Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


Help Clients Choose What Is the Best Business Structure Without Fear of Unauthorized Practice of Law

What is the best business structure? Here's how to help your clients (and boost your revenue) without illegally engaging in the practice of law.

How to Hire Your First Employee

Hiring your first employee is exciting. It means your business is growing and you need someone with special skills to help take it further.

Have Employees? Then You Need to Understand Employment Taxes

Hiring employees can make a world of difference when it comes to eliminating your stress and streamlining operations and understanding employment taxes

Increase Professional Services Revenue with the CorpNet Partner Program

A path for business coaches, CPAs, lawyers, tax advisors, and bookkeepers to increase professional services revenue without overworking or adding overhead.

2019-02-05T16:30:47-07:00 February 6th, 2019|Categories: Growth and Expansion, Partner Program|

The Difference Between a Business Entity Statutory Conversion and Business Domestication

Statutory conversion vs. business domestication. One changes a business entity type; the other changes a company's home state. Read on to learn more!

Three Tips for Business Coaches to Help Their Clients Succeed in 2019

How can you help your coaching clients achieve entrepreneurial success? These tips for business coaches will help you help your clients succeed.

The CorpNet Partner Program Opens a New Revenue Stream for Your Business— Without Adding Overhead

The CorpNet Partner Program gives professional services providers a way to increase revenue without adding overhead. Here’s how it works.

How to Hire a Ghostwriter for Your Accounting Blog

Does your accounting business need a blog? Yes, web content like blogs helps your business rise in the search engine rankings. So, if your business website doesn’t have a blog, it’s time to create one. If you already have a blog, are you keeping it current? When potential clients see a website with an outdated blog, it immediately gives them cause for concern. But, you may be thinking, you’re so busy running your accounting business, you don’t have the time to create and maintain a blog. Why not hire a ghostwriter to write some—or most—of your posts? By [...]

2018-08-08T11:59:35-07:00 August 9th, 2018|Categories: Growth and Expansion|Tags: , |

Don’t Let Poor Accounting Firm Management Stifle Your Growth

What barriers to business growth is your accounting firm facing? Although the answers to that question might vary from industry to industry, I’m sure most boil down to similar sentiments. I know in my business, bandwidth can be a barrier to growth—but not bandwidth in the technical sense. Instead, we’re sometimes limited by our own bandwidth and how much our team can accomplish with the time and resources we have. Sometimes we manage our bandwidth well, and sometimes we don’t. There were times we tried to take on a task we should have outsourced, or skimped when a [...]

2018-06-15T06:26:35-07:00 June 26th, 2018|Categories: Growth and Expansion|Tags: |

Automate Your Sales: 5 Chatbots With the Best ROI for Small Businesses

The growth of artificial intelligence is not rendering the customer service industry obsolete—not right now anyway—but this modern technology is changing how businesses engage and interact with their customer base. Major corporations like Marriott, Sephora, Amazon, Google, Netflix, and Facebook have launched AI interface platforms to automate their client communication, and now small businesses are recognizing the benefits of this trend as well. When it comes to an organization’s customer relationship management strategy, the use of AI chatbots has specifically become a game-changer. From answering customer questions and troubleshooting their concerns, to producing new business leads and marketing [...]

2018-05-30T08:20:30-07:00 June 21st, 2018|Categories: Growth and Expansion|Tags: , |

The Top 10 Guest Blogging Mistakes

Guest blogging is a tried-and-true strategy to help build backlinks and drive traffic to your website. It seems like everyone is trying to guest blog. And, if you haven’t noticed, it’s getting increasingly difficult to find a host for your guest blog. The reason for this is that website owners and bloggers are becoming overwhelmed with poorly-written requests. You’ll find greater success in placing your posts by avoiding these guest blogging mistakes. Mistake One: Not Researching the Host’s Website The old saying goes that you need to crawl before you can walk. The same idea holds true for [...]

2018-05-30T07:24:03-07:00 June 19th, 2018|Categories: Growth and Expansion|Tags: |

Your e-Commerce Brand is Yearning for Influencer Marketing

The race of social media marketing is on and the competition is running rampant. Facebook takes the center stage with almost 2B accounts, while YouTube contends as the runner-up, having amassed a total of 1.5B accounts. Apparently, recent statistics reveal that Instagram has more than 800 million accounts under its belt, which makes it the third most recognized social media platform across the Internet. Influential marketing is also a buzzword trending on the horizon. It has engulfed a better part of the society in its folds. Who would’ve thought that social media can be such a powerful platform, [...]

2018-04-19T09:24:44-07:00 June 14th, 2018|Categories: Growth and Expansion|Tags: , |

How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success. When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a professional looking website with engaging [...]

2018-04-12T06:16:11-07:00 May 17th, 2018|Categories: Growth and Expansion|Tags: , |

Freelancer Branding for Nonmarketers

Being a freelancer is a dream job for many but it is also one of the scariest business decisions you can make. Although being your own boss and escaping the cubicle sounds like the greatest thing in the world, the anxiety that comes with it does not. Wondering whether or not you’ll have enough clients to make ends meet and figuring out finances for freelancers in general usually balances out the euphoria. However, successful freelancers didn’t get to where they are by sheer luck. Hard work and an amazing portfolio were key, but they also have something that [...]

2018-05-03T13:19:07-07:00 May 9th, 2018|Categories: Growth and Expansion|

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company. One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is Facebook Live videos. These live videos can be used to promote [...]

2018-04-30T07:32:02-07:00 May 1st, 2018|Categories: Growth and Expansion|Tags: |

Guide to Setting Up a Remote Office

Picture this: you’ve started your own business, and it’s going well. You’re gaining more clients and customers and it’s looking like you might be ready to hire an employee. But…you’ve been working out of your cramped home office and have no place for another desk. You need that employee faster than you’d be able to find and set up a new office space. The solution? A remote employee. Workplace technologies are rapidly eliminating the barriers geography typically presents, making it easier than ever to have a cohesive office without actually sharing a physical space. And as employees, particularly [...]

2018-04-09T06:57:22-07:00 April 11th, 2018|Categories: Growth and Expansion|Tags: |

The CPA’s Guide to Using Accounting Automation

What does accounting automation mean to your accounting business? From one perspective, you might mourn the loss of business related to simple accounting that your clients can now handle on their own thanks to automation. No longer are most business clients in need of basic services such as data entry, basic bookkeeping or preparing simple tax returns. Here are just a few of the lower value accounting services that accounting automation now enables clients to handle on their own: Maintaining a database of customers and vendors Tracking customers’ accounts Maintaining a database of items in inventory Creating sales [...]

2018-06-05T06:16:03-07:00 April 10th, 2018|Categories: Growth and Expansion|Tags: |

Accounting Service Pricing: Change Your Philosophy to Increase Your Profits

Most small business owners don’t charge enough for their services. Because the competition is so fierce, they typically undervalue what they offer out of fear that if they charge too much, they won’t attract enough clients or the right kinds of clients. But the truth is, the more you strengthen your relationship with your accounting clients and demonstrate your value, the more you can charge for your accounting services. If your competitors are charging more than you, don’t make the mistake of thinking you’ll attract more clients by charging less money. More often, charging less can put you [...]

2018-06-05T06:16:03-07:00 April 3rd, 2018|Categories: Growth and Expansion|Tags: |

Accounting SEO: Local Search Optimization You Need to Know

Just like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short. I might be just a little bit biased since I've been working with SEO for fifteen years. But I am with good reason. I have experienced the benefits of SEO first hand and I know SEO can be a game changer for an accounting practice or single accountant office. An accounting SEO strategy is similar to that of regular SEO, although there is one important nuance [...]

2018-06-05T06:16:04-07:00 March 27th, 2018|Categories: Growth and Expansion|Tags: , |

March Madness: Small Business and How to Prepare for Victory

There are many reasons the NCAA March Madness tournament is heavily featured in the news and on television screens across the country. It’s exciting to watch and follow the 68 college basketball teams battle and try to eliminate their competition over the three weeks of the tournament. Even fair-weather college sports fans get into the matchups (your employees probably have a bracket pool going). I know in my house, the games are on constantly. Probably the most exciting part of the matchups is seeing how the lesser-known schools do against the big guys that are favored to win [...]

2018-03-26T06:21:52-07:00 March 26th, 2018|Categories: Growth and Expansion|