Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


How to Hire a Ghostwriter for Your Accounting Blog

Does your accounting business need a blog? Yes, web content like blogs helps your business rise in the search engine rankings. So, if your business website doesn’t have a blog, it’s time to create one. If you already have a blog, are you keeping it current? When potential clients see a website with an outdated blog, it immediately gives them cause for concern. But, you may be thinking, you’re so busy running your accounting business, you don’t have the time to create and maintain a blog. Why not hire a ghostwriter to write some—or most—of your posts? By [...]

2018-08-08T11:59:35+00:00 August 9th, 2018|Categories: Growth and Expansion|Tags: , |

Don’t Let Poor Accounting Firm Management Stifle Your Growth

What barriers to business growth is your accounting firm facing? Although the answers to that question might vary from industry to industry, I’m sure most boil down to similar sentiments. I know in my business, bandwidth can be a barrier to growth—but not bandwidth in the technical sense. Instead, we’re sometimes limited by our own bandwidth and how much our team can accomplish with the time and resources we have. Sometimes we manage our bandwidth well, and sometimes we don’t. There were times we tried to take on a task we should have outsourced, or skimped when a [...]

2018-06-15T06:26:35+00:00 June 26th, 2018|Categories: Growth and Expansion|Tags: |

Automate Your Sales: 5 Chatbots With the Best ROI for Small Businesses

The growth of artificial intelligence is not rendering the customer service industry obsolete—not right now anyway—but this modern technology is changing how businesses engage and interact with their customer base. Major corporations like Marriott, Sephora, Amazon, Google, Netflix, and Facebook have launched AI interface platforms to automate their client communication, and now small businesses are recognizing the benefits of this trend as well. When it comes to an organization’s customer relationship management strategy, the use of AI chatbots has specifically become a game-changer. From answering customer questions and troubleshooting their concerns, to producing new business leads and marketing [...]

2018-05-30T08:20:30+00:00 June 21st, 2018|Categories: Growth and Expansion|Tags: , |

The Top 10 Guest Blogging Mistakes

Guest blogging is a tried-and-true strategy to help build backlinks and drive traffic to your website. It seems like everyone is trying to guest blog. And, if you haven’t noticed, it’s getting increasingly difficult to find a host for your guest blog. The reason for this is that website owners and bloggers are becoming overwhelmed with poorly-written requests. You’ll find greater success in placing your posts by avoiding these guest blogging mistakes. Mistake One: Not Researching the Host’s Website The old saying goes that you need to crawl before you can walk. The same idea holds true for [...]

2018-05-30T07:24:03+00:00 June 19th, 2018|Categories: Growth and Expansion|Tags: |

Your e-Commerce Brand is Yearning for Influencer Marketing

The race of social media marketing is on and the competition is running rampant. Facebook takes the center stage with almost 2B accounts, while YouTube contends as the runner-up, having amassed a total of 1.5B accounts. Apparently, recent statistics reveal that Instagram has more than 800 million accounts under its belt, which makes it the third most recognized social media platform across the Internet. Influential marketing is also a buzzword trending on the horizon. It has engulfed a better part of the society in its folds. Who would’ve thought that social media can be such a powerful platform, [...]

2018-04-19T09:24:44+00:00 June 14th, 2018|Categories: Growth and Expansion|Tags: , |

How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success. When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a professional looking website with engaging [...]

2018-04-12T06:16:11+00:00 May 17th, 2018|Categories: Growth and Expansion|Tags: , |

Freelancer Branding for Nonmarketers

Being a freelancer is a dream job for many but it is also one of the scariest business decisions you can make. Although being your own boss and escaping the cubicle sounds like the greatest thing in the world, the anxiety that comes with it does not. Wondering whether or not you’ll have enough clients to make ends meet and figuring out finances for freelancers in general usually balances out the euphoria. However, successful freelancers didn’t get to where they are by sheer luck. Hard work and an amazing portfolio were key, but they also have something that [...]

2018-05-03T13:19:07+00:00 May 9th, 2018|Categories: Growth and Expansion|

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company. One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is Facebook Live videos. These live videos can be used to promote [...]

2018-04-30T07:32:02+00:00 May 1st, 2018|Categories: Growth and Expansion|Tags: |

Guide to Setting Up a Remote Office

Picture this: you’ve started your own business, and it’s going well. You’re gaining more clients and customers and it’s looking like you might be ready to hire an employee. But…you’ve been working out of your cramped home office and have no place for another desk. You need that employee faster than you’d be able to find and set up a new office space. The solution? A remote employee. Workplace technologies are rapidly eliminating the barriers geography typically presents, making it easier than ever to have a cohesive office without actually sharing a physical space. And as employees, particularly [...]

2018-04-09T06:57:22+00:00 April 11th, 2018|Categories: Growth and Expansion|Tags: |

The CPA’s Guide to Using Accounting Automation

What does accounting automation mean to your accounting business? From one perspective, you might mourn the loss of business related to simple accounting that your clients can now handle on their own thanks to automation. No longer are most business clients in need of basic services such as data entry, basic bookkeeping or preparing simple tax returns. Here are just a few of the lower value accounting services that accounting automation now enables clients to handle on their own: Maintaining a database of customers and vendors Tracking customers’ accounts Maintaining a database of items in inventory Creating sales [...]

2018-06-05T06:16:03+00:00 April 10th, 2018|Categories: Growth and Expansion|Tags: |

Accounting Service Pricing: Change Your Philosophy to Increase Your Profits

Most small business owners don’t charge enough for their services. Because the competition is so fierce, they typically undervalue what they offer out of fear that if they charge too much, they won’t attract enough clients or the right kinds of clients. But the truth is, the more you strengthen your relationship with your accounting clients and demonstrate your value, the more you can charge for your accounting services. If your competitors are charging more than you, don’t make the mistake of thinking you’ll attract more clients by charging less money. More often, charging less can put you [...]

2018-06-05T06:16:03+00:00 April 3rd, 2018|Categories: Growth and Expansion|Tags: |

Accounting SEO: Local Search Optimization You Need to Know

Just like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short. I might be just a little bit biased since I've been working with SEO for fifteen years. But I am with good reason. I have experienced the benefits of SEO first hand and I know SEO can be a game changer for an accounting practice or single accountant office. An accounting SEO strategy is similar to that of regular SEO, although there is one important nuance [...]

2018-06-05T06:16:04+00:00 March 27th, 2018|Categories: Growth and Expansion|Tags: , |

March Madness: Small Business and How to Prepare for Victory

There are many reasons the NCAA March Madness tournament is heavily featured in the news and on television screens across the country. It’s exciting to watch and follow the 68 college basketball teams battle and try to eliminate their competition over the three weeks of the tournament. Even fair-weather college sports fans get into the matchups (your employees probably have a bracket pool going). I know in my house, the games are on constantly. Probably the most exciting part of the matchups is seeing how the lesser-known schools do against the big guys that are favored to win [...]

2018-03-26T06:21:52+00:00 March 26th, 2018|Categories: Growth and Expansion|

Best Marketing Strategies for Small Business

Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must to keep your company thriving. Marketing is crucial in good economic times and bad. And fortunately, the best marketing strategy for small businesses doesn’t have to put you in the red. Now more than ever, energy, enthusiasm and creativity are the most important factors in whether your marketing works. Here’s a rundown of the best marketing strategies you can try for your business. Marketing Must-Do’s When you’re starting a business, you’ve got to let the whole world know about it. Here [...]

2018-03-07T07:47:06+00:00 March 22nd, 2018|Categories: Growth and Expansion|Tags: |

The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses. Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring expert help make more sense for your needs and your bottom [...]

2018-06-05T06:16:04+00:00 March 20th, 2018|Categories: Growth and Expansion|Tags: |

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business. Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers. Optimizing LinkedIn for Accountants 1. Make the Most of Your Profile Before you start, it’s important to know the purpose behind your [...]

2018-06-05T06:16:50+00:00 March 13th, 2018|Categories: Growth and Expansion|Tags: , , |

The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your business matters more than ever. Smart marketing can give you the edge you need to succeed—if you know where to spend your time and money! Listed below are five CPA marketing channels sure to help grow your accounting business. Direct Mail Along with huge accounting staffs, huge accounting firms have huge budgets. How can you [...]

2018-03-05T11:31:36+00:00 March 6th, 2018|Categories: Growth and Expansion|Tags: |

5 Compelling Reasons Why Business Cards Are Still Needed

Although, businesses today have largely migrated and adapted to the digital terrain; so you might be tempted to think business cards don’t matter anymore. However, you must put your belief to the contrary, for business cards are still highly important. Consider this: you met with an influencing personality, got along well with him, and established a good camaraderie. Meanwhile, you both exchanged your business cards and after some time, that same person helped you get more clients and business opportunities. In a nutshell, a business card is no less than a roadmap to opportunity. However, making your business [...]

2018-02-07T07:26:49+00:00 February 28th, 2018|Categories: Growth and Expansion|

Direct Mail vs. Email Marketing – Which Should You Use?

Everyone has an opinion on whether you should use direct mail vs. email marketing to promote your business. Opinions on this topic are like noses - everyone has one and they’re all different. You know you need to promote your business, but you want to use your marketing dollars effectively. As a small business owner, you may have a small marketing budget and need to get a big bang for your buck. With that in mind, let me walk you through some examples, which can help you determine what the right strategies could be for marketing your business. [...]

2018-01-09T06:15:32+00:00 February 22nd, 2018|Categories: Growth and Expansion|Tags: |

How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to powerful apps and social media marketing. Or, you might have better luck finding your first ten accounting clients the old-fashioned way, via face-to-face interaction. Better still, why not combine both types of marketing to find those first customers? Expert Advice for Finding Accounting Clients Here are 10 ways to find your initial accounting [...]

2018-02-19T06:07:49+00:00 February 20th, 2018|Categories: Growth and Expansion|Tags: , |