Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


How to Use Google Analytics to Improve and Measure Your SEO

One of the most effective tools that you can use to boost SEO is Google Analytics. This vital resource can give you copious amounts of data that are linked to your website and how well it is doing as a whole, in addition to how well your SEO strategy is doing. One of the main reasons that website owners and SEO consultants swear by Google Analytics is because it can be so useful for discovering areas of your website that need improvement. With that in mind, the question is how can you use Google Analytics to improve and [...]

By | 2018-02-07T06:31:03+00:00 February 14th, 2018|Categories: Growth and Expansion|0 Comments

Increasing Client Satisfaction in Accounting Firms

What if you could increase customer satisfaction, while also increasing your revenue and profits? What if you could accomplish both objectives without changing your existing workload or staff? In a recent webinar, we walked through the benefits moving towards a more proactive mode with clients by helping them manage the burden of incorporation, LLC filings, registered agent services, and annual compliance management. We also explored CorpNet’s partner program and showed how CPAs, accountants, and bookkeepers can easily add these services to their existing advisory offering. At the end of the webinar, I held a live Q&A session for attendees. [...]

By | 2018-02-12T06:10:36+00:00 February 12th, 2018|Categories: Growth and Expansion|0 Comments

Online Brand Guidelines for Small Businesses

Establishing an online brand is essential. A brand, according to the American Marketing Association, is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Ranchers put a hot iron on their cattle to affix a unique symbol—their brand. From a marketing perspective, the idea of a brand is much broader. Your brand is your identity and is the underpinning of your business. Creating Your Online Brand Recognize That a Brand Means Money A brand is a type of intellectual property that can have significant [...]

By | 2018-01-09T06:15:13+00:00 February 8th, 2018|Categories: Growth and Expansion|Tags: , , |0 Comments

10 Best Cloud Based Apps for Small Business in the Year 2018

With so much business technology today, it's hard to know the good from the bad. With cloud computing, you don't need to worry about this a lot because you can replace your business' hardware with a monthly subscription that lets you check out a variety of apps to see what works best for your business. These Software as a Service (SaaS) tools are available to fit all your business' needs while also improving collaboration, power, and cost-effectiveness. Considering that more people use their smartphone than their computer today, it's important to allow your employees to always work on [...]

By | 2018-02-05T13:17:51+00:00 February 7th, 2018|Categories: Growth and Expansion|0 Comments

Use Your 2017 Client Base to Grow Your Accounting Business in 2018

Right about now, your accounting business is probably up to its eyeballs in tax returns. You may be so busy you’re forgetting that your New Year’s resolution for 2018 was to grow your accounting business by making better use of your existing client base. No matter how busy you are, set aside some time each week to work on marketing to your existing client base. Here’s how to do it: Get to Know Your Clients Better You may think you already have a great relationship with your accounting clients, but how well do you really know them? Do [...]

By | 2018-02-05T12:50:55+00:00 February 6th, 2018|Categories: Growth and Expansion|0 Comments

Independent Contractor vs. Employee: Differences, Wage Reporting, and More

Hiring workers to help you achieve your business dream can lift a huge weight off your shoulders. But if you don’t know how to correctly classify them, you might face even bigger problems. Understand the difference between independent contractor vs. employee, find out how to report wages, and learn how to decide worker status to avoid legal issues. Independent Contractor vs. Employee Knowing whether a worker is an independent contractor or employee can be difficult. Before you can decide between the two, learn what sets them apart and how the difference impact taxes and wage reporting. Independent Contractor [...]

By | 2018-01-30T05:06:57+00:00 January 30th, 2018|Categories: Growth and Expansion|Tags: |0 Comments

Creating a Press Release: How to Write, Edit, and Proofread

Creating a press release can be great for marketing, but you have to make sure you are writing it correctly. Whether you're creating a press release for your own company or that of a client, you must plan, edit, and proofread to make your news shine. In addition to being interesting and newsworthy, you also need to make sure that it’s free from any errors and mistakes; admittedly a writer’s least favorite task since it can feel tedious and guarantees to be time-consuming. Today, we’re going to explore how to create and perfect the ideal press release so [...]

By | 2018-01-25T06:18:22+00:00 January 25th, 2018|Categories: Growth and Expansion|0 Comments

Finding the Best Marketing Channels to Acquire Website Traffic

Congratulations! You’ve secured your new business name, formed your company, and launched your new website. Now what? Naturally, your first instinct is to drive traffic to your website in hopes of converting them into paying customers. After all, that’s how we scale. Right? You sign up for one, or all of these – Google AdWords, Facebook, LinkedIn (great platforms to advertise on) – but realize the ad costs to drive traffic from these advertising platforms is more than you have budgeted for. This is a typical scenario we run into with startups. Between the excitement of launching a [...]

By | 2018-01-16T11:09:56+00:00 January 17th, 2018|Categories: Growth and Expansion|Tags: |0 Comments

Making Mastermind Groups Work for Your Business

Making mastermind groups work for your business takes a little bit of courage, an open mind, and strong commitment. The benefits to you and your business, however, can be great. Napoleon Hill is credited with the idea of the mastermind group, which he defined as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” More colloquially, mastermind groups are typically thought of as business owners that come together to share best practices, solve problems and help each other to work on their businesses and grow [...]

By | 2018-01-09T06:13:43+00:00 January 16th, 2018|Categories: Growth and Expansion|0 Comments

Do I Need a Startup Advisor?

A startup advisor can be invaluable to help you navigate through startup pitfalls, structure your company, find funding or scale up your business for profitable growth. I recommend a startup advisor -- provided you can devote the time to make the most out of your advisor’s expertise, talents, and connections.   If you just go through the motions without leveraging what your startup advisor has to offer, then it will be a waste of time. But if you are committed to accepting advice and mentoring, and you pick the right startup advisor, you can accelerate your business’s success. [...]

By | 2018-01-22T12:02:27+00:00 January 5th, 2018|Categories: Growth and Expansion|Tags: |0 Comments

Five Tips for Hiring Freelancers

As your business grows, so too does your payroll. Hiring can be one of the biggest struggles for growing business. The amount of time, money, and other resources needed to find, vet, hire, and train new employees are overwhelming. And, when these new employees don’t work out, you find yourself in an even bigger hole than before. Therefore, many successful businesses are turning to short-term contractors, or freelancers, to alleviate some of the bandwidth struggles they are experiencing. Using a freelancer can make sense if you want to mitigate the risks of new hires. Freelancers are cost-effective, specialized, [...]

By | 2017-12-18T13:14:20+00:00 December 21st, 2017|Categories: Growth and Expansion|Tags: |0 Comments

The Importance of Customer Reviews and Why You Should Encourage Them

Opening up your business to online scrutiny feels like under-dressing for harsh winter weather -  you’re not always prepared for the bitterness, and it can sting. Your business is both your passion and livelihood, something you’ve worked hard to create. The thought of a customer having anything but a positive experience with your brand seems bad enough. It’s even more daunting when the customer can easily post a scathing review where others prospective clients are sure to see it. But if you position yourself to not only manage but also leverage customer reviews, it will build trust for [...]

By | 2017-12-07T09:44:47+00:00 December 12th, 2017|Categories: Growth and Expansion|Tags: |0 Comments

10 Essential Tips for Successfully Marketing Through Social Media

As we approach year-end, there’s no avoiding the barrage of annual self-evaluation questions filling the small business owner’s busy brain: What could I have done to bring in more business? Did I do the right kinds of marketing through social media? And on and on! The good news: While you’re trying to figure out the best way to reach your audience on social media, the marketers at social networking platforms are working to help you accomplish the same goals. To make your next year in business even better (at least when it comes to marketing through social media), [...]

By | 2017-12-04T05:43:53+00:00 December 4th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

The Introverted Freelancer: A Survival Guide for Live Networking Events

In high school, when my friends and I would go to a restaurant, we'd give our name to the hostess as Papa. We'd clutch our stomachs with laughter when it was our turn to be seated and the hostess called out Papa-party of 5, your table is ready! Well, guess what? As a freelancer, you're a pa-pa-party of 1 and that means everything in your business falls on you. Your brand image, your sales, your work product, your marketing message. You're it! In order to find new business and generate leads, you've got to put yourself out there. [...]

By | 2017-11-20T10:29:48+00:00 November 29th, 2017|Categories: Growth and Expansion|Tags: |0 Comments

How to Sell a Product Online: A Checklist for Success

If you’re wondering how to sell a product online, you will soon see that the world is your marketplace. Online shopping is now the preferred way to go for many consumers. For instance, 67% of millennials and 56% of GenXers prefer online shopping to in-store shopping, and even a significant number of older individuals buy online. Whether you want to combine online selling with a bricks-and-mortar operation or sell exclusively online, be sure you address all the important issues for success. The following is a checklist of the issues that will lead to profitability. How to Sell a [...]

By | 2017-11-13T05:07:10+00:00 November 25th, 2017|Categories: Growth and Expansion|Tags: , , , , |0 Comments

Ten Startup Podcasts for Today’s Modern Entrepreneur

It’s no surprise why today’s modern entrepreneurs like to listen to startup podcasts. Podcasts are portable -- a great way to get information when you can’t read but can listen.  Often podcasts contain golden tidbits that you might not pick up in a written piece. Many startup podcasts include interviews with experienced business experts who can offer invaluable insights to help you grow your business in ways you never considered before. And best of all, they are usually free.   Here are 10 startup podcasts to put on your listening list, along with a description of why each [...]

By | 2017-10-12T14:29:11+00:00 November 17th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

Why a Business Mentor Can Impact Your Business

As a business owner, you want to use every advantage to help ensure success. One opportunity to consider is a business mentor. A business mentor is an entrepreneur with more experience than you and who’s there to help you achieve your goals. It’s someone with no stake in your company that you can trust to keep you moving ahead. Unlike business coaching, which usually is a limited engagement focused on specific business problems, with mentoring you can develop a relationship that lasts indefinitely and is personally and professionally rewarding to both parties. Why You Should Seek Out a [...]

By | 2017-10-09T14:50:05+00:00 November 10th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

8 Efficient Business Practices To Start Now

The modern business must take advantage of useful tools to run at peak efficiency. Some tools improve productivity, while others remove excess downtime among employees or lower the risk of human error. If you're looking for efficient business practices to streamline your venture, the following eight options offer excellent places to start. Efficient Business Practices to Focus On Virtual Phone Systems According to a Gallup survey, as of 2016, 43 percent of employees work at home at least part of the time. When managing remote employees, you need a way to keep them connected to their offices, especially if they [...]

5 Ways to Improve Your Online Business Reputation

If you don’t have a good online business reputation, you can easily lose customers to your competitors. This is why big businesses hire consultants to help improve their reputation online. Most shoppers gauge the reputation of a company before committing to a purchase. They look at various sources such as social media and review sites to see how people are talking about you.  Small businesses and startups can also improve their online reputation without breaking the bank. In this article, we’ll cover 5 tips to give your business’ online reputation a healthy boost. Boosting Your Online Business Reputation [...]

By | 2017-10-23T10:35:24+00:00 October 24th, 2017|Categories: Growth and Expansion|Tags: , |0 Comments

Small Business Technology Solutions That Offer Growth

As technology continues to reshape the way we do business, it’s easy to jump to the conclusion that powerful tools - such as artificial intelligence and the IoT – are only an asset to bigger companies. But this isn’t true. In fact, the ubiquity of connected devices is driving more opportunities for small business owners to shine than ever before. Things move fast, and for small businesses, the only choice is to embrace digital change and learn how to reap the benefits of various new technologies. To get started, here are six small business technology solutions that companies [...]

By | 2017-12-19T09:51:25+00:00 September 29th, 2017|Categories: Growth and Expansion|Tags: , , |0 Comments