Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses. Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring expert help make more sense for your needs and your bottom [...]

2018-06-05T06:16:04+00:00 March 20th, 2018|Categories: Growth and Expansion|Tags: |

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business. Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers. Optimizing LinkedIn for Accountants 1. Make the Most of Your Profile Before you start, it’s important to know the purpose behind your [...]

2018-06-05T06:16:50+00:00 March 13th, 2018|Categories: Growth and Expansion|Tags: , , |

The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your business matters more than ever. Smart marketing can give you the edge you need to succeed—if you know where to spend your time and money! Listed below are five CPA marketing channels sure to help grow your accounting business. Direct Mail Along with huge accounting staffs, huge accounting firms have huge budgets. How can you [...]

2018-03-05T11:31:36+00:00 March 6th, 2018|Categories: Growth and Expansion|Tags: |

5 Compelling Reasons Why Business Cards Are Still Needed

Although, businesses today have largely migrated and adapted to the digital terrain; so you might be tempted to think business cards don’t matter anymore. However, you must put your belief to the contrary, for business cards are still highly important. Consider this: you met with an influencing personality, got along well with him, and established a good camaraderie. Meanwhile, you both exchanged your business cards and after some time, that same person helped you get more clients and business opportunities. In a nutshell, a business card is no less than a roadmap to opportunity. However, making your business [...]

2018-02-07T07:26:49+00:00 February 28th, 2018|Categories: Growth and Expansion|

Direct Mail vs. Email Marketing – Which Should You Use?

Everyone has an opinion on whether you should use direct mail vs. email marketing to promote your business. Opinions on this topic are like noses - everyone has one and they’re all different. You know you need to promote your business, but you want to use your marketing dollars effectively. As a small business owner, you may have a small marketing budget and need to get a big bang for your buck. With that in mind, let me walk you through some examples, which can help you determine what the right strategies could be for marketing your business. [...]

2018-01-09T06:15:32+00:00 February 22nd, 2018|Categories: Growth and Expansion|Tags: |

How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to powerful apps and social media marketing. Or, you might have better luck finding your first ten accounting clients the old-fashioned way, via face-to-face interaction. Better still, why not combine both types of marketing to find those first customers? Expert Advice for Finding Accounting Clients Here are 10 ways to find your initial accounting [...]

2018-02-19T06:07:49+00:00 February 20th, 2018|Categories: Growth and Expansion|Tags: , |

How to Use Google Analytics to Improve and Measure Your SEO

One of the most effective tools that you can use to boost SEO is Google Analytics. This vital resource can give you copious amounts of data that are linked to your website and how well it is doing as a whole, in addition to how well your SEO strategy is doing. One of the main reasons that website owners and SEO consultants swear by Google Analytics is because it can be so useful for discovering areas of your website that need improvement. With that in mind, the question is how can you use Google Analytics to improve and [...]

2018-02-07T06:31:03+00:00 February 14th, 2018|Categories: Growth and Expansion|

Increasing Client Satisfaction in Accounting Firms

What if you could increase customer satisfaction, while also increasing your revenue and profits? What if you could accomplish both objectives without changing your existing workload or staff? In a recent webinar, we walked through the benefits moving towards a more proactive mode with clients by helping them manage the burden of incorporation, LLC filings, registered agent services, and annual compliance management. We also explored CorpNet’s partner program and showed how CPAs, accountants, and bookkeepers can easily add these services to their existing advisory offering. At the end of the webinar, I held a live Q&A session for attendees. [...]

2018-06-05T06:16:05+00:00 February 12th, 2018|Categories: Growth and Expansion|Tags: |

Online Brand Guidelines for Small Businesses

Establishing an online brand is essential. A brand, according to the American Marketing Association, is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Ranchers put a hot iron on their cattle to affix a unique symbol—their brand. From a marketing perspective, the idea of a brand is much broader. Your brand is your identity and is the underpinning of your business. Creating Your Online Brand Recognize That a Brand Means Money A brand is a type of intellectual property that can have significant [...]

2018-01-09T06:15:13+00:00 February 8th, 2018|Categories: Growth and Expansion|Tags: , , |

10 Best Cloud Based Apps for Small Business in the Year 2018

With so much business technology today, it's hard to know the good from the bad. With cloud computing, you don't need to worry about this a lot because you can replace your business' hardware with a monthly subscription that lets you check out a variety of apps to see what works best for your business. These Software as a Service (SaaS) tools are available to fit all your business' needs while also improving collaboration, power, and cost-effectiveness. Considering that more people use their smartphone than their computer today, it's important to allow your employees to always work on [...]

2018-02-05T13:17:51+00:00 February 7th, 2018|Categories: Growth and Expansion|

Use Your 2017 Client Base to Grow Your Accounting Business in 2018

Right about now, your accounting business is probably up to its eyeballs in tax returns. You may be so busy you’re forgetting that your New Year’s resolution for 2018 was to grow your accounting business by making better use of your existing client base. No matter how busy you are, set aside some time each week to work on marketing to your existing client base. Here’s how to do it: Get to Know Your Clients Better You may think you already have a great relationship with your accounting clients, but how well do you really know them? Do [...]

2018-06-05T06:16:05+00:00 February 6th, 2018|Categories: Growth and Expansion|Tags: |

Independent Contractor vs. Employee: Differences, Wage Reporting, and More

Hiring workers to help you achieve your business dream can lift a huge weight off your shoulders. But if you don’t know how to correctly classify them, you might face even bigger problems. Understand the difference between independent contractor vs. employee, find out how to report wages, and learn how to decide worker status to avoid legal issues. Independent Contractor vs. Employee Knowing whether a worker is an independent contractor or employee can be difficult. Before you can decide between the two, learn what sets them apart and how the difference impact taxes and wage reporting. Independent Contractor [...]

2018-01-30T05:06:57+00:00 January 30th, 2018|Categories: Growth and Expansion|Tags: |

Creating a Press Release: How to Write, Edit, and Proofread

Creating a press release can be great for marketing, but you have to make sure you are writing it correctly. Whether you're creating a press release for your own company or that of a client, you must plan, edit, and proofread to make your news shine. In addition to being interesting and newsworthy, you also need to make sure that it’s free from any errors and mistakes; admittedly a writer’s least favorite task since it can feel tedious and guarantees to be time-consuming. Today, we’re going to explore how to create and perfect the ideal press release so [...]

2018-01-25T06:18:22+00:00 January 25th, 2018|Categories: Growth and Expansion|

Finding the Best Marketing Channels to Acquire Website Traffic

Congratulations! You’ve secured your new business name, formed your company, and launched your new website. Now what? Naturally, your first instinct is to drive traffic to your website in hopes of converting them into paying customers. After all, that’s how we scale. Right? You sign up for one, or all of these – Google AdWords, Facebook, LinkedIn (great platforms to advertise on) – but realize the ad costs to drive traffic from these advertising platforms is more than you have budgeted for. This is a typical scenario we run into with startups. Between the excitement of launching a [...]

2018-01-16T11:09:56+00:00 January 17th, 2018|Categories: Growth and Expansion|Tags: |

Making Mastermind Groups Work for Your Business

Making mastermind groups work for your business takes a little bit of courage, an open mind, and strong commitment. The benefits to you and your business, however, can be great. Napoleon Hill is credited with the idea of the mastermind group, which he defined as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” More colloquially, mastermind groups are typically thought of as business owners that come together to share best practices, solve problems and help each other to work on their businesses and grow [...]

2018-02-23T09:43:48+00:00 January 16th, 2018|Categories: Growth and Expansion|

Do I Need a Startup Advisor?

A startup advisor can be invaluable to help you navigate through startup pitfalls, structure your company, find funding or scale up your business for profitable growth. I recommend a startup advisor -- provided you can devote the time to make the most out of your advisor’s expertise, talents, and connections.   If you just go through the motions without leveraging what your startup advisor has to offer, then it will be a waste of time. But if you are committed to accepting advice and mentoring, and you pick the right startup advisor, you can accelerate your business’s success. [...]

2018-01-22T12:02:27+00:00 January 5th, 2018|Categories: Growth and Expansion|Tags: |

Five Tips for Hiring Freelancers

As your business grows, so too does your payroll. Hiring can be one of the biggest struggles for growing business. The amount of time, money, and other resources needed to find, vet, hire, and train new employees are overwhelming. And, when these new employees don’t work out, you find yourself in an even bigger hole than before. Therefore, many successful businesses are turning to short-term contractors, or freelancers, to alleviate some of the bandwidth struggles they are experiencing. Using a freelancer can make sense if you want to mitigate the risks of new hires. Freelancers are cost-effective, specialized, [...]

2018-02-23T09:28:08+00:00 December 21st, 2017|Categories: Growth and Expansion|Tags: |

The Importance of Customer Reviews and Why You Should Encourage Them

Opening up your business to online scrutiny feels like under-dressing for harsh winter weather -  you’re not always prepared for the bitterness, and it can sting. Your business is both your passion and livelihood, something you’ve worked hard to create. The thought of a customer having anything but a positive experience with your brand seems bad enough. It’s even more daunting when the customer can easily post a scathing review where others prospective clients are sure to see it. But if you position yourself to not only manage but also leverage customer reviews, it will build trust for [...]

2017-12-07T09:44:47+00:00 December 12th, 2017|Categories: Growth and Expansion|Tags: |

10 Essential Tips for Successfully Marketing Through Social Media

As we approach year-end, there’s no avoiding the barrage of annual self-evaluation questions filling the small business owner’s busy brain: What could I have done to bring in more business? Did I do the right kinds of marketing through social media? And on and on! The good news: While you’re trying to figure out the best way to reach your audience on social media, the marketers at social networking platforms are working to help you accomplish the same goals. To make your next year in business even better (at least when it comes to marketing through social media), [...]

2017-12-04T05:43:53+00:00 December 4th, 2017|Categories: Growth and Expansion|Tags: , |

The Introverted Freelancer: A Survival Guide for Live Networking Events

In high school, when my friends and I would go to a restaurant, we'd give our name to the hostess as Papa. We'd clutch our stomachs with laughter when it was our turn to be seated and the hostess called out Papa-party of 5, your table is ready! Well, guess what? As a freelancer, you're a pa-pa-party of 1 and that means everything in your business falls on you. Your brand image, your sales, your work product, your marketing message. You're it! In order to find new business and generate leads, you've got to put yourself out there. [...]

2017-11-20T10:29:48+00:00 November 29th, 2017|Categories: Growth and Expansion|Tags: |