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10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a business is creating a strong business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.  1. Understand brand basics  To craft your brand message, start by asking yourself (and answering) these questions: What does your company do? Can you distill that down to a few sentences or bullet points? Why does your company do what it does? The “why” is the [...]

By | July 19th, 2017|Growth and Expansion|0 Comments

Filing an Amendment – FAQs

July marks the middle of the year and a great time to make changes within your company! This month, we answer all your thought provoking questions about filing an amendment. Q: When do I need to file an amendment? A: Articles of Amendment are required if any of the information included in your incorporation or foreign qualification paperwork changes. For example: Changes to the company name Changes to the Registered Agent Information Company Business Address Director or Member Information Number of Authorized Shares Business Activities of the Company Q: Do I need to notify the state if the [...]

By | July 17th, 2017|Ongoing Management and Protection|0 Comments

How to Legally Structure Your Business To Secure Financing

All the pieces of your entrepreneurial dream are finally falling into place. You have a name for your business, a product or service that makes you super excited, and you’ve even started noodling designs and logos. Before you can go much further, however, you’re going to need funding. And in order to get funding, you will need to decide what type of structure is best for your business: a sole proprietorship DBA (doing business as); a C corporation or S corporation; a professional limited liability company (PLLC) or a limited liability company (LLC). Let’s take a look at [...]

By | July 14th, 2017|Seed and Development|0 Comments

Employer Identification Number: What is an EIN and How do I Get One?

At CorpNet, we field a lot of questions centered on what aspiring entrepreneurs need to do from an IRS-standpoint to start a business. Almost daily, I see inquiries arrive about obtaining an EIN (Employer Identification Number). I’m glad people ask about that because it is indeed an important item to check off a startup’s to-do list. What Is An EIN? You may see EINs also referred to as “Federal ID number,” “Tax ID Number,” or Federal Tax ID Number.” It is a nine-digit number used for tax filing and reporting and for other business documentation purposes. Rather than [...]

By | July 12th, 2017|Startup and Launch|0 Comments

What Drives Social Sharing? The Psychology of Viral Content

Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery. By better understanding the psychological gears behind social sharing, you’ll be able to use them to create content that will inspire and entice your readers to share that content through their networks. Psychological Factors That Drive Social Sharing Emotions are heavily involved in the reasons why certain types of content become popular. In fact, i-SCOOP [...]

By | July 5th, 2017|Growth and Expansion|0 Comments

5 Inspiring Small Business Quotes from Top Olympians

We all have hurdles to jump and far distances to go. This is true of every business owner. Oftentimes, the grind is tough and it seems too difficult to go on, like our goals are unreachable. However, it’s important to remember that a little inspiration and plenty of determination can take us farther than what we’ve even dreamed. While the determination is up to you, you can find inspiration anywhere. We’ve compiled 5 quotes from top Olympic athletes to keep the torch of motivation burning inside you. Every champion was once a contender that didn’t give up. – [...]

By | June 28th, 2017|Growth and Expansion|0 Comments

Credit Cards vs. Short-term Business Loans 

Big plans come with a big price tag. As most entrepreneurs and small business owners know, there are times when the cash you have on hand can’t cover the expenses essential to growth. It’s at this point that you’re confronted with the question of funding: Do you go with an SMB lender, or do you try credit cards? The Case Against Lenders SMB lenders know that you’re in a jam and that you want your money as fast as you can get it. This is why you’ll see many lenders emphasize the amount of money you can get [...]

By | June 21st, 2017|Ongoing Management and Protection|0 Comments

Professional LLCs – FAQs

Happy June! Summer is fast approaching and with new beginnings, we bring you a new post in our FAQ series! This month, we discuss the Professional LLC, or "PLLC" and the ins and outs of filing them.   Q: What is a PLLC? A: A Professional Limited Liability Company is a special type of LLC that’s designed for licensed professionals, such as accountants, lawyers, and doctors (typically, professions that require a license). Some states do not allow licensed professionals to form an LLC since they don’t want them to escape personal responsibility for professional malpractice by “hiding behind” [...]

By | June 13th, 2017|Startup and Launch|0 Comments

How Much Does It Cost To Incorporate Your Business?

So you’ve decided to either form an LLC or incorporate your business. Kudos to you for thinking about the benefits of liability protection and possible tax advantages that come with formally establishing your company as a separate legal entity. Like many small business owners, you may now be wondering how much does it cost to incorporate your business and in what state should register your company. Some entrepreneurs opt to incorporate or form an LLC within the state they live. Others look around for a state with the most cost-effective fees. For example, Delaware has become a popular [...]

By | June 7th, 2017|Startup and Launch|0 Comments

Local SEO for Your Local Business: Get Listed Where It Counts Most

Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from your competition. Most local search is performed with the intention of an immediate visit, so you want potential customers to be able to find you as they drive around town and in emergency situations, if that is relevant to your product or service. [...]

By | May 31st, 2017|Growth and Expansion|0 Comments