More people are purchasing goods online than ever before, and adding blog content to your website helps capture the attention of digital shoppers and beyond. U.S. eCommerce sales in the second quarter of 2016 reached $97.3 billion, an increase of 4.5 percent quarter-over-quarter and a whopping 15.8 percent increase year-over-year, according to the Department of Commerce. When your company provides blog content your potential customers are searching for, you build trust in your business and increase positive sentiment about your brand, which leads to sales when blog visitors need your product or service. Your competitors are already blogging. [...]
Have your Facebook marketing efforts stopped getting the results you want? Facebook is constantly changing, and that means your Facebook marketing strategy has to change, too. Try these six tips to get better results from your Facebook marketing. Be consistent. Have you ever visited a company's Facebook page, only to find they haven't posted in months? It's important to post regularly on Facebook to maintain your business’s presence. Consistency is more important than quantity: One study found the 100 most successful companies worldwide post, on average, just five to 10 times each week. To maximize your post results, [...]
This time of year, a lot of us are thinking about romantic love, or in my case, romantic love + business partner. But what happens when something you love — i.e. your business — isn’t bringing you the joy it once did?
You’ve developed an attention-getting business name and a logo that reflects it—and trademarked them, of course! Now how do you use these elements to brand your business? When you start a business, first, it's important to understand what branding is. Often misunderstood, branding is different than marketing or advertising, but marketing and advertising are used to brand a business. Confused? Think of your brand as the "personality" of your business—the feeling you want prospective customers to have when they think about your products and services. Your brand might be homespun or sophisticated, all-American or exotic, cutting-edge or retro.
In our dreams, we’d have infinite resources for our marketing efforts and we’d dazzle the world with our intricate and clever strategies that bring abundant customers and build massive loyalty. Dreams are fun and they can inspire us to grow in new directions, but the real world is a bit more constrained. Yet within these real world limits it is important that marketing campaigns have meaningful and determinable outcomes.
Another year has come and gone — well, it’s not gone completely, but it is going. Back in January, I posted about the possibilities of the new year and encouraged readers to take time each month to focus on building stronger content marketing skills. The great news is that if you started the journey with me 12 months ago, then you’ve grown in unimaginable ways. The good news is that if you didn’t start or didn’t keep up, the information lives on, here on CorpNet, and you can follow along at your own pace in the way that works best for you.
While a year or two ago, video marketing was still cutting-edge, it’s now become one of the more popular ways to reach an audience. In fact, there are 55% more people watching mobile videos around the world than there were in 2013, and you can bet that some of those people fit your customer demographic. Here’s why you need to add videos to your content marketing plan in 2016.
I’m a big fan of getting help where I need it. Over the years, Phil and I have hired really smart people to help us grow CorpNet. But it’s not just our employees that help us. We also work with a recruiting firm, Tri-Search, which helps us find the best talent for a given role.
The clock is ticking and the holiday hurrah is building up to one of the biggest shopping days of the year. If you haven’t jumped on your holiday planning just yet, all is not lost. You still have some time to build a sweet, little Black Friday marketing campaign. With 25% of shoppers (that number jumps to 56% when you include online shopping) already planning to hit the streets on Black Friday, you can take advantage of this unofficial holiday, even if you’re a procrastinator.
Does the thought of writing something longer than a blog post make you stop and catch your breath? Blog posts are just the tip of the content marketing iceberg, so pull up a chair and let’s talk about whitepapers and ebooks. In general, the agreed definition of a whitepaper is a longer document, usually in the 8-20 page range, that addresses a problem or challenge, provides a solution, and demonstrates the expertise of the author (you!). Ebooks are longer, more thorough, and cover slightly bigger territory.
You may have been too busy to notice that things have changed in your business. Maybe you started out as a one-man or one-woman show, and now you’ve got a real team working for you. Or maybe you’ve shifted directions from where you first started out with your business.
Traditionally, clearance sales are a way for businesses to clear out merchandise that is out-of-date or selling slowly to create room for new and updated stock. There are many ways to incorporate sales such as buy-one-get-one deals, coupons, and even bulk discounts. You can use these tactics in a multitude of ways to build sales, but what should you do with goods that are hard to move?
If you haven’t had the time to start planning your holiday marketing for the year, the time to start is now. The holiday season is not just a time of celebration and relaxation; it is also time when your marketing efforts can build customer confidence and rapport; all while strengthening your brand and increasing your sales base. Your holiday marketing strategies should serve your business and your customers. Here are five ways your holiday marketing efforts can benefit your company:
Productivity. It’s a buzzword for every entrepreneur as we continually strive to find tools and tricks to help us get more done in the time we have to work on our businesses. I don’t know what business owners did 20 years ago to be more productive, because they didn’t have nearly the apps and software that we have today. Here are a few tools that will complement any small business owner’s arsenal.
Now that you’ve been using content marketing to build a better relationship with your audience and make it easier for potential customers to find you, you might be wondering how you can make your appeal stronger and provide more captivating content. As part of our 12-month analysis into how to improve your content marketing, we’ve looked at how to write engaging titles, boost social media strategies, and utilize email to connect with your audience. This month the focus is on infographics and how they can help grab your audience’s attention.
As you learn how to run a business, it’s always a good idea to add variety to your content marketing strategy. Podcasting, or an episodic series of digital audio broadcasts, is another way of distributing content to your audience. People may argue the specifics of what makes a podcast a podcast, but the only thing that is not disputed is that the audience for podcasts grows each month. Meanwhile the experts argue about whether the medium is in “the middle of a long boom or a short bubble,” but everyone agrees that podcasting is an emerging way to nurture an audience.
Give some thought to your small business for just a moment. You probably offer several different products or services. Which bring you the most money? Which hardly bring any new business at all? By focusing on the profit centers in your business, you can boost sales and become known for doing one or two things really well. Anything else, you don’t need. Here’s how to cut the crap.
As of September 30th, there will only be about 90 days left in the year and Q4 will be a reality. Rather than worrying about what you haven’t done, take time right now to research, prepare, and launch your Q4 marketing. So what do retailers need to be doing now to be ready for Q4? Here are 11 things you can do to to get your business ready:
When it comes to being more productive, you’ve got to give a hand to technology. Just think of how much less we’d get done when it comes to business efficiency if we didn’t have the Internet and all those amazing apps we use to get work done. Still, I’m amazed at how many people still do certain tasks the hard way, when there are easier ways to do them online. Take a leap into the 21st century by updating these business processes.
I meet a lot of small business owners who are frustrated because they try one or two marketing strategies like email or blogging, and then don't understand why those techniques don't send them traffic. What I tell them — and will tell you — is that you have to start with the right foundation and have marketing goals if you want to actually move the needle and get results.