Marketing

Small Business Technology Solutions That Offer Growth

As technology continues to reshape the way we do business, it’s easy to jump to the conclusion that powerful tools - such as artificial intelligence and the IoT – are only an asset to bigger companies. But this isn’t true. In fact, the ubiquity of connected devices is driving more opportunities for small business owners to shine than ever before. Things move fast, and for small businesses, the only choice is to embrace digital change and learn how to reap the benefits of various new technologies. To get started, here are six small business technology solutions that companies [...]

2018-02-23T10:09:51-07:00 September 29th, 2017|Categories: Growth and Expansion|Tags: , , |

Flexible Staffing Options: Get Help Without Hiring Full-time Employees

At some point, growing businesses need more hands on-deck. But that doesn’t necessarily mean you have to invest the money to hire full-time employees—yet. Before you hire full-time employees, there are other staffing options you can explore. Bring on Extra Help With Our Six Flexible Staffing Options 1. Family and Friends Starting a business requires long hours and time away from family and friends. You can avoid the separation issue (and create new bonds) by hiring family and friends to help run your business. Family businesses account for 64 percent of the U.S. gross domestic product and create [...]

6 Ways to Improve the Security of Your Small Business

When starting a business, entrepreneurs have a lot to think about. Often, the owner is responsible for sales, marketing, accounting, merchandising—the list goes on. While all that is important, don’t forget that you’re also head of security. And unfortunately, this is often a full-time job in itself. However, you can take steps to make your security role easier if you know what threats you face. What Are the Threats? If your business has a brick-and-mortar location—and especially if it’s a retail operation—you’re probably very familiar with the need for physical business security. Burglary is extremely common for businesses, [...]

2017-10-04T08:46:33-07:00 August 2nd, 2017|Categories: Ongoing Management and Protection|Tags: , , |

10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a new company is creating a strong small business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.  1. Understand the basics of a small business brand To craft your brand message, start by asking yourself (and answering) these questions: What does your company do? Can you distill that down to a few sentences or bullet points? Why does your company do [...]

2017-11-20T11:17:26-07:00 July 19th, 2017|Categories: Growth and Expansion|Tags: , , , , |

Filing an Amendment: 7 FAQs to Keep You in Compliance

This month, we answer all your thought-provoking questions about filing an amendment. July marks the middle of the year and a great time to make changes within your company! When do I need to file an amendment? Articles of Amendment are required if any of the information included in your incorporation or foreign qualification paperwork changes. For example: Changes to the company name Changes to the Registered Agent Information Company Business Address Director or Member Information Number of Authorized Shares Business Activities of the Company Do I need to notify the state if the nature of my business changes? [...]

What Drives Social Sharing? The Psychology of Viral Content

Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery. By better understanding the psychological gears behind social sharing, you’ll be able to use them to create content that will inspire and entice your readers to share that content through their networks. Psychological Factors That Drive Social Sharing Emotions are heavily involved in the reasons why certain types of content become popular. In fact, i-SCOOP [...]

2018-01-11T04:43:24-07:00 July 5th, 2017|Categories: Growth and Expansion|Tags: , , |

How To Choose And Legally Use Your Business Name

The name you choose for your business will be one of your most powerful and valuable assets. As one of the primary ways customers distinguish you from your competitors, your business name wields a lot of power. The right name can help propel you to success; the wrong name can put you at a disadvantage. Besides choosing a business name that: Projects how you want people to view your business (e.g., edgy, professional, high-tech, academic, approachable, etc.) Makes it easy for customers to identify what you do. Is simple enough to be memorable. I encourage you to have [...]

2017-11-20T11:17:30-07:00 May 22nd, 2017|Categories: Startup and Launch|Tags: , , , , |

How to Use a Blog to Boost Your Business

Nowadays, a business website is considered incomplete if it doesn’t have a blog. Blogging started out as a mere hobby, an online journal where individuals would share their thoughts, feelings, experiences and opinions. However, businesses have found that blogging is also a valuable resource for lead generation, customer service, boosting search engine rankings, and brand marketing and promotion. Today we give you a number of ways starting your own business blog could give your business a much needed boost in the right direction. 1. Get More Online Exposure Businesses devote entire departments to marketing, where the only goal [...]

2017-09-08T10:34:26-07:00 May 17th, 2017|Categories: Growth and Expansion|Tags: , , , |

Share, Learn, Grow – Join The “Business Startup Experts” Facebook Group!

With a passion for helping entrepreneurs work toward fulfilling their dreams, it thrills me to welcome you to join the new Business Startup Experts group that I’ve started on Facebook. Its purpose is simple: To serve as a hub for startup experts of all types to exchange knowledge with one another and with new business owners. I invite anyone who either has or is looking for insight on starting and growing a business. The following types of professionals and many others will find it an engaging place to showcase their expertise and make valuable connections: Accountants Business coaches [...]

2017-11-20T11:17:32-07:00 May 8th, 2017|Categories: Partner Program|Tags: , , , |

How to Start an Accounting Firm

If you’re a CPA or an accountant, the transition from working for someone else to being your own boss has probably crossed your mind. When you start an accounting firm, you'll soon see that self-employment offers an opportunity to have more control over your own schedule, allowing you to better balance your professional endeavors and personal life. It also enables you to manage your firm the way you want to manage it. But where do you start? How can you start an accounting firm and make sure you are checking all the boxes for compliance? Seven Steps to [...]

How to Scale Your Business in 2017

There is so much 2017 can offer to your business. We are a couple of months in, and if you are still doing business as you did previous years - you may be missing out on some major growth opportunity! Businesses are updating their processes faster than ever these days. From adding new ways of automating or discovering new apps that will make their lives easier, it all adds up to having every first quarter of the year different than before. In order to avoid falling behind and to keep up with customers fast-forward demands, here are some ways your business [...]

2017-11-14T04:21:40-07:00 March 15th, 2017|Categories: Ongoing Management and Protection|Tags: , , |

Partners and W3 – Choose Your Partners Wisely

I've written about partnering a lot in my life. I have not felt great about all the partners I've chosen. I've made some bad choices in personal relationships and in business. But today, I have the greatest partner I've ever had. I asked her to marry me last week. She said yes. Ok, so this post isn't about me and it's not about falling in love. It's about finding great partners. But if you can't find a great life or love partner, how will you know the right business partner? I have learned so much by my mistakes. [...]

2017-09-25T10:37:45-07:00 February 23rd, 2017|Categories: Ongoing Management and Protection|Tags: , , |

Should I Call My Employee an Associate or Representative?

Small business owners often struggle when coming up with a job title for their new employee or when listing an open position at their business. Although we’d all like to think that a job title doesn’t mean that much, it’s actually really important from both an employer and employee point of view. What Job Titles Mean - and What They Can Do According to Fast Company, 80% of companies they surveyed use job titles to demonstrate an employee’s position in the company hierarchy. And 92% use job titles to define an employee’s role within the company. Perhaps even [...]

2017-09-08T10:34:27-07:00 February 9th, 2017|Categories: Ongoing Management and Protection|Tags: , , |

2017 Small Business Financial Goals

If you are a small business owner, you should be setting business and financial goals as early as possible so that you are not caught behind the eight ball as the year goes by. Sweeping changes are expected in 2017, and you’ll need to be ready. For example, it’s predicted that 2017 will be the year that video finally overtakes text as the No. 1 form of communication on the internet. 2017 will also mark the rise of the independent mobile commerce culture, and, of course, virtual reality is on the immediate horizon. Here’s how to set some [...]

2017-09-27T08:39:54-07:00 February 2nd, 2017|Categories: Ongoing Management and Protection|Tags: , , |

How Job Titles Can Help You Hire Great Talent

So it’s a new year, and you're looking to hire new talent. You start off by posting a job online, but you’re not finding many candidates, at least not the great ones your company needs. How come? You may not realize this, but the job titles on your postings might be the reason. Professionals care about the job title a company will provide them with (as well as one they’ll be proud to boast on their resumes in the new year). If you spend enough time looking at other job descriptions and titles, you’ll begin to notice a [...]

2017-09-08T10:34:27-07:00 January 24th, 2017|Categories: Ongoing Management and Protection|Tags: , , , |

10 New Year Resolutions to Ignite Your Practice, Business or Life!

Every year we start fresh with a new year and a new set of goals. The New Year celebration is one of my favorites for this very reason. It's not like starting over; it's just adding to what we've already done and fixing the things that didn't work as well as we had hoped. We make resolutions to achieve goals. I'm not talking about quitting smoking or losing weight (although those are great goals), I am talking about making money and doing more and achieving the financial goals we need to live happier lives. Here's a few of [...]

2017-09-08T10:34:27-07:00 January 3rd, 2017|Categories: Growth and Expansion|Tags: |

Ready Or Not – Is Your Business Prepared For 2017?

Congratulations on what I hope has been another prosperous year for your business! With 2016 coming to a close, now is the time to reflect on your successes and what you still need to do to make sure you’re set to make the upcoming year better than ever. Do you have all of your business’s end-of-year responsibilities wrapped up? Here’s a list of questions I recommend you ask yourself, so you can identify what you still need to take care of before the New Year begins: Have you organized all your accounting and tax records? Tax time can [...]

10 Steps to Starting an Email Newsletter to Market Your Business

If you are looking for an effective way to increase sales and keep your business in the forefront of customers' minds, email is the perfect solution. With an ROI of $38 to every one dollar spent, according to a survey last year, email marketing can pay off big for a small business. After all, we all get email, and most of us check it multiple times a day. Inundating prospective customers with daily emails about sales or discounts isn't the way to get their attention, however. Instead, try offering them something useful: an email newsletter. 10 Steps to [...]

2017-12-27T11:23:56-07:00 December 13th, 2016|Categories: Growth and Expansion|Tags: , , , , , |

10 Holiday Marketing Ideas You Can Use Today

While your broader holiday marketing campaign may have been planned weeks or months ago, you may still be looking for last-minute holiday-themed content ideas for your blog, or for ebooks or whitepapers. Using the holidays for some of your content can attract more readers, as well as help you find more customers before the end of the year.

2017-10-04T09:36:33-07:00 December 5th, 2016|Categories: Growth and Expansion|Tags: |

Should I Incorporate Now or At The Beginning Of The Year?

So you want to change your business structure from a sole proprietorship to an LLC or a corporation? Great! But you might be wondering if you should incorporate now and make the change, or wait to file your paperwork until the New Year. If you’re one of those hyper-organized people, like me, you probably love the idea of having a neat and tidy January 1 effective date. After all, who wants to deal with filing two sets of tax forms—one for the period of time in this year when you operated as a sole proprietor and another for [...]

2017-09-27T09:40:52-07:00 November 24th, 2016|Categories: Startup and Launch|Tags: , , , , , |