Marketing

How to Hire a Ghostwriter for Your Accounting Blog

Does your accounting business need a blog? Yes, web content like blogs helps your business rise in the search engine rankings. So, if your business website doesn’t have a blog, it’s time to create one. If you already have a blog, are you keeping it current? When potential clients see a website with an outdated blog, it immediately gives them cause for concern. But, you may be thinking, you’re so busy running your accounting business, you don’t have the time to create and maintain a blog. Why not hire a ghostwriter to write some—or most—of your posts? By [...]

2018-08-08T11:59:35+00:00 August 9th, 2018|Categories: Growth and Expansion|Tags: , |

Automate Your Sales: 5 Chatbots With the Best ROI for Small Businesses

The growth of artificial intelligence is not rendering the customer service industry obsolete—not right now anyway—but this modern technology is changing how businesses engage and interact with their customer base. Major corporations like Marriott, Sephora, Amazon, Google, Netflix, and Facebook have launched AI interface platforms to automate their client communication, and now small businesses are recognizing the benefits of this trend as well. When it comes to an organization’s customer relationship management strategy, the use of AI chatbots has specifically become a game-changer. From answering customer questions and troubleshooting their concerns, to producing new business leads and marketing [...]

2018-05-30T08:20:30+00:00 June 21st, 2018|Categories: Growth and Expansion|Tags: , |

The Top 10 Guest Blogging Mistakes

Guest blogging is a tried-and-true strategy to help build backlinks and drive traffic to your website. It seems like everyone is trying to guest blog. And, if you haven’t noticed, it’s getting increasingly difficult to find a host for your guest blog. The reason for this is that website owners and bloggers are becoming overwhelmed with poorly-written requests. You’ll find greater success in placing your posts by avoiding these guest blogging mistakes. Mistake One: Not Researching the Host’s Website The old saying goes that you need to crawl before you can walk. The same idea holds true for [...]

2018-05-30T07:24:03+00:00 June 19th, 2018|Categories: Growth and Expansion|Tags: |

Your e-Commerce Brand is Yearning for Influencer Marketing

The race of social media marketing is on and the competition is running rampant. Facebook takes the center stage with almost 2B accounts, while YouTube contends as the runner-up, having amassed a total of 1.5B accounts. Apparently, recent statistics reveal that Instagram has more than 800 million accounts under its belt, which makes it the third most recognized social media platform across the Internet. Influential marketing is also a buzzword trending on the horizon. It has engulfed a better part of the society in its folds. Who would’ve thought that social media can be such a powerful platform, [...]

2018-04-19T09:24:44+00:00 June 14th, 2018|Categories: Growth and Expansion|Tags: , |

How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success. When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a professional looking website with engaging [...]

2018-04-12T06:16:11+00:00 May 17th, 2018|Categories: Growth and Expansion|Tags: , |

Accounting SEO: Local Search Optimization You Need to Know

Just like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short. I might be just a little bit biased since I've been working with SEO for fifteen years. But I am with good reason. I have experienced the benefits of SEO first hand and I know SEO can be a game changer for an accounting practice or single accountant office. An accounting SEO strategy is similar to that of regular SEO, although there is one important nuance [...]

2018-06-05T06:16:04+00:00 March 27th, 2018|Categories: Growth and Expansion|Tags: , |

Best Marketing Strategies for Small Business

Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must to keep your company thriving. Marketing is crucial in good economic times and bad. And fortunately, the best marketing strategy for small businesses doesn’t have to put you in the red. Now more than ever, energy, enthusiasm and creativity are the most important factors in whether your marketing works. Here’s a rundown of the best marketing strategies you can try for your business. Marketing Must-Do’s When you’re starting a business, you’ve got to let the whole world know about it. Here [...]

2018-03-07T07:47:06+00:00 March 22nd, 2018|Categories: Growth and Expansion|Tags: |

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business. Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers. Optimizing LinkedIn for Accountants 1. Make the Most of Your Profile Before you start, it’s important to know the purpose behind your [...]

2018-06-05T06:16:50+00:00 March 13th, 2018|Categories: Growth and Expansion|Tags: , , |

The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your business matters more than ever. Smart marketing can give you the edge you need to succeed—if you know where to spend your time and money! Listed below are five CPA marketing channels sure to help grow your accounting business. Direct Mail Along with huge accounting staffs, huge accounting firms have huge budgets. How can you [...]

2018-03-05T11:31:36+00:00 March 6th, 2018|Categories: Growth and Expansion|Tags: |

Direct Mail vs. Email Marketing – Which Should You Use?

Everyone has an opinion on whether you should use direct mail vs. email marketing to promote your business. Opinions on this topic are like noses - everyone has one and they’re all different. You know you need to promote your business, but you want to use your marketing dollars effectively. As a small business owner, you may have a small marketing budget and need to get a big bang for your buck. With that in mind, let me walk you through some examples, which can help you determine what the right strategies could be for marketing your business. [...]

2018-01-09T06:15:32+00:00 February 22nd, 2018|Categories: Growth and Expansion|Tags: |

How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to powerful apps and social media marketing. Or, you might have better luck finding your first ten accounting clients the old-fashioned way, via face-to-face interaction. Better still, why not combine both types of marketing to find those first customers? Expert Advice for Finding Accounting Clients Here are 10 ways to find your initial accounting [...]

2018-02-19T06:07:49+00:00 February 20th, 2018|Categories: Growth and Expansion|Tags: , |

Online Brand Guidelines for Small Businesses

Establishing an online brand is essential. A brand, according to the American Marketing Association, is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Ranchers put a hot iron on their cattle to affix a unique symbol—their brand. From a marketing perspective, the idea of a brand is much broader. Your brand is your identity and is the underpinning of your business. Creating Your Online Brand Recognize That a Brand Means Money A brand is a type of intellectual property that can have significant [...]

2018-01-09T06:15:13+00:00 February 8th, 2018|Categories: Growth and Expansion|Tags: , , |

Finding the Best Marketing Channels to Acquire Website Traffic

Congratulations! You’ve secured your new business name, formed your company, and launched your new website. Now what? Naturally, your first instinct is to drive traffic to your website in hopes of converting them into paying customers. After all, that’s how we scale. Right? You sign up for one, or all of these – Google AdWords, Facebook, LinkedIn (great platforms to advertise on) – but realize the ad costs to drive traffic from these advertising platforms is more than you have budgeted for. This is a typical scenario we run into with startups. Between the excitement of launching a [...]

2018-01-16T11:09:56+00:00 January 17th, 2018|Categories: Growth and Expansion|Tags: |

The Importance of Customer Reviews and Why You Should Encourage Them

Opening up your business to online scrutiny feels like under-dressing for harsh winter weather -  you’re not always prepared for the bitterness, and it can sting. Your business is both your passion and livelihood, something you’ve worked hard to create. The thought of a customer having anything but a positive experience with your brand seems bad enough. It’s even more daunting when the customer can easily post a scathing review where others prospective clients are sure to see it. But if you position yourself to not only manage but also leverage customer reviews, it will build trust for [...]

2017-12-07T09:44:47+00:00 December 12th, 2017|Categories: Growth and Expansion|Tags: |

10 Essential Tips for Successfully Marketing Through Social Media

As we approach year-end, there’s no avoiding the barrage of annual self-evaluation questions filling the small business owner’s busy brain: What could I have done to bring in more business? Did I do the right kinds of marketing through social media? And on and on! The good news: While you’re trying to figure out the best way to reach your audience on social media, the marketers at social networking platforms are working to help you accomplish the same goals. To make your next year in business even better (at least when it comes to marketing through social media), [...]

2017-12-04T05:43:53+00:00 December 4th, 2017|Categories: Growth and Expansion|Tags: , |

How to Sell a Product Online: A Checklist for Success

If you’re wondering how to sell a product online, you will soon see that the world is your marketplace. Online shopping is now the preferred way to go for many consumers. For instance, 67% of millennials and 56% of GenXers prefer online shopping to in-store shopping, and even a significant number of older individuals buy online. Whether you want to combine online selling with a bricks-and-mortar operation or sell exclusively online, be sure you address all the important issues for success. The following is a checklist of the issues that will lead to profitability. How to Sell a [...]

2017-11-13T05:07:10+00:00 November 25th, 2017|Categories: Growth and Expansion|Tags: , , , , |

Ten Startup Podcasts for Today’s Modern Entrepreneur

It’s no surprise why today’s modern entrepreneurs like to listen to startup podcasts. Podcasts are portable -- a great way to get information when you can’t read but can listen.  Often podcasts contain golden tidbits that you might not pick up in a written piece. Many startup podcasts include interviews with experienced business experts who can offer invaluable insights to help you grow your business in ways you never considered before. And best of all, they are usually free.   Here are 10 startup podcasts to put on your listening list, along with a description of why each [...]

2017-10-12T14:29:11+00:00 November 17th, 2017|Categories: Growth and Expansion|Tags: , |

8 Efficient Business Practices To Start Now

The modern business must take advantage of useful tools to run at peak efficiency. Some tools improve productivity, while others remove excess downtime among employees or lower the risk of human error. If you're looking for efficient business practices to streamline your venture, the following eight options offer excellent places to start. Efficient Business Practices to Focus On Virtual Phone Systems According to a Gallup survey, as of 2016, 43 percent of employees work at home at least part of the time. When managing remote employees, you need a way to keep them connected to their offices, especially if they [...]

5 Ways to Improve Your Online Business Reputation

If you don’t have a good online business reputation, you can easily lose customers to your competitors. This is why big businesses hire consultants to help improve their reputation online. Most shoppers gauge the reputation of a company before committing to a purchase. They look at various sources such as social media and review sites to see how people are talking about you.  Small businesses and startups can also improve their online reputation without breaking the bank. In this article, we’ll cover 5 tips to give your business’ online reputation a healthy boost. Boosting Your Online Business Reputation [...]

2017-10-23T10:35:24+00:00 October 24th, 2017|Categories: Growth and Expansion|Tags: , |

Small Business Technology Solutions That Offer Growth

As technology continues to reshape the way we do business, it’s easy to jump to the conclusion that powerful tools - such as artificial intelligence and the IoT – are only an asset to bigger companies. But this isn’t true. In fact, the ubiquity of connected devices is driving more opportunities for small business owners to shine than ever before. Things move fast, and for small businesses, the only choice is to embrace digital change and learn how to reap the benefits of various new technologies. To get started, here are six small business technology solutions that companies [...]

2018-02-23T10:09:51+00:00 September 29th, 2017|Categories: Growth and Expansion|Tags: , , |