The Launch Blog: Expert Advice from the CorpNet Team

Accounting Service Pricing: Change Your Philosophy to Increase Your Profits

Most small business owners don’t charge enough for their services. Because the competition is so fierce, they typically undervalue what they offer out of fear that if they charge too much, they won’t attract enough clients or the right kinds of clients. But the truth is, the more you strengthen your relationship with your accounting clients and demonstrate your value, the more you can charge for your accounting services. If your competitors are charging more than you, don’t make the mistake of thinking you’ll attract more clients by charging less money. More often, charging less can put you [...]

2018-04-20T11:18:43+00:00 April 3rd, 2018|Categories: Growth and Expansion|

6 Tips to Improve Employee Appreciation Programs

The secret to creating a work environment employee’s want to work is to recognize their hard work in creative ways that will be appreciated. Employee appreciation programs need to be researched before implementation, and the conversation starts with employees. It is one of the best ways to retain top talent in a workforce of professionals that often feel disengaged at work. Start a Conversation The best source of information to enhance the employee experience starts with, employees. It can be achieved with one of the following strategies: A survey with open-ended questions Town hall meeting: Invite all employees [...]

2018-03-07T07:59:52+00:00 March 29th, 2018|Categories: Ongoing Management and Protection|

Can Accountants and CPAs Help Clients File an LLC?

This weekend there was a question posted on Facebook asking this very question. Can accounting professionals, like CPAs or staff accountants, help their clients file LLC formation documents? Is this considered "practicing law" or is it part of a firm's standard accounting services? Here is the Original Question   Here is an answer from a group member:   This woman hits the answer spot-on. Since this is such a great question, I believe it deserves exposure outside of Facebook so I wanted to cover it on our blog as well. Here was my answer inside of the Facebook [...]

2018-03-27T12:29:35+00:00 March 27th, 2018|Categories: Ongoing Management and Protection|Tags: |

Accounting SEO: Local Search Optimization You Need to Know

Just like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short. I might be just a little bit biased since I've been working with SEO for fifteen years. But I am with good reason. I have experienced the benefits of SEO first hand and I know SEO can be a game changer for an accounting practice or single accountant office. An accounting SEO strategy is similar to that of regular SEO, although there is one important nuance [...]

2018-03-23T05:30:33+00:00 March 27th, 2018|Categories: Growth and Expansion|Tags: |

March Madness: Small Business and How to Prepare for Victory

There are many reasons the NCAA March Madness tournament is heavily featured in the news and on television screens across the country. It’s exciting to watch and follow the 68 college basketball teams battle and try to eliminate their competition over the three weeks of the tournament. Even fair-weather college sports fans get into the matchups (your employees probably have a bracket pool going). I know in my house, the games are on constantly. Probably the most exciting part of the matchups is seeing how the lesser-known schools do against the big guys that are favored to win [...]

2018-03-26T06:21:52+00:00 March 26th, 2018|Categories: Growth and Expansion|

Best Marketing Strategies for Small Business

Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must to keep your company thriving. Marketing is crucial in good economic times and bad. And fortunately, the best marketing strategy for small businesses doesn’t have to put you in the red. Now more than ever, energy, enthusiasm and creativity are the most important factors in whether your marketing works. Here’s a rundown of the best marketing strategies you can try for your business. Marketing Must-Do’s When you’re starting a business, you’ve got to let the whole world know about it. Here [...]

2018-03-07T07:47:06+00:00 March 22nd, 2018|Categories: Growth and Expansion|Tags: |

The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses. Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring expert help make more sense for your needs and your bottom [...]

2018-03-19T06:05:45+00:00 March 20th, 2018|Categories: Growth and Expansion|

Symptoms and Remedies for 13 Common Entrepreneurial Pitfalls

It seems that everyone on Instagram is an Entrepreneur or CEO. What used to be a high risk and scary choice, has now been glamorized into fast money, luxurious lifestyles, and ready-set-go businesses. A picture is worth a thousand words, but the stories behind the glossy pictures are anything but fancy. I know the true stories of self-doubt, self-sabotage, and business burnout. Over the years I've seen the same 13 challenges and entrepreneurial pitfalls in myself, my clients, and other entrepreneurs: Not Having a Clear Focus/Mission Trying to Be All Things to All People Lack of Revenue Diversity — [...]

2018-01-26T07:47:16+00:00 March 15th, 2018|Categories: Ongoing Management and Protection|Tags: |

Top Five Low Cost Franchises to Consider in 2018

Many people who desire the financial security and independence of owning their own business assume franchises are simply too expensive to consider. While it’s true many name brand franchises like Dunkin Donuts and Subway carry price tags that can climb into the millions, there are a growing number of franchises for entrepreneurs interested in a low-cost opportunity. For the risk-averse and those with less money to invest or who wish to avoid going through the gauntlet of finding bank financing, the advantages of a low-cost franchise are quite appealing. While the investment is smaller, they still come with [...]

2018-03-05T12:02:13+00:00 March 14th, 2018|Categories: Seed and Development|Tags: |

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business. Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers. Optimizing LinkedIn for Accountants 1. Make the Most of Your Profile Before you start, it’s important to know the purpose behind your [...]

2018-04-20T11:20:15+00:00 March 13th, 2018|Categories: Other|Tags: , |

How Will 2018 Tax Reform Affect Your Small Business?

It seems like you just got your business taxes handled for 2017, and now you have to start worrying about 2018 taxes. That’s because the tax reforms signed into law last December under the Tax Cuts and Jobs Act will most definitely affect your business taxes—and possibly your company’s legal structure as well. Sole proprietorships are the most common form of business organization in the United States because they are easy to form and offer the owner complete control of the business. Profits are passed through to the owner, and business income and expenses are reported on the individual’s [...]

2018-03-07T05:11:31+00:00 March 8th, 2018|Categories: Ongoing Management and Protection|Tags: , , |

Why All Home Businesses Need Professional Indemnity Insurance

Professional indemnity insurance, also known as errors and omissions insurance, is a policy that covers the legal costs and expenses during your defense against a client. If a Client has accused you of inadequate services, designs or advice they may want to take you to court if they felt they have lost money in the situation. Working from home can be a great experience in life but if you aren't fully protected and a problem escalates, you can be left vulnerable with no one to turn to. People can put off getting professional indemnity insurance especially whilst starting [...]

2018-03-12T11:16:00+00:00 March 7th, 2018|Categories: Ongoing Management and Protection|Tags: |

7 Steps to A Healthier Workplace

It’s no secret that working a desk job comes with its share of health risks. According to The Washington Post, working at a desk can result in elevated risk of heart disease, over-productive pancreas, colon cancer, a strained neck, poor circulation, degenerating abdominal, hip, and glute muscles, and softer bones (among others). So what can you do to combat the negative health impact of sitting all day in an office setting? Good news: there’s plenty you can do to make your workplace healthier. Whether you’re a concerned employee, or a small business owner looking to do right by [...]

2018-02-26T09:28:49+00:00 March 7th, 2018|Categories: Ongoing Management and Protection|

The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your business matters more than ever. Smart marketing can give you the edge you need to succeed—if you know where to spend your time and money! Listed below are five CPA marketing channels sure to help grow your accounting business. Direct Mail Along with huge accounting staffs, huge accounting firms have huge budgets. How can you [...]

2018-03-05T11:31:36+00:00 March 6th, 2018|Categories: Growth and Expansion|Tags: |

3 Things to Consider When Choosing a Tax Preparer

Since Donald Trump took office just over a year ago, there have been few major legislation that have passed. One that did squeak through was the GOP tax reform, and with mixed reporting on who the tax cuts will benefit, when, and how long for, individuals and businesses may feel swamped by the conflicting information they have been reading and hearing about in the last few months. With dire consequences for incorrect filings, the biggest shake-up to taxes in thirty years has left many feeling anxious about what these changes mean for them. The Tax Cuts and Jobs [...]

2018-02-15T03:30:09+00:00 March 1st, 2018|Categories: Ongoing Management and Protection|Tags: , |

5 Compelling Reasons Why Business Cards Are Still Needed

Although, businesses today have largely migrated and adapted to the digital terrain; so you might be tempted to think business cards don’t matter anymore. However, you must put your belief to the contrary, for business cards are still highly important. Consider this: you met with an influencing personality, got along well with him, and established a good camaraderie. Meanwhile, you both exchanged your business cards and after some time, that same person helped you get more clients and business opportunities. In a nutshell, a business card is no less than a roadmap to opportunity. However, making your business [...]

2018-02-07T07:26:49+00:00 February 28th, 2018|Categories: Growth and Expansion|

Tax Season Survival Kit for Accountants

No matter what your industry, you know when your busy season is about to start. For retailers, it’s the holidays; for florists, Mother’s Day and Valentine’s Day; for water parks or surf schools, summer. For accountants, of course, it’s tax season, where you can generate half your annual revenue or more for your accounting during these busy months. But how do you handle the extra workload during tax season without losing your sanity? Our tax season survival kit for accountants can help. 10 Steps to Help Accountants Survive Tax Season Step 1. Create a Game Plan You can’t go [...]

2018-04-20T11:20:43+00:00 February 27th, 2018|Categories: Ongoing Management and Protection|

Small Business Tax Advice and Survival Guide

Tax season comes to all businesses big and small, and can be a headache no matter how well you think you’ve prepared. For a small business owner wearing many (or all) hats in the business, it’s an unwelcome extra task sure to cause late hours and frayed nerves. To handle the additional workload during tax season, CorpNet offers some small business tax advice and presents our Tax Season Survival Kit for business owners. Step 1. Gather All Necessary Documentation The first step in preparing for taxes is gathering any necessary documentation. Ask your tax accountant for the list [...]

2018-02-26T07:58:08+00:00 February 26th, 2018|Categories: Ongoing Management and Protection|Tags: , |

Direct Mail vs. Email Marketing – Which Should You Use?

Everyone has an opinion on whether you should use direct mail vs. email marketing to promote your business. Opinions on this topic are like noses - everyone has one and they’re all different. You know you need to promote your business, but you want to use your marketing dollars effectively. As a small business owner, you may have a small marketing budget and need to get a big bang for your buck. With that in mind, let me walk you through some examples, which can help you determine what the right strategies could be for marketing your business. [...]

2018-01-09T06:15:32+00:00 February 22nd, 2018|Categories: Growth and Expansion|Tags: |

5 Proven Strategies to Retain Top Talent

According to a recent report by the U.S. Bureau of Labor and Statistics, 3.3 million Americans voluntarily left their jobs in December 2017. That number accounts for 63% of total separations between employees and their employer. According to this 2016 Human Capital Benchmarking Report, the average cost per hire to replace an employee is $4,129 and the average time it takes to fill a position is 42 days. Both could rise in 2018. It’s expensive, time-consuming, and a drain on company resources to hire and train an employee to replace a great team member who leaves. And in [...]

2018-02-07T06:31:13+00:00 February 21st, 2018|Categories: Ongoing Management and Protection|