...]

By | June 28th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

Local SEO for Your Local Business: Get Listed Where It Counts Most

Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from your competition. Most local search is performed with the intention of an immediate visit, so you want potential customers to be able to find you as they drive around town and in emergency situations, if that is relevant to your product or service. [...]

By | May 31st, 2017|Categories: Growth and Expansion|Tags: , , |0 Comments