Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


The Introverted Freelancer: A Survival Guide for Live Networking Events

In high school, when my friends and I would go to a restaurant, we'd give our name to the hostess as Papa. We'd clutch our stomachs with laughter when it was our turn to be seated and the hostess called out Papa-party of 5, your table is ready! Well, guess what? As a freelancer, you're a pa-pa-party of 1 and that means everything in your business falls on you. Your brand image, your sales, your work product, your marketing message. You're it! In order to find new business and generate leads, you've got to put yourself out there. [...]

2017-11-20T10:29:48-07:00 November 29th, 2017|Categories: Growth and Expansion|Tags: |

How to Sell a Product Online: A Checklist for Success

If you’re wondering how to sell a product online, you will soon see that the world is your marketplace. Online shopping is now the preferred way to go for many consumers. For instance, 67% of millennials and 56% of GenXers prefer online shopping to in-store shopping, and even a significant number of older individuals buy online. Whether you want to combine online selling with a bricks-and-mortar operation or sell exclusively online, be sure you address all the important issues for success. The following is a checklist of the issues that will lead to profitability. How to Sell a [...]

2017-11-13T05:07:10-07:00 November 25th, 2017|Categories: Growth and Expansion|Tags: , , |

Ten Startup Podcasts for Today’s Modern Entrepreneur

It’s no surprise why today’s modern entrepreneurs like to listen to startup podcasts. Podcasts are portable -- a great way to get information when you can’t read but can listen.  Often podcasts contain golden tidbits that you might not pick up in a written piece. Many startup podcasts include interviews with experienced business experts who can offer invaluable insights to help you grow your business in ways you never considered before. And best of all, they are usually free.   Here are 10 startup podcasts to put on your listening list, along with a description of why each [...]

2017-10-12T14:29:11-07:00 November 17th, 2017|Categories: Growth and Expansion|

Why a Business Mentor Can Impact Your Business

As a business owner, you want to use every advantage to help ensure success. One opportunity to consider is a business mentor. A business mentor is an entrepreneur with more experience than you and who’s there to help you achieve your goals. It’s someone with no stake in your company that you can trust to keep you moving ahead. Unlike business coaching, which usually is a limited engagement focused on specific business problems, with mentoring you can develop a relationship that lasts indefinitely and is personally and professionally rewarding to both parties. Why You Should Seek Out a [...]

2018-02-22T06:22:40-07:00 November 10th, 2017|Categories: Growth and Expansion|

8 Efficient Business Practices To Start Now

The modern business must take advantage of useful tools to run at peak efficiency. Some tools improve productivity, while others remove excess downtime among employees or lower the risk of human error. If you're looking for efficient business practices to streamline your venture, the following eight options offer excellent places to start. Efficient Business Practices to Focus On Virtual Phone Systems According to a Gallup survey, as of 2016, 43 percent of employees work at home at least part of the time. When managing remote employees, you need a way to keep them connected to their offices, especially if they [...]

2018-02-16T10:09:09-07:00 October 30th, 2017|Categories: Growth and Expansion, Other|Tags: , |

5 Ways to Improve Your Online Business Reputation

If you don’t have a good online business reputation, you can easily lose customers to your competitors. This is why big businesses hire consultants to help improve their reputation online. Most shoppers gauge the reputation of a company before committing to a purchase. They look at various sources such as social media and review sites to see how people are talking about you.  Small businesses and startups can also improve their online reputation without breaking the bank. In this article, we’ll cover 5 tips to give your business’ online reputation a healthy boost. Boosting Your Online Business Reputation [...]

2017-10-23T10:35:24-07:00 October 24th, 2017|Categories: Growth and Expansion|

Small Business Technology Solutions That Offer Growth

As technology continues to reshape the way we do business, it’s easy to jump to the conclusion that powerful tools - such as artificial intelligence and the IoT – are only an asset to bigger companies. But this isn’t true. In fact, the ubiquity of connected devices is driving more opportunities for small business owners to shine than ever before. Things move fast, and for small businesses, the only choice is to embrace digital change and learn how to reap the benefits of various new technologies. To get started, here are six small business technology solutions that companies [...]

2018-02-23T10:09:51-07:00 September 29th, 2017|Categories: Growth and Expansion|Tags: , |

Flexible Staffing Options: Get Help Without Hiring Full-time Employees

At some point, growing businesses need more hands on-deck. But that doesn’t necessarily mean you have to invest the money to hire full-time employees—yet. Before you hire full-time employees, there are other staffing options you can explore. Bring on Extra Help With Our Six Flexible Staffing Options 1. Family and Friends Starting a business requires long hours and time away from family and friends. You can avoid the separation issue (and create new bonds) by hiring family and friends to help run your business. Family businesses account for 64 percent of the U.S. gross domestic product and create [...]

2018-02-23T09:29:28-07:00 September 20th, 2017|Categories: Growth and Expansion|Tags: , , , , , |

10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a new company is creating a strong small business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.  1. Understand the basics of a small business brand To craft your brand message, start by asking yourself (and answering) these questions: What does your company do? Can you distill that down to a few sentences or bullet points? Why does your company do [...]

2017-11-20T11:17:26-07:00 July 19th, 2017|Categories: Growth and Expansion|Tags: , , |

What Drives Social Sharing? The Psychology of Viral Content

Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery. By better understanding the psychological gears behind social sharing, you’ll be able to use them to create content that will inspire and entice your readers to share that content through their networks. Psychological Factors That Drive Social Sharing Emotions are heavily involved in the reasons why certain types of content become popular. In fact, i-SCOOP [...]

2018-01-11T04:43:24-07:00 July 5th, 2017|Categories: Growth and Expansion|Tags: , |

5 Inspiring Small Business Quotes from Top Olympians

We all have hurdles to jump and far distances to go. This is true of every business owner. Oftentimes, the grind is tough and it seems too difficult to go on, like our goals are unreachable. However, it’s important to remember that a little inspiration and plenty of determination can take us farther than what we’ve even dreamed. While the determination is up to you, you can find inspiration anywhere. We’ve compiled 5 quotes from top Olympic athletes to keep the torch of motivation burning inside you. Every champion was once a contender that didn’t give up. – [...]

2017-09-08T10:16:41-07:00 June 28th, 2017|Categories: Growth and Expansion|Tags: , |

Local SEO for Your Local Business: Get Listed Where It Counts Most

Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from your competition. Most local search is performed with the intention of an immediate visit, so you want potential customers to be able to find you as they drive around town and in emergency situations, if that is relevant to your product or service. [...]

2017-12-27T11:18:46-07:00 May 31st, 2017|Categories: Growth and Expansion|Tags: , , |

How to Use a Blog to Boost Your Business

Nowadays, a business website is considered incomplete if it doesn’t have a blog. Blogging started out as a mere hobby, an online journal where individuals would share their thoughts, feelings, experiences and opinions. However, businesses have found that blogging is also a valuable resource for lead generation, customer service, boosting search engine rankings, and brand marketing and promotion. Today we give you a number of ways starting your own business blog could give your business a much needed boost in the right direction. 1. Get More Online Exposure Businesses devote entire departments to marketing, where the only goal [...]

2017-09-08T10:34:26-07:00 May 17th, 2017|Categories: Growth and Expansion|Tags: , |

10 New Year Resolutions to Ignite Your Practice, Business or Life!

Every year we start fresh with a new year and a new set of goals. The New Year celebration is one of my favorites for this very reason. It's not like starting over; it's just adding to what we've already done and fixing the things that didn't work as well as we had hoped. We make resolutions to achieve goals. I'm not talking about quitting smoking or losing weight (although those are great goals), I am talking about making money and doing more and achieving the financial goals we need to live happier lives. Here's a few of [...]

2017-09-08T10:34:27-07:00 January 3rd, 2017|Categories: Growth and Expansion|

How To Use Live Video Chat For Your Small Business

In the past fifteen years, technology has transformed the way in which we communicate. In both our personal and professional lives, we have more channels available to us than ever: text messaging, instant messaging via social networks, and live video chat. The latter is a cutting-edge way for individuals to speak with others across the globe, and continues to become more valuable, with the video platform as a service (PaaS) market expected to generate $1.7 billion in 2020. Live video chat may be ideal for friends and family to communicate in an intimate way, but it also holds [...]

2018-01-11T04:49:53-07:00 December 22nd, 2016|Categories: Growth and Expansion|Tags: , |

10 Steps to Starting an Email Newsletter to Market Your Business

If you are looking for an effective way to increase sales and keep your business in the forefront of customers' minds, email is the perfect solution. With an ROI of $38 to every one dollar spent, according to a survey last year, email marketing can pay off big for a small business. After all, we all get email, and most of us check it multiple times a day. Inundating prospective customers with daily emails about sales or discounts isn't the way to get their attention, however. Instead, try offering them something useful: an email newsletter. 10 Steps to [...]

2017-12-27T11:23:56-07:00 December 13th, 2016|Categories: Growth and Expansion|Tags: , , |

10 Holiday Marketing Ideas You Can Use Today

While your broader holiday marketing campaign may have been planned weeks or months ago, you may still be looking for last-minute holiday-themed content ideas for your blog, or for ebooks or whitepapers. Using the holidays for some of your content can attract more readers, as well as help you find more customers before the end of the year.

2017-10-04T09:36:33-07:00 December 5th, 2016|Categories: Growth and Expansion|

How to Attract and Retain Skilled Workers Through Culture

If you want your startup business to succeed, it is vital to cater to millennials, now the largest generation in the American workforce, according to Pew Research Center. Professionals born between 1980 and 1996 crave engagement at their jobs, and if they aren't satisfied, they'll leave, 2016 Gallup research shows. Fortune Magazine reports that leaders of the top 100 best companies to work for in the United States cite culture as their most important tool to achieving success. By showing employees you value their work-life balance, giving them opportunities to learn and grow in their careers and recognizing [...]

2017-12-27T13:25:19-07:00 November 15th, 2016|Categories: Growth and Expansion|

9 Customer Appreciation Tactics

Ah, it’s Thanksgiving season—time to stuff yourself with turkey, watch football, start your holiday shopping and argue with your crazy uncle at the dinner table. For small business owners, it’s also the perfect time to show your customers and clients how much you appreciate their business all year long. Here are nine customer appreciation ideas that will help build customer loyalty. Throw a party. Host a thank-you dinner or lunch event for your top customers. November is a great time to get festive, before all the holiday parties start and people’s calendars fill up. Make it special with [...]

2017-12-13T13:57:44-07:00 November 10th, 2016|Categories: Growth and Expansion|Tags: , |

Which Candidate Will Be The Best President For Small Business?

Quite the question, right? But relax, I’m not here to get on a political soapbox and tell you who to vote for. Rather, I’m encouraging you to think about what’s important to you as a business owner and as an individual. I’ve observed that Republicans typically tend to push for less regulation and encourage more business boosting initiatives than politicians in the Democratic Party. And the Democrats tend to push for initiatives that are in the interest of the middle class, the class that includes most small business owners. Of course, what candidates say they’re going to do [...]

2017-11-28T10:57:08-07:00 November 1st, 2016|Categories: Growth and Expansion|Tags: |