marketing

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How To Choose And Legally Use Your Business Name

The name you choose for your business will be one of your most powerful and valuable assets. As one of the primary ways customers distinguish you from your competitors, your business name wields a lot of power. The right name can help propel you to success; the wrong name can put you at a disadvantage. Besides choosing a business name that: Projects how you want people to view your business (e.g., edgy, professional, high-tech, academic, approachable, etc.) Makes it easy for customers to identify what you do. Is simple enough to be memorable. I encourage you to have [...]

By | May 22nd, 2017|Startup and Launch|0 Comments

How to Use a Blog to Boost Your Business

Nowadays, a business website is considered incomplete if it doesn’t have a blog. Blogging started out as a mere hobby, an online journal where individuals would share their thoughts, feelings, experiences and opinions. However, businesses have found that blogging is also a valuable resource for lead generation, customer service, boosting search engine rankings, and brand marketing and promotion. Today we give you a number of ways starting your own business blog could give your business a much needed boost in the right direction. 1. Get More Online Exposure Businesses devote entire departments to marketing, where the only goal [...]

By | May 17th, 2017|Growth and Expansion|0 Comments

7 Small Business Expenses to Account for in Your Monthly Budget

Budgets are essential to manage your costs and keep your small business profitable throughout the year. Due to the dynamic nature of any small business, you can’t just set a budget in January and let it sit unchanged until the end of the year. Every month, take stock of your business’ performance and expenses and use that data from the prior month to update your budget. Your monthly budget needs to provide you with enough detail so that you can identify potential cash crunches in the near future as well as opportunities to make the most out of [...]

By | April 5th, 2017|Ongoing Management and Protection|0 Comments

2017 Financial Goals for Small Business Owners

If you are a small business owner, you should be setting goals as early as possible so that you are not caught behind the eight ball as the year goes by. Sweeping changes are expected in 2017, and you’ll need to be ready. For example, it’s predicted that 2017 will be the year that video finally overtakes text as the No. 1 form of communication on the internet. 2017 will also mark the rise of the independent mobile commerce culture, and, of course, virtual reality is on the immediate horizon. Here’s how to prepare for the changes ahead. [...]

By | February 2nd, 2017|Ongoing Management and Protection|4 Comments

10 Steps to Starting an Email Newsletter to Market Your Business

If you are looking for an effective way to increase sales and keep your business in the forefront of customers' minds, email is the perfect solution. With an ROI of $38 to every one dollar spent, according to a survey last year, email marketing can pay off big for a small business. After all, we all get email, and most of us check it multiple times a day. Inundating prospective customers with daily emails about sales or discounts isn't the way to get their attention, however. Instead, try offering them something useful: an email newsletter. Here are 10 [...]

By | December 13th, 2016|Growth and Expansion|0 Comments

9 Ways to Show Your Employees You’re Thankful for Them

With Thanksgiving just around the corner, our thoughts naturally turn to what we’re grateful for in life. As a small business owner, I know you’re thankful for your employees. After all, how would you run your business without them? In honor of Thanksgiving, here are 9 ways to say “thank you” to your employees. Give out bonuses. Let’s face it: Most people are highly motivated by money. There are a couple of ways to handle bonuses. You can set performance goals and give employees bonuses for meeting them—for example, giving a bonus to salespeople who surpass their quotas [...]

By | November 17th, 2016|Events & Announcements|0 Comments

5 Reasons Your Business Needs a Blog

More people are purchasing goods online than ever before, and adding blog content to your website helps capture the attention of digital shoppers and beyond. U.S. eCommerce sales in the second quarter of 2016 reached $97.3 billion, an increase of 4.5 percent quarter-over-quarter and a whopping 15.8 percent increase year-over-year, according to the Department of Commerce. When your company provides blog content your potential customers are searching for, you build trust in your business and increase positive sentiment about your brand, which leads to sales when blog visitors need your product or service. Your competitors are already blogging. [...]

By | September 22nd, 2016|Growth and Expansion|7 Comments

Running Your Business: Do You Know What You Don’t Know?

With school back in session, students of all ages are learning new things—and discovering how much they don’t know in the process. Whether you’re an aspiring entrepreneur or long-time business owner, one thing is certain: like the kids who are back to school, you always have room to learn and grow. As I’ve learned and grown as a business owner, one of my favorite phrases has become, “You don’t know what you don’t know.” How true, right? It’s far too easy to fool ourselves into thinking we really know all there is to know. But the truth is [...]

By | September 15th, 2016|Ongoing Management and Protection|0 Comments

6 Ways to Get Better Results From Your Facebook Marketing

Have your Facebook marketing efforts stopped getting the results you want? Facebook is constantly changing, and that means your Facebook marketing strategy has to change, too. Try these six tips to get better results from your Facebook marketing. Be consistent. Have you ever visited a company's Facebook page, only to find they haven't posted in months? It's important to post regularly on Facebook to maintain your business’s presence. Consistency is more important than quantity: One study found the 100 most successful companies worldwide post, on average, just five to 10 times each week. To maximize your post results, [...]

How to Brand Your Business

You’ve developed an attention-getting business name and a logo that reflects it—and trademarked them, of course! Now how do you use these elements to brand your business? When you start a business, first, it's important to understand what branding is. Often misunderstood, branding is different than marketing or advertising, but marketing and advertising are used to brand a business. Confused? Think of your brand as the "personality" of your business—the feeling you want prospective customers to have when they think about your products and services. Your brand might be homespun or sophisticated, all-American or exotic, cutting-edge or retro.

By | January 28th, 2016|Growth and Expansion|0 Comments